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Why Send out an ARC Book or Bound Galley?

Joseph Coupal - Thursday, September 19, 2013

What is an ARC, and why they're made available?  Advance Readers Copies, also called galleys or bound galleys, are uncorrected proofs of the book released before the book is published. ARCs or Galleys are the book that is privately released by publisher before the book is printed for mass distribution. ARCs are used to start the conversation and create a publicity buzz around a new book.  For many titles, the ARCs will represent one of the biggest outlays of marketing money the book will receive.

As a marketing tool, publishers provide free copies of new titles to booksellers and journalists. Usually, ARCs are provided to booksellers, librarians, and reviewers for books or magazines. In the last few years, though, publishing houses have made ARCs more available to book bloggers and other readers. The hope is that these bloggers and readers will use their blogs, Twitter, Tumblr, etc., to create that buzz. ARCs are, above all, marketing tools used to sell more of the finished books.  Once the blogger, reader or journalist gives an endorsement, that endorsement is added to the dust-cover of the final book and to other promotional items.

Before the book is published, many marketers encourage book bloggers to share ARCs with friends, or give the ARCs or galleys away in contests or giveaways.

One of the best (and often hardest to get) marketing tools is word of mouth. Readers are the absolute best when it comes to word of mouth; if they love a book they scream it from rooftops. It is great business for authors to give away ARCs. By giving away the ARC authors are helping spread the word.

For more information on ARCs and bound galleys, contact the Country Press.

Excerpts - YA Highway

Short Run Book Printing for New Authors

Joseph Coupal - Tuesday, August 13, 2013

Many new authors are looking for viable, cost effective printing solutions designed to help small publishers and authors venturing into self-publishing.

Authors who want to get advance copies of books, or who are interested in books for marketing should look for a printers that specializes in publishing and short run book printing. With technology and the internet, self-published authors can upload their manuscript, and quickly receive a physical copy of their finished book.

Book printing should be a simple process. But not all short run book printers or publishers are created equally.

When authors who are new to the publishing process are looking for a printer, they should do research and choose a printer that will provide a quality product and who has excellent customer service. You want your work to be shown as professionally as possible.

The Country Press book printing services include:

  • Digital Book Printing - production power and flexibility to deliver them with the quick turnaround with superb print quality. Easy to edit or change.
  • Short Run Book Printing - book orders can range from 11 copies to 5000 with fast turn-around.
  • Print On Demand - quick turnaround and digital printing to meet your book requirements.

The Country Press has in-house technology for digital book printing and short run printing options. Contact us.


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