Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Advanced Reader Copies and Short Run Printing is Important for Book Promotion – Newton, MA

Joseph Coupal - Tuesday, March 04, 2014

There is all kinds of inspiration for getting published. However, there are a few things you should know about the business of self-publishing:

1. Your book will reflect your investment. You do need to spend some money on publishing, editing, and marketing your book; even if you are self-publishing. To publish a book to the same standards and quality of the big four publishing companies, you have to make an investment in the book. You don’t want it to scream ‘home-made’.

A customized book cover that is vetted with targeted readers is also part of publishing a successful book. Paying attention to the cover is extremely important to book sales and that self-published authors often "mess up" when it comes to a selecting a good book cover.

2. People who don't know you will need to buy your book. Your family and friends will definitely help promote your book. However, to approach the number of sales in order to get a return on your investment will require extending your book promotion beyond your personal Christmas card lists, Facebook friends, Twitter and Instagram followers. This means you need printed book copies for marketing and promotion: Short run book printing.

3. Book promotion is not for the fainthearted. With over 400,000 self-published titles a year, getting a self-published book noticed is a challenge. Book promotion requires traditional marketing, social media marketing, guerrilla marketing and more. An even greater challenge is that promotion must be done within a limited time frame. Providing advanced copy books to booksellers can be problematic for self-published titles. Booksellers, book reviewers, notable book bloggers, radio and newspapers require advance reader copies to promote a book. A successful book campaign begins six months prior to the book release and continues for at least another three to six months after the release. After six to nine months, the book is no longer new and it becomes very difficult to get it noticed among the over 35,000 new self-published titles released each month.

4. Getting your self-published book on a library or bookstore shelf. Remember bringing your written work to the public is a business. The majority of bookstores will not stock self-published books. It is a matter of dollars. Print on Demand book publishers do not offer the same deep discount on volume sales as traditional publishers; nor do they allow books to be returned. As a result, bookstore owners are reluctant to sell self-published titles. It is not because they are snobs. It is just good business. Stores do not have the space to keep large inventories, especially for books that are not selling. Returns are costly and inefficient.

5. Writing is a personal journey but publishing is not. A myth that most people unconsciously live by is the assumption that others are just as interested in your life as you are. Most writers unconsciously (and often consciously) believe that people will be interested in what they have written. As the saying goes, everyone has a story in them, which is why self-published memoirs are among the top self-published genres.

Book promotion requires a clearly defined target audience and a great marketing strategy. Everything about the book needs to be vetted with the target audience. Short run book printing is perfect for this step.

For more information on ARC's and short run printing, contact The Country Press.

Huffington Post

Why Send out an ARC Book or Bound Galley?

Joseph Coupal - Thursday, September 19, 2013

What is an ARC, and why they're made available?  Advance Readers Copies, also called galleys or bound galleys, are uncorrected proofs of the book released before the book is published. ARCs or Galleys are the book that is privately released by publisher before the book is printed for mass distribution. ARCs are used to start the conversation and create a publicity buzz around a new book.  For many titles, the ARCs will represent one of the biggest outlays of marketing money the book will receive.

As a marketing tool, publishers provide free copies of new titles to booksellers and journalists. Usually, ARCs are provided to booksellers, librarians, and reviewers for books or magazines. In the last few years, though, publishing houses have made ARCs more available to book bloggers and other readers. The hope is that these bloggers and readers will use their blogs, Twitter, Tumblr, etc., to create that buzz. ARCs are, above all, marketing tools used to sell more of the finished books.  Once the blogger, reader or journalist gives an endorsement, that endorsement is added to the dust-cover of the final book and to other promotional items.

Before the book is published, many marketers encourage book bloggers to share ARCs with friends, or give the ARCs or galleys away in contests or giveaways.

One of the best (and often hardest to get) marketing tools is word of mouth. Readers are the absolute best when it comes to word of mouth; if they love a book they scream it from rooftops. It is great business for authors to give away ARCs. By giving away the ARC authors are helping spread the word.

For more information on ARCs and bound galleys, contact the Country Press.

Excerpts - YA Highway

Bound Galleys and ARCs to Generate Book Reviews

Joseph Coupal - Friday, September 06, 2013

A Bound Galley is the pre-publication version or the advanced copy of your upcoming published book that is printed and bound. The cover of the bound galley can be useful to marketing the book to reviewers, bookstore distributors and buyers.

Once you have your book completed, you need to start promoting. The best way to do this is to generate as many reviews as possible. Even if you have sold your book to a publisher, you still need to promote it yourself too.

Your publisher will send advanced reading copies to major reviewers, but you can send bound galleys to smaller reviewers as well.

If you are a self published author, you know the importance of bound galleys or ARC books. Several months before the publication date of your book, publishers will send out bound copies of the finished manuscript. These are called galleys or advanced reading copies, also known as ARCs. These advanced copy books are sent to reviewers in order to generate excitement about the pending release of your book or novel.

Authors also need to review galley to be sure that all the changes indicated in the copy-editing process have been implemented. Reviewing the bound galleys is the last time you can review the book for errors. (Keep in mind, with digital printing, the book can be edited later).  

Once you sign off on that galley, the book is all but finished. All that needs to be done now is the physical printing, binding, and shipping. The Country Press uses state of the art equipment to provide our customers with Bound Galley products and services. Contact us.

Bound Gallery’s for New Book Marketing

Joseph Coupal - Tuesday, June 18, 2013

Bound galleys are unedited versions of your book and are used to get book reviews before the publication date of your book. Bound galleys are used by authors and self-publishers to generate publicity for marketing the book before it is published. Bound galley books are sent to book reviewers, booksellers, and distributors so they can read and make decisions about your book.
 
Publishers can send anywhere from 11-5000 bound galleys for a prepublication marketing campaign. Book galleys, bound manuscripts, and ARCs (advanced reading copies) all serve the same purpose, but they are a little different. So, when submitting your pre-published book for review, be sure to check the guidelines.  

For your book to successfully sell, the book must garner publicity. The bound book galley is a necessary component to this. The best marketing that can’t be bought is word of mouth. If people talk about your book before it comes out, word can spread quickly, and readers will be eager to buy it.

A bound galley is the pre-publication version of an upcoming published book that is a printed, perfectly bound book used to marketing the book to reviewers, bookstore distributors and buyers. For more information on Bound Gallery’s, contact The Country Press.


Recent Posts


Tags

print on demand book printing, Newton, MA annual town report advanced copies short run prints, MA advance book copies, MA Kodak EX150 digital production system Country Press Printing Inc digital print on demand services publishers, MA full service publishing benefits of short run book printing, MA Country Press printing services soft cover school books self publishing acronyms independent publishing printed manual small publishing companies difference between self publishing and traditional publishing Print-on-demand services in News Port, VA authors, MA self publisher cookbook printing in Newton, MA bound galleys in Boston, MA book binding publishing companies that offer self publishing American Library Association short run printers, Boston Digital book printers in Boston, MA publishing companies advantages of self publishing The Country Press Inc. recycling programs Country Press Printing on-demand printing The Country Press, Inc digital printer print small quantity of books MA how to self publish want to self publish a book print on demand in Boston, MA galley books digital printing for cookbooks commercial printing and publishing books commercial short run printing Short run book printing in Boston, MA digital printing in Newton, MA advantages of print on demand, MA small publishing houses POD book printing cookbook layouts printing services here in Boston, MA manual printing marketing self published books, MA Short-run book printers creating ebooks self published book promoting, MA books for book signing, MA bound book galleys self publishers galleys printing short runs Happy Thanksgiving short run printing, Boston Kodak EX150 Digital Printers The Country Press’ digital printing services here in Boston, MA book printing companies Biogas self-publishing for businesses short-run printing self-published author Chorine free government printing services high-quality manual printing short run books, MA self-publishers short run book publisher, MA Perfect-bound book printers, MA how many books should i print The Country Press print on demand in Newton, MA editors for self-publishing publishing, MA independent presses smaller publishing houses short run book publishing self publishing, MA short run book printing, MA digital book printing how many books should you print digital printing in Boston, MA Cookbook printing and binding publishing services short run book printers personalized cookbook Perfect binding perfect binding method Printing and binding in Boston, MA paper 50 Shades of Grey Soft cover perfect bound books short run book publishers, MA professional quality printed books reprinting school books print on demand (POD) Short run printing in Boston, MA short run printing self short run short-run publishing the country press boston ma self publishing glossary of terms print on demand books, MA Country Press Inc. self-publishing books Digital book printing in Boston, MA short run printing self-publishing services the country press Digital-printing publishing services to individual authors short run digital printing customized cookbook printing ARCs self publishing services for authors digital printing services commercial printing company The Country Press’ digital printing services self-publishing a book printing finishing vanity publishing, Boston digital printing, MA Perfect bound book printing in Boston, MA e-book formatting, MA self-publishing editors printing, MA School books short run printing applications self publishing e-books, MA POD, Newton, MA self-publishers, MA print-on-demand university publishing services short runs, MA facebook like printing and reprinting in Boston, MA original graphic designs Short Run Printing in Atlanta, GA Printing in short runs self publish short run printing services The Country Press printing on-demand advanced reader copies Digital book printing in Newton, MA perfect bound books ARC printing advantages of self-publising books digital printers Self-publishers in Boston, MA Country Press, Inc Digital book printing in Newton, MA Short-Run book Printing book publishing self-publishing annual town reports publisher book publishing in Boston stock paper short run printing for books, MA certified Ecologo magazine binding services The Country Press self-publishing steps conventional commercial printing printing Advanced reader copies free holiday gift publishing companies, MA high quality book galleys short run book printing, Newton, MA books for book fair, MA ARCs printing short run printers Book printing and binding Manual printing services in Boston, MA book printer, MA digital short run printing self publishing, Boston advance copy books, MA digital printing service Self-publishing services in Boston, MA self publishing mistakes Country Press, Inc self publishing authors perfect bound book printing sustainable and local enegery benefits of short run printing digital short run book printing book printing options short-run book publishing self publish, MA short-run book printing service digital printing for books printed manuals recycled paper how many books to print, MA quote for book printing Bound Galley Country Press book printing on demand town municipality report printing rosters warrants self-publshing Printing on demand Self-publishers book printing digital book printing, MA annual and periodic recurring report printing Pre-publication book printing in Boston, MA Self-publishing in Newton, MA advanced copy books perfect bound books printer self-publishing in Boston, MA town report bound galley books cookbooks on-demand book printing gift of business American Library Association Annual Conference book printing advantages of short run book printing, MA common mistakes of self publishing perfect bound books with soft covers print books on demand in Newton, MA print on demand books The Country Press digital printing services The Country Press Inc print on demand in Newton, MA how to promote your book print on-demand Digital printing Digital book printing in Boston, MA Digital book printing print on demand self-publshed authors book promotion Self Publishing statistics self publishing service, MA short-run and on-demand printing advanced copy book printing print and publish books book printing for self-publishers Perfect bound books printing in Boston, MA Rolland Opaque Short-run book printers in Boston, MA choosing self publishing, Boston Kodak digital printer Self-publishing print on demand advanced reading copies, MA digital print on demand printing ARCs The County Press, Inc. - MA print books on demand in Boston, MA printing soft cover school books long run books short run book printers, Boston Bound Galley made in Boston, MA nnual town or government report printing services in Boston, MA, The Country Press, Inc. publishing company, MA short run publishing publishing publishing your cookbook benefits of short run printing, MA print-on-demand (POD) print on demand, MA publishing services in MA for universities self publishers government publishing houses digital printing for manuals short run book printer promoting your book, MA printed galley bound galleys, MA self-publishing for business digital book publishing self published books Country Press Inc print on demand services, MA Kodak EX150 digital printing system bound manuscripts printing bound galleys traditional publishers short run printers, MA Happy New Year digital publishing, MA small publishing company book printers Kodak EX150 digital printer high quality bindings self publishing glossary short run book publishers digital printing digital short run printing, MA perfect bound book small presses full-service publishing in Boston, MA short run printing, MA book galleys promoting self published books advance copies of books, MA ARC books benefits of short run book printing independent publishing companies The Country Press, Inc. smaller book printing companies self publish self-publishing digital book printing self publishing books short run book printers, Newton, MA short run book printing small publishing companies, MA short run books commercial short run book printing printing hard copies of school books bound galleys with high-resolution prints The Country Press’ cookbook printing service in Boston, MA self published authors, MA printing services full service self publishing traditional or self publishing, Boston advantages of short run printing, MA Manual printing services Country Press’ digital printing services advanced reading copies manuals publishers short run book printing, Boston printing needs short run printing services, MA Short-run book printing in Boston, MA Country Press Printing Inc. author and publisher bound galley services country press short run printing self-publishing services self-publishing, MA Country Press Printing, Inc. short run printing, Newton, MA self published books, MA large publishing firms self publishing services for self publishing authors cookbook printing in Boston, MA short run book printing services short run production Country Press, Inc. book printing, MA self publishing indie publishing perfect bound books in Boston, MA e-book self publishing, MA publishing deadlines press short run book printer, MA advantages of short run book printing short run book printers, MA universities short runs advantaages of self publishing print books on demand, MA short run book publishing, MA Short run printing in Newton, MA why short run book printing, MA publishing services for authors self-publising books bound galley printing Cookbook printing Bound galleys in Newton, MA publishing companies that offer self publishing services short run printing services Kodak EX150 book self publishing on demand printing self publishers, MA client review soft cover textbooks self-publising non-fiction books reduces greenhouse gas emissions printing on demand (POD) bound galleys

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.