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Promoting Self Published Books with Short Run Printing

Joseph Coupal - Tuesday, October 30, 2012

Self-publishing used to be frowned upon in the publishing world. Distribution was often facilitated by the trunk of the author's car, and word-of-mouth was the only form of publicity. Thanks to ebooks, the internet, and the availability of short run book printing, things are changing. The stigma of self-publishing has diminished, and even previously trade-published authors are giving it a try.

Some very big publishing companies are also getting into the self-publishing game as well. Self-publishing is now big business.

There are numerous places to sell your ebook online-and almost as many platforms. But short run books are another way to get your book out there and in the hands of reviewers and readers. By printing short run books, you can order as many books as you want, with no strain on your budget. Use these books for book signings, book tours and too give away at book fairs and to friends.

For more information, contact The Country Press.

Excerpts from EContent

More Entrepreneurs are Publishing Their Own Books

Joseph Coupal - Wednesday, October 24, 2012

Today, more entrepreneurs are turning to self-publishing to promote their companies. Writing and publishing a book may sound daunting, but it's easier than ever with more self-publishing platforms available today. Self-published books can be e-books or you can also create printed versions.
Here are five steps to help you get started:

1. Decide on an engaging topic. Not sure what to write about? Stay away from recapping your company blog posts or simply publishing marketing material. You want to demonstrate your expertise in a distinctive, engaging way. Both print and e-books can be as short as 100 pages or as long as 300.

2. Know the basics. Do your homework on the rules of publishing before starting out. For example, owning the International Standard Book Number, which can be purchased at for $125, can help you retain publishing rights in the future to more easily create updated editions of your book and allow you to switch publishing platforms.

3. Plan your budget. A big expense will be publication costs, which run about $5 to $20 per printed book. Choosing a publishing company that offers short run book printing, which lets you order books as needed rather than paying for a bulk order. Otherwise, you could end up ordering too many copies and getting stuck with leftovers.

4. Develop a marketing strategy. Even if you didn't set out to write a bestseller, you should figure out a marketing strategy for the book before it's published. Will you promote it via Twitter or Facebook? Or will it simply be mailed to potential clients? You also can use your company website to promote the book by creating a separate tab on your home page or a special blog. If you plan to market your book to a larger audience than your target customers, compare royalty fees from various publishing sites to see where you'd make the most money.

5. Pick a publisher. There are a number of advantages for self publishers who work with a commercial publishing company because of the shipping, support services and turnaround time they can offer. The printer should be able to help and support the self publisher through the printing and the proofing of their book.

For information on short run books and self publishing, contact The Country Press.

Entrepreneur Magazine

Short Run Printing is in High Demand

Joseph Coupal - Wednesday, October 17, 2012

Everyone whether they are large scale publishing companies or individuals have access to commercial printing services. However due to the changes in book publishing there is now a huge demand for short run printing. Through The Country Press you now have access to the kind of print quality that only comes from the equipment of large scale commercial printers.

Every publisher or author should do research in order to determine the best short run printer for their needs. Finding the right short run printer can save you time, money and aggravation.

Short run printing is the perfect option for customers that require high-quality book printing for 500 books or less. The Country Press can fulfill your requirements very effectively. Our perfect bound and saddle stitched books are of the highest quality.

Our digital presses enable us to offer you short run printing. Our quality of short run digital printing is of the same quality as larger offset printing.

For more information or a quote on short run book printing, contact The Country Press.

Advantages to Self Publishing and Short Run Book Printing

Joseph Coupal - Tuesday, October 09, 2012

There are many advantages to self-publishing. Here are the top seven.

1. You can publish anything – a memoir, a cookbook, a political rant, a philosophical essay. Many topics have no commercial appeal for a publishing house, which has to make a profit. But once a marginal subject is in print and doing well, a publishing house may pick it up.

2. Speed: A self-published manuscript can be on the market in a matter of weeks, while a traditional publisher may take up to two years to get the book out, if they do at all. For topical subjects, this is just too long, as usually the moment has passed and the book is no longer relevant.

3. More Control. With self-publishing, the author has considerably more control over the planning, editing, and marketing process. Even if using a full-service publisher, the author can work with the professional staff and guide the design process towards their personal preferences.

4. Retention of Rights: In most cases as far as corporate-oriented trade publishing, rights - movie, foreign, games, digital – belong to the publisher rather than the author. With a self-published book services, the author is the publisher and therefore retains all rights to the book.

5. Short Run Books. Self-publishers are advised to print only a small number of books at a time. With short run book printing the overall outlay is minimal, and sale of the first run provides the income to pay for the next. With short run printing, the author can fill orders, and have no inventory.

6. Money. The author keeps the full sales price of a self-published book, instead of a small royalty per copy sold from a traditional publisher. With print-on-demand sales, the author is paid a higher royalty, and the author gets the money much faster than with traditional publishing.

7. The book stays in print for as long as the author wants. With conventional publishing, four months is about the average time a book stays of the shelves before often being pulled to make room for something new. You will never see a self-published book remaindered.

For help with self publishing or short run book printing, contact The Country Press.

The Canadian

Benefits of Short Run Book Publishing

Joseph Coupal - Tuesday, October 02, 2012

For an organization, publishing company or author that needs to have some books printed, consider short run book printing. Short Run Printing can improve the efficiency of ordering books because it allows authors or organizations to order books in smaller quantities.

The ability to print in Short Runs is largely made possible by the use of Digital Printing equipment. Digital Printing does not have the upfront expenses which makes short run printing less expensive because there are only minimal set-up costs associated with each job.

There are many benefits to short run book printing:

Less money invested – with short run books, your order is smaller so you have less money invested. Because you have fewer books, you turn your inventory faster.

Faster turnaround - Shorter runs take less time to print so you get your books faster.  

No leftover books – with short run books you are ordering fewer books, so you have less chance of having books left over. You also have less chance of being stuck with obsolete or out-of-date books (in the case of text books for example) if the content changes more rapidly than anticipated.

Less Risk - You can update content or make changes to the content or design.

Use less space – When you order less books at a time, you use less storage space. This also reduces handling costs too.

For short run book printing, contact The Country Press.

Fast Turn Around for a Small Number of Books Short Run Book Printing

Joseph Coupal - Tuesday, September 25, 2012

For publishing companies or authors who need fast turn around and a small number of books, short run book publishing may be the solution. The Country Press can produce professional paperback or hard cover book copies through short run printing for those publishing companies who cannot meet demand or  do not have the resources for short run book printing.

We specialize in short-run books of all types. For book fairs, book reviews, book signings or promotions, short run book printing allows you a better handle on your budget and your supply.

We can print for publishing companies, groups and organizations across the country and we will ship millions of books to every state.

If you need or want to print anywhere from 11 to 5000 books, short run book printing from the Country Press is the solution

A large part of our business is from repeat business and referrals, contact The Country Press, Inc.

Promote Your Book With Short Run Book Printing

Joseph Coupal - Wednesday, September 19, 2012

Got the next great American novel in your head? Write it and promote it with the help of short run book printing. This way you can print only what you need, when you need it.

There is a self-publishing revolution going on. Authors are removing the publishing middleman and making surprisingly good money while interacting with their readers online.

But, not everyone is successful. Writing and publishing the book are the easy parts. Writing something that’s good and getting it to the masses? That's where you need help.

Treat your new book like a small business.  You will need to spend at least as much time on promotion and marketing as on writing your books. This is where short run book printing comes in. Get your books to reviewers, friends, family members, anyone who will read it. Head to book signings and visit book fairs.

Pay for an editor. Make sure your book is well-edited. Readers get annoyed by typos and grammatical errors and will give you a bad review if there are too many.

Make sure the cover art  is great. A great book cover will get your book noticed. It's the first thing a reader sees before they even read the blurb. If you cover looks homemade, your book will tank.

For more information on short run book printing, contact The Country Press.

Digital Book World

Full-Service Self Publishing is the Best Solution

Joseph Coupal - Tuesday, September 11, 2012

Self Publishing is a great way to get a book published for a new writer. Gone are the days when new writers had to go through the trouble of approaching traditional publishers, and wait for two years or more, to get the book published.

These days, you can get your book published in a matter of months or even days, by opting for self-publishing. The Country Press is here to help if you are not comfortable enough to get the book published on your own.

With our full-service publishing, all your publishing requirements will be taken care of.When you choose a full service publishing company you are entitled to a lot of great perks which you cannot receive anywhere else.

With full service self publishing from The Country Press,

  1. There are no hidden charges;
  2. The bill contract provided will be plain and simple, explaining everything in detail;
  3. You can get help designing the book cover;
  4. Short run book printing for book promotion and ease of financing.

There is e-book software available on the internet for free. Writers who opt for such self-serve option might be in for a complete waste of time, effort and money.

For help self-publishing your book with a full-service solution, contact The Country Press.

The Canadian

Short Run Book Printing When You Need a Small Amount of Books Fast

Joseph Coupal - Wednesday, September 05, 2012

Have a fast approaching deadline, a book promotion tour, or book sale? Short run book printing may be the perfect option for publishing companies and self publishers looking for a small amount of books with fast turnaround.

Authors and self publishers choose short run book publishing when they need anywhere from 11 to 5000 books printed fast. If you need advanced copies, or a smaller amount of books to fulfill order obligations, turn to short run book printers .

Commercial printers make their money on the amount of books they print. Short run book printers are interested in how many books you need to print. Short run book printing is for printing a smaller quantity of books.

Short run book printers can often make the difference between printing and not printing your book.  Want to order less than 11 to 5000 books? Contact The County Press, Inc.

Self Publishing Creates Huge Demand for Short Run Books

Joseph Coupal - Wednesday, August 29, 2012

With the rise in self publishing there is now a huge demand for short run printing. This means that self publishers and publishing companies now have access to the kind of print quality that only comes from the equipment of large scale commercial printers.

Short Run Book Printing refers to printing anywhere from 1 to 500 books at a time. This is a great way for authors to control their budget. Short Run Printing allows authors to quickly prepare for upcoming promotions or book signing events.

If you are a self publisher and are looking for books to fill your distribution channel, The Country Press can fulfill your requirements. We produce all varieties and quantities of books, from black-and-white to full color, with offset and digital printing, and all styles of binding.

If you need a small amount of books contact The Country Press.  The orders can be turned quickly, often in less than 48 hours.

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Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.