Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Advanced Reader Copies and Short Run Printing is Important for Book Promotion – Newton, MA

Joseph Coupal - Tuesday, March 04, 2014

There is all kinds of inspiration for getting published. However, there are a few things you should know about the business of self-publishing:

1. Your book will reflect your investment. You do need to spend some money on publishing, editing, and marketing your book; even if you are self-publishing. To publish a book to the same standards and quality of the big four publishing companies, you have to make an investment in the book. You don’t want it to scream ‘home-made’.

A customized book cover that is vetted with targeted readers is also part of publishing a successful book. Paying attention to the cover is extremely important to book sales and that self-published authors often "mess up" when it comes to a selecting a good book cover.

2. People who don't know you will need to buy your book. Your family and friends will definitely help promote your book. However, to approach the number of sales in order to get a return on your investment will require extending your book promotion beyond your personal Christmas card lists, Facebook friends, Twitter and Instagram followers. This means you need printed book copies for marketing and promotion: Short run book printing.

3. Book promotion is not for the fainthearted. With over 400,000 self-published titles a year, getting a self-published book noticed is a challenge. Book promotion requires traditional marketing, social media marketing, guerrilla marketing and more. An even greater challenge is that promotion must be done within a limited time frame. Providing advanced copy books to booksellers can be problematic for self-published titles. Booksellers, book reviewers, notable book bloggers, radio and newspapers require advance reader copies to promote a book. A successful book campaign begins six months prior to the book release and continues for at least another three to six months after the release. After six to nine months, the book is no longer new and it becomes very difficult to get it noticed among the over 35,000 new self-published titles released each month.

4. Getting your self-published book on a library or bookstore shelf. Remember bringing your written work to the public is a business. The majority of bookstores will not stock self-published books. It is a matter of dollars. Print on Demand book publishers do not offer the same deep discount on volume sales as traditional publishers; nor do they allow books to be returned. As a result, bookstore owners are reluctant to sell self-published titles. It is not because they are snobs. It is just good business. Stores do not have the space to keep large inventories, especially for books that are not selling. Returns are costly and inefficient.

5. Writing is a personal journey but publishing is not. A myth that most people unconsciously live by is the assumption that others are just as interested in your life as you are. Most writers unconsciously (and often consciously) believe that people will be interested in what they have written. As the saying goes, everyone has a story in them, which is why self-published memoirs are among the top self-published genres.

Book promotion requires a clearly defined target audience and a great marketing strategy. Everything about the book needs to be vetted with the target audience. Short run book printing is perfect for this step.

For more information on ARC's and short run printing, contact The Country Press.

Huffington Post

Recent Posts


Book printing and binding digital printing in Boston, MA publishing company, MA short runs, MA digital book printing print on demand book printing, Newton, MA short run book printing, Boston short runs sustainable and local enegery print on demand in Newton, MA books for book signing, MA self-publshing short run book publishers printing needs book binding School books book publishing in Boston self publishing acronyms short run printers, MA bound galleys, MA short run books ARCs benefits of short run printing, MA self publishing services for self publishing authors on demand printing publishing services in MA for universities self publishers government publishing houses publishing American Library Association Annual Conference bound galleys publishing services Short-run book printers in Boston, MA Chorine free smaller publishing houses print books on demand, MA print on demand, MA Self-publishing services in Boston, MA print on demand books short run printers, Boston print books on demand in Newton, MA Perfect bound book printing in Boston, MA self-publishers short run book printing, Newton, MA digital printing, MA Country Press Printing Inc. on-demand book printing Country Press Inc Digital book printing in Boston, MA self publish, MA commercial short run printing Country Press Printing Inc original graphic designs book printing, MA universities printing Advanced reader copies digital printing galleys short run printing full service publishing advantages of short run book printing, MA self publishing e-books, MA self-publishing a book short-run printing short run printing services self publishing service, MA full service self publishing printing soft cover school books publishers, MA small presses self publish short run printing services The Country Press Short-Run book Printing publishing companies bound book galleys customized cookbook printing self published authors, MA short run digital printing printing hard copies of school books short-run book publishing self publishing glossary short run printers Digital book printing in Newton, MA publisher short run publishing ARC printing book printers self-publising books publishers printing and reprinting in Boston, MA advantages of short run book printing author and publisher bound galley services country press advanced reading copies publishing companies that offer self publishing Bound galleys in Newton, MA advantaages of self publishing short run printing, Boston book printing for self-publishers digital print on demand services short run book printing services short run book printers book publishing advanced copies town municipality report printing rosters warrants bound galley printing Digital-printing facebook like why short run book printing, MA short run book printing, MA print books on demand in Boston, MA bound manuscripts self-publishing, MA Short-run book printing in Boston, MA short run printing self-publishing services the country press The Country Press, Inc. Printing on demand Kodak EX150 digital production system publishing services to individual authors town report reprinting school books print on demand Short run printing in Boston, MA advanced reading copies, MA self publishers perfect bound book self-publshed authors self-publishing editors small publishing houses book self publishing printing short runs on-demand printing self publishing services for authors self publishing books Happy New Year printing on-demand Biogas professional quality printed books Self-publishers book printing perfect bound book printing book printing companies e-book self publishing, MA promoting self published books Manual printing services short run printing, Newton, MA self-publishing self published book promoting, MA high-quality manual printing short run printing, MA short run books, MA advance book copies, MA Country Press, Inc Digital book printing in Newton, MA print-on-demand (POD) short run production Country Press Country Press Printing, Inc. ARC books indie publishing university publishing services choosing self publishing, Boston Rolland Opaque difference between self publishing and traditional publishing cookbooks soft cover school books digital book printing, MA publishing companies, MA conventional commercial printing printing bound galleys high quality book galleys advanced copy book printing The Country Press, Inc advance copy books, MA Country Press Inc. publishing companies that offer self publishing services full-service publishing in Boston, MA Short run printing in Newton, MA authors, MA want to self publish a book printing finishing perfect bound books short run book printing ARCs printing short run printing for books, MA self-publising non-fiction books digital printing for cookbooks Self-publishing print on demand digital printing for books traditional publishers self-publishing books vanity publishing, Boston small publishing company printed manual cookbook printing in Boston, MA 50 Shades of Grey quote for book printing self published books, MA The County Press, Inc. - MA benefits of short run printing promoting your book, MA print on demand in Boston, MA advance copies of books, MA book galleys annual town report long run books self-publishing in Boston, MA paper reduces greenhouse gas emissions book printers, MA Country Press Printing smaller book printing companies self publishing, MA manual printing Digital printing Digital book printing in Boston, MA Digital book printing short run book publishers, MA short run book printers, Boston book promotion commercial printing digital print on demand marketing self published books, MA benefits of short run book printing, MA Self-publishing in Newton, MA recycled paper Kodak digital printer self publishing, Boston short run prints, MA Country Press, Inc Printing in short runs self publishing authors short run book publishing, MA short run book printers, Newton, MA advantages of short run printing, MA print on demand books, MA American Library Association printing, MA POD book printing Cookbook printing short-run and on-demand printing free holiday gift self publishing glossary of terms POD, Newton, MA e-book formatting, MA print on demand (POD) independent publishing companies small publishing companies, MA self-publishers, MA book printer, MA short run book printer common mistakes of self publishing advantages of self publishing book printing government printing services how to promote your book editors for self-publishing printing on demand (POD) stock paper how to self publish self-publishing for business print and publish books self published books bound galleys in Boston, MA self short run short-run publishing the country press boston ma large publishing firms digital short run book printing gift of business publishing services for authors printed manuals print small quantity of books MA publishing, MA digital printers benefits of short run book printing Print-on-demand services in News Port, VA Happy Thanksgiving self-publishing steps independent presses Country Press, Inc. digital printing in Newton, MA Short Run Printing in Atlanta, GA self publisher Kodak EX150 self publishing mistakes print-on-demand self publishing digital printing for manuals self publishers, MA independent publishing self-publishing for businesses cookbook printing in Newton, MA Manual printing services in Boston, MA certified Ecologo and publishing books book printing options manuals self-publishing digital book printing Printing and binding in Boston, MA commercial printing company digital book publishing self publish advanced reader copies advantages of print on demand, MA bound galley books short run book publishing Self Publishing statistics creating ebooks advanced copy books digital short run printing, MA short run printing applications printing ARCs print on demand services, MA soft cover textbooks publishing deadlines how many books should you print book printing on demand self-published author short run book printers, MA digital short run printing short run book publisher, MA perfect bound books printer short run book printer, MA short run printing self-publishing services Perfect binding cookbook layouts traditional or self publishing, Boston books for book fair, MA client review how many books should i print recycling programs Perfect bound books printing in Boston, MA galley books how many books to print, MA Self-publishers in Boston, MA press small publishing companies digital publishing, MA The Country Press short run printing services, MA Pre-publication book printing in Boston, MA advantages of self-publising books




Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.