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Why Send out an ARC Book or Bound Galley?

Joseph Coupal - Thursday, September 19, 2013

What is an ARC, and why they're made available?  Advance Readers Copies, also called galleys or bound galleys, are uncorrected proofs of the book released before the book is published. ARCs or Galleys are the book that is privately released by publisher before the book is printed for mass distribution. ARCs are used to start the conversation and create a publicity buzz around a new book.  For many titles, the ARCs will represent one of the biggest outlays of marketing money the book will receive.

As a marketing tool, publishers provide free copies of new titles to booksellers and journalists. Usually, ARCs are provided to booksellers, librarians, and reviewers for books or magazines. In the last few years, though, publishing houses have made ARCs more available to book bloggers and other readers. The hope is that these bloggers and readers will use their blogs, Twitter, Tumblr, etc., to create that buzz. ARCs are, above all, marketing tools used to sell more of the finished books.  Once the blogger, reader or journalist gives an endorsement, that endorsement is added to the dust-cover of the final book and to other promotional items.

Before the book is published, many marketers encourage book bloggers to share ARCs with friends, or give the ARCs or galleys away in contests or giveaways.

One of the best (and often hardest to get) marketing tools is word of mouth. Readers are the absolute best when it comes to word of mouth; if they love a book they scream it from rooftops. It is great business for authors to give away ARCs. By giving away the ARC authors are helping spread the word.

For more information on ARCs and bound galleys, contact the Country Press.

Excerpts - YA Highway

Short Run Book Printing – What is it for?

Joseph Coupal - Tuesday, July 30, 2013

Short-run book printing is the printing of fewer books, anywhere from 11 to 5000 copies, for less money. Short run books are the perfect option for authors and publishers who need fewer books fast, for those with smaller budgets, or for authors with smaller storage spaces.

Publishing companies who have books or authors in limited distribution, have orders to fulfill, or who want advanced copies of books will use short run book printing. Self-publishers will also often choose  short run printing for book signings and fairs, to re-stock inventory,  to have advance copies, or to have books available for marketing and promotions.

With the onset of digital book printing, where there is more flexibility in printing and editing, a huge demand has developed for short run books. With short run printing, self-published authors, traditional authors, and publishing companies now can get books printed with the  kind of print quality that used to only come from expensive, large scale commercial printers.

Whether you are a large scale publishing companies or an individual author, if you think short run books can fill your need, contact The Country Press.

Choose Short Run Books for Advance Copies and Book Signings

Joseph Coupal - Tuesday, June 12, 2012

Heading to a book show, book fair or book signing? Often publishers need a small amount of books for these types of events. Short run books are the solution. Short run book printing is when a publishing companies print a smaller amount of books than the standard 1000s.

Additionally, short run books are perfect for advance copies. Do you want to know if a book acan sell before you “take the plunge” and print too many? Short run books are the perfect solution to try out a test market.

When you have a smaller distribution channel and you need less than 1000 books, short run book printers are the better option.   Authors and self publishers choose short run book publishing for faster turn-around. If you need advanced copies, or a smaller amount of books to fulfill order obligations, The Country Press, a short run book printer, is your best option. Contact us.

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Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



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