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Advanced Reader Copies and Short Run Printing is Important for Book Promotion – Newton, MA

Joseph Coupal - Tuesday, March 04, 2014

There is all kinds of inspiration for getting published. However, there are a few things you should know about the business of self-publishing:

1. Your book will reflect your investment. You do need to spend some money on publishing, editing, and marketing your book; even if you are self-publishing. To publish a book to the same standards and quality of the big four publishing companies, you have to make an investment in the book. You don’t want it to scream ‘home-made’.

A customized book cover that is vetted with targeted readers is also part of publishing a successful book. Paying attention to the cover is extremely important to book sales and that self-published authors often "mess up" when it comes to a selecting a good book cover.

2. People who don't know you will need to buy your book. Your family and friends will definitely help promote your book. However, to approach the number of sales in order to get a return on your investment will require extending your book promotion beyond your personal Christmas card lists, Facebook friends, Twitter and Instagram followers. This means you need printed book copies for marketing and promotion: Short run book printing.

3. Book promotion is not for the fainthearted. With over 400,000 self-published titles a year, getting a self-published book noticed is a challenge. Book promotion requires traditional marketing, social media marketing, guerrilla marketing and more. An even greater challenge is that promotion must be done within a limited time frame. Providing advanced copy books to booksellers can be problematic for self-published titles. Booksellers, book reviewers, notable book bloggers, radio and newspapers require advance reader copies to promote a book. A successful book campaign begins six months prior to the book release and continues for at least another three to six months after the release. After six to nine months, the book is no longer new and it becomes very difficult to get it noticed among the over 35,000 new self-published titles released each month.

4. Getting your self-published book on a library or bookstore shelf. Remember bringing your written work to the public is a business. The majority of bookstores will not stock self-published books. It is a matter of dollars. Print on Demand book publishers do not offer the same deep discount on volume sales as traditional publishers; nor do they allow books to be returned. As a result, bookstore owners are reluctant to sell self-published titles. It is not because they are snobs. It is just good business. Stores do not have the space to keep large inventories, especially for books that are not selling. Returns are costly and inefficient.

5. Writing is a personal journey but publishing is not. A myth that most people unconsciously live by is the assumption that others are just as interested in your life as you are. Most writers unconsciously (and often consciously) believe that people will be interested in what they have written. As the saying goes, everyone has a story in them, which is why self-published memoirs are among the top self-published genres.

Book promotion requires a clearly defined target audience and a great marketing strategy. Everything about the book needs to be vetted with the target audience. Short run book printing is perfect for this step.

For more information on ARC's and short run printing, contact The Country Press.

Huffington Post

Why Send out an ARC Book or Bound Galley?

Joseph Coupal - Thursday, September 19, 2013

What is an ARC, and why they're made available?  Advance Readers Copies, also called galleys or bound galleys, are uncorrected proofs of the book released before the book is published. ARCs or Galleys are the book that is privately released by publisher before the book is printed for mass distribution. ARCs are used to start the conversation and create a publicity buzz around a new book.  For many titles, the ARCs will represent one of the biggest outlays of marketing money the book will receive.

As a marketing tool, publishers provide free copies of new titles to booksellers and journalists. Usually, ARCs are provided to booksellers, librarians, and reviewers for books or magazines. In the last few years, though, publishing houses have made ARCs more available to book bloggers and other readers. The hope is that these bloggers and readers will use their blogs, Twitter, Tumblr, etc., to create that buzz. ARCs are, above all, marketing tools used to sell more of the finished books.  Once the blogger, reader or journalist gives an endorsement, that endorsement is added to the dust-cover of the final book and to other promotional items.

Before the book is published, many marketers encourage book bloggers to share ARCs with friends, or give the ARCs or galleys away in contests or giveaways.

One of the best (and often hardest to get) marketing tools is word of mouth. Readers are the absolute best when it comes to word of mouth; if they love a book they scream it from rooftops. It is great business for authors to give away ARCs. By giving away the ARC authors are helping spread the word.

For more information on ARCs and bound galleys, contact the Country Press.

Excerpts - YA Highway

Bound Galleys and ARCs to Generate Book Reviews

Joseph Coupal - Friday, September 06, 2013

A Bound Galley is the pre-publication version or the advanced copy of your upcoming published book that is printed and bound. The cover of the bound galley can be useful to marketing the book to reviewers, bookstore distributors and buyers.

Once you have your book completed, you need to start promoting. The best way to do this is to generate as many reviews as possible. Even if you have sold your book to a publisher, you still need to promote it yourself too.

Your publisher will send advanced reading copies to major reviewers, but you can send bound galleys to smaller reviewers as well.

If you are a self published author, you know the importance of bound galleys or ARC books. Several months before the publication date of your book, publishers will send out bound copies of the finished manuscript. These are called galleys or advanced reading copies, also known as ARCs. These advanced copy books are sent to reviewers in order to generate excitement about the pending release of your book or novel.

Authors also need to review galley to be sure that all the changes indicated in the copy-editing process have been implemented. Reviewing the bound galleys is the last time you can review the book for errors. (Keep in mind, with digital printing, the book can be edited later).  

Once you sign off on that galley, the book is all but finished. All that needs to be done now is the physical printing, binding, and shipping. The Country Press uses state of the art equipment to provide our customers with Bound Galley products and services. Contact us.

Bound Gallery’s for New Book Marketing

Joseph Coupal - Tuesday, June 18, 2013

Bound galleys are unedited versions of your book and are used to get book reviews before the publication date of your book. Bound galleys are used by authors and self-publishers to generate publicity for marketing the book before it is published. Bound galley books are sent to book reviewers, booksellers, and distributors so they can read and make decisions about your book.
Publishers can send anywhere from 11-5000 bound galleys for a prepublication marketing campaign. Book galleys, bound manuscripts, and ARCs (advanced reading copies) all serve the same purpose, but they are a little different. So, when submitting your pre-published book for review, be sure to check the guidelines.  

For your book to successfully sell, the book must garner publicity. The bound book galley is a necessary component to this. The best marketing that can’t be bought is word of mouth. If people talk about your book before it comes out, word can spread quickly, and readers will be eager to buy it.

A bound galley is the pre-publication version of an upcoming published book that is a printed, perfectly bound book used to marketing the book to reviewers, bookstore distributors and buyers. For more information on Bound Gallery’s, contact The Country Press.

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Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



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