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Self Publishing is Often the Best Option for Authors

Joseph Coupal - Tuesday, June 26, 2012

In the past, the general feeling towards self publishing was leaning toward negative. There was, and still is in some cases, a certain level of trepidation when approaching a book that has gone straight from the author to the consumer, skipping the middle man entirely.

Mainly, this negativity stems from the belief that authors opt to self publish if they have been unsuccessful with traditional publishers. But today, this is less true as self-publishing has gone from the last option to the best option.

For one thing the book market has been on a steady decline with the revolutions of the technology market, and one of the developments that has kept reading relevant is eBook readers.

With e-books potentially leading the market from now on, traditionally published and self-published writers are on a level playing field.

In such a case, self publishing can hold many advantages above traditional publishing; a larger margin of the profit will make its way to your pocket for one thing, and there's also a certain level of freedom that accompanies managing your own book publishing.

Self-publishing allows book writing to be approached on a more personal level, even if the books aren't likely to achieve commercial success, authors can still connect with an audience on a much smaller scale.

If you, as an author, find yourself opting for or leaning toward self-publishing, contact The Country Press.

The Citizen

Short Run Books for Self Publishers and Publishing Companies

Joseph Coupal - Tuesday, June 19, 2012

It is not easy to find a publishing company that also specializes in short run book printing for both self publishing authors and other publishing companies. "Short run" simply means small quantities. The Country Press is a short run book printing company who can show you how easy the process can be.

While most book printers have minimum publishing runs that are too expensive for first time authors, The Country Press can print runs from 11 to 500 books for both self publishers and publishing companies.

Around the industry, our short run book printing service is highly acclaimed. Whether you are a first time author, a publishing company, or a university, we can show you various book printing options and meet the book run needs that you require. 

More and more books are being printed as short run books. Do you need hardcover or quality paperbacks? Contact the Country Press, Inc.

Choose Short Run Books for Advance Copies and Book Signings

Joseph Coupal - Tuesday, June 12, 2012

Heading to a book show, book fair or book signing? Often publishers need a small amount of books for these types of events. Short run books are the solution. Short run book printing is when a publishing companies print a smaller amount of books than the standard 1000s.

Additionally, short run books are perfect for advance copies. Do you want to know if a book acan sell before you “take the plunge” and print too many? Short run books are the perfect solution to try out a test market.

When you have a smaller distribution channel and you need less than 1000 books, short run book printers are the better option.   Authors and self publishers choose short run book publishing for faster turn-around. If you need advanced copies, or a smaller amount of books to fulfill order obligations, The Country Press, a short run book printer, is your best option. Contact us.

The "Golden Age" of Self Publishing

Joseph Coupal - Tuesday, June 05, 2012

The self-publishing seminar attracted panels and exhibitors offering the latest developments in the self-publishing field. At the seminar, the “The How, What, Where, and When of Print and EBooks” session heard that 2012 is part of the “golden age of self-publishing.” And there are stats to back that claim.
According to the newest figures of self published books produced, last year there were 211,269 self-published titles released, up from 133,036 in 2010.

The most popular genre in units sold is fiction (45%), but the nonfiction genre leads in sales (38%).

While e-books sold more of the percentage of books, paperbacks and hard covered books have the large percentage of sales.

Although the dream of most writers is to be signed by a major publisher and becoming a bestseller, more authors are becoming successful through self-publishing. Rather than carrying a stigma like in the past, self publishing portrays that an author wants to take things into their own hands.

Now that self-publishing can be profitable, and since it has been made more convenient, thought leaders, entrepreneurs, and story tellers have more means than ever to get their word out. To get your word out, contact The Country Press.

Self Publishers Make Money

Joseph Coupal - Tuesday, May 29, 2012

To celebrate ten years of the self-publishing business, there are some interesting sales statistics exploring self publishing over the last ten years.

All publishers should be aware of the growing business of self-publishing.

Bob Young, CEO of a self publishing website had this statement: “There has often been a stigma placed on self-publishing that says the self-published author doesn’t make any money – that they won’t be successful. In our ten-year history, we have paid out over $36 million dollars to our self publishing authors proving that this stigma is outdated. It is now easier than ever to sell works in all sorts of formats, in all sorts of markets, on all sorts of devices, in some cases instantly. Publishing is changing. The concept of a book is changing.”

Statistics on the last 10 years of self-publishing from just one company:

  • $36+ million earned by self publishers on a self publishing web site, $1.3 million of which was earned by the top 5 sellers.
  • 45% of fist time authors published a second book
  • 1.9 million+ registered buyers
  • 677,403 published E-books
  • USA published 949k books
  • 56% of authors earned over $25,000 - 28% earned over $50,000 - 15% earned over $100,000
  • 100,000+ titles on premier retail channels like


Full-Service Publishing House Delivers Short Run Book Printing

Joseph Coupal - Tuesday, May 22, 2012

The Country Press is a full-service publishing house that offers high quality short-run book printing.  From scanning, designing and printing to delivering perfectly printed short run books. Publishing your short run book with The Country Press ensures an easy, relaxing process. Our perfect bound and saddle stitched books are of the highest quality and can be sent directly to your distribution partners.

Our short run book printing helps individuals, independent publishers, publishing companies, universities, governments and other organizations meet their goals and fill their distribution channel.

Our specialty has always been beautifully printed books including poetry books, novels, textbooks, bound theses and cook books. We focus on accurate color, quality construction, and excellent customer service. Contact us.

Do Your Research When Looking for Short Run Book Printers

Joseph Coupal - Tuesday, May 15, 2012

Everyone, whether they are large scale publishing companies or an individual author has a need for short run book printing services.

Short run books are generally those that are fewer than 500 copies. Publishers who have fast deadlines, want advance copies for book tours or book shows, and authors in limited distribution can take advantage of short run printing to re-stock their inventory or to prepare for new promotions.

Every publisher should do the right research regarding which short run printers are best to use and would work best with them. Invest the time in finding the printer that best meets your needs based on service, turn around, quality and then price. At The Country Press, we have state-of-the-art digital printing technology and for us, short-run book printing has never been easier or been of higher quality.

The right short run printing company can save your publishing company time, money and frustration. Contact us.

Outsource Short Run Book Publishing

Joseph Coupal - Tuesday, May 08, 2012

Book manufacturers and commercial printers can differentiate their business, drive productivity, and expand revenue options by out sourcing short run book publishing.

Using the latest technologies and solutions for your commercial print and book customers, from leading publishing companies that are equipped and expert in short run books can increase your productivity and your bottom line.

The vision of The Country Press is to deliver more value for every customer, and their customers, as economically and efficiently as possible. Book orders can range from 11 copies to 5000.

We are more than able to help our customers and yours in the commercial print and publishing markets by creating rich, high-quality print products.

Serving commercial printing and book manufacturing customers around the country, look no further than Country Press. Our book solutions can help optimize the manufacturing supply chain and streamline short run and long run book production. We are also set up for production of black-and-white trade manuals and textbooks.

For commercial printers and book manufacturers looking to reduce operational costs, contact the Country Press.

American Library Association Annual Conference

Joseph Coupal - Monday, April 30, 2012

American Library Association annual conference is scheduled for June 21-26, 2012 in Anaheim. The Annual Conference is the world’s largest event for the library community. Bringing together more than 25,000 librarians, educators, authors, publishers, literacy experts, illustrators and the leading suppliers to the market, the Annual Conference gives you a once-a-year opportunity to advance your career and improve your library.

The Small Press/Product Area in the exhibits is often where new and independent presses launch their latest titles. This area also serves as a jumping off point where new vendors introduce themselves to the library community.

If you are looking for books to fill your distribution channel, The Country Press can fulfill your requirements very effectively. Need short run books for the next book show or for a book sale to support your library network, contact The Country Press, Inc.

Information from ALA

Publishers and Authors Interviewed About Short Run Books and More

Joseph Coupal - Tuesday, April 24, 2012

At the London Book Fair, PrintWeek asks book production professionals about their evolving print requirements.

Are Publishers and/or  Authors producing shorter run books, more frequently?

Absolutely, yes.  There’s a push for short runs and faster runs. This is where a smaller publishing company come in. Sometimes we only need 20 copies. We would rather have tight stock where we know we can replenish it. Of course, we will plan and aim to sell ‘x’ number of copies based on expectations and the level of promotion for any particular title, but we don’t just print books and hope to sell them.
In the case of paperbacks, we are producing a lot of short run books. For short-runs the numbers we are printing is changing all the time. It was up to 500 last year, it’s 900 now, next year it will probably be 2,500. Reprint quantities are reducing while the amount of orders is increasing. We’ve been doing short-run production for about three years now. Titles that might have been out of print are still in stock. Our print quantities are shorter than the page extents.
Do you require your print suppliers to provide additional services?

There is greater call for our suppliers or publishing companies to help with fulfillment. This might mean making direct deliveries and occasionally we require storage.

Often we need the printer/publisher to  fulfill the order and deliver books to the warehouse, ensuring they don’t go out of stock.

If your publishing company needs help with short run book printing, or additional services, contact The Country Press, Inc.

Excerpts from Print Week

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Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.