Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Advanced Reader Copies and Short Run Printing is Important for Book Promotion – Newton, MA

Joseph Coupal - Tuesday, March 04, 2014

There is all kinds of inspiration for getting published. However, there are a few things you should know about the business of self-publishing:

1. Your book will reflect your investment. You do need to spend some money on publishing, editing, and marketing your book; even if you are self-publishing. To publish a book to the same standards and quality of the big four publishing companies, you have to make an investment in the book. You don’t want it to scream ‘home-made’.

A customized book cover that is vetted with targeted readers is also part of publishing a successful book. Paying attention to the cover is extremely important to book sales and that self-published authors often "mess up" when it comes to a selecting a good book cover.

2. People who don't know you will need to buy your book. Your family and friends will definitely help promote your book. However, to approach the number of sales in order to get a return on your investment will require extending your book promotion beyond your personal Christmas card lists, Facebook friends, Twitter and Instagram followers. This means you need printed book copies for marketing and promotion: Short run book printing.

3. Book promotion is not for the fainthearted. With over 400,000 self-published titles a year, getting a self-published book noticed is a challenge. Book promotion requires traditional marketing, social media marketing, guerrilla marketing and more. An even greater challenge is that promotion must be done within a limited time frame. Providing advanced copy books to booksellers can be problematic for self-published titles. Booksellers, book reviewers, notable book bloggers, radio and newspapers require advance reader copies to promote a book. A successful book campaign begins six months prior to the book release and continues for at least another three to six months after the release. After six to nine months, the book is no longer new and it becomes very difficult to get it noticed among the over 35,000 new self-published titles released each month.

4. Getting your self-published book on a library or bookstore shelf. Remember bringing your written work to the public is a business. The majority of bookstores will not stock self-published books. It is a matter of dollars. Print on Demand book publishers do not offer the same deep discount on volume sales as traditional publishers; nor do they allow books to be returned. As a result, bookstore owners are reluctant to sell self-published titles. It is not because they are snobs. It is just good business. Stores do not have the space to keep large inventories, especially for books that are not selling. Returns are costly and inefficient.

5. Writing is a personal journey but publishing is not. A myth that most people unconsciously live by is the assumption that others are just as interested in your life as you are. Most writers unconsciously (and often consciously) believe that people will be interested in what they have written. As the saying goes, everyone has a story in them, which is why self-published memoirs are among the top self-published genres.

Book promotion requires a clearly defined target audience and a great marketing strategy. Everything about the book needs to be vetted with the target audience. Short run book printing is perfect for this step.

For more information on ARC's and short run printing, contact The Country Press.

Huffington Post

Recent Posts


self-publishing for business Short-run book printing in Boston, MA self publishers short run book publishers, MA Perfect bound books printing in Boston, MA advanced reading copies advantages of self-publising books Country Press Printing Inc. short run book printers, MA digital printing for manuals printing Advanced reader copies short-run book printing service print-on-demand (POD) The Country Press book printers commercial short run book printing self publishing acronyms publishing companies, MA Country Press printing services advanced reader copies cookbooks digital printer perfect bound books why short run book printing, MA The Country Press digital printing services cookbook printing in Boston, MA digital printing in Newton, MA digital printing service short run book printing services short run books advance book copies, MA advanced reading copies, MA short run printing applications book printer, MA Self-publishing services in Boston, MA high-quality manual printing ARCs The Country Press’ digital printing services here in Boston, MA Bound Galley self publishing glossary of terms independent publishing companies self published books, MA Soft cover perfect bound books short run book publishing Short run printing in Newton, MA short run books, MA The County Press, Inc. - MA Short run printing in Boston, MA perfect bound book professional quality printed books digital book printing, MA soft cover textbooks books for book fair, MA book printing self-publishing digital book printing common mistakes of self publishing print small quantity of books MA advanced copy books digital print on demand annual town report town report digital printing in Boston, MA press The Country Press Inc Country Press, Inc Digital book printing in Newton, MA creating ebooks e-book formatting, MA printing hard copies of school books independent publishing advantaages of self publishing on-demand printing bound book galleys Country Press Printing, Inc. Cookbook printing Biogas self-publishing, MA self-publshed authors Short Run Printing in Atlanta, GA e-book self publishing, MA authors, MA perfect bound book printing advantages of short run book printing, MA self-publishers, MA manual printing Bound galleys in Newton, MA short run printing for books, MA printing on demand (POD) ARC books Kodak EX150 digital printer high quality book galleys short run printing, MA Country Press Printing Inc book galleys digital book publishing publishing The Country Press print on demand in Newton, MA Manual printing services in Boston, MA Bound Galley made in Boston, MA The Country Press, Inc digital print on demand services book printing companies on demand printing choosing self publishing, Boston digital printing short run book printing, Boston Perfect-bound Country Press Inc. self published authors, MA print books on demand in Newton, MA commercial printing company Self-publishing print on demand bound galleys, MA short run printing, Boston printing bound galleys ARCs printing benefits of short run book printing difference between self publishing and traditional publishing want to self publish a book Happy New Year Digital-printing client review digital short run printing, MA print on demand annual and periodic recurring report printing sustainable and local enegery self publishing books self-publishing small publishing companies, MA print books on demand, MA commercial printing benefits of short run book printing, MA publishing services for authors customized cookbook printing Cookbook printing and binding American Library Association Annual Conference promoting your book, MA university publishing services marketing self published books, MA book self publishing advanced copies Country Press Inc short run printing books for book signing, MA free holiday gift long run books recycling programs advantages of short run book printing self publishing service, MA self publish, MA independent presses bound manuscripts Country Press, Inc. indie publishing short run book printers 50 Shades of Grey POD, Newton, MA annual town reports digital short run book printing book printing options advance copies of books, MA Self-publishers book printing short run printing, Newton, MA small publishing houses and publishing books Digital book printing in Newton, MA publishing services to individual authors short run publishing Pre-publication book printing in Boston, MA short run printing self-publishing services the country press short run printing services, MA self publisher self publishing print on demand books, MA bound galleys publishing companies that offer self publishing services short run book printer The Country Press’ digital printing services print on demand (POD) digital printing services Chorine free book printing, MA perfect bound books printer Rolland Opaque traditional or self publishing, Boston publishing services Country Press’ digital printing services galleys digital printing, MA print on-demand full service publishing perfect bound books in Boston, MA self-publishing books print on demand book printing, Newton, MA Short-run book printers in Boston, MA advantages of self publishing nnual town or government report printing services in Boston, MA, The Country Press, Inc. Print-on-demand services in News Port, VA digital printers gift of business bound galley books digital publishing, MA perfect binding method short-run and on-demand printing digital book printing Book printing and binding smaller book printing companies how many books should you print self-publishing for businesses print and publish books self published book promoting, MA short run production printing needs book printing on demand publishing, MA Kodak EX150 galley books soft cover school books digital printers in Boston, MA Digital book printing in Boston, MA printing services The Country Press’ cookbook printing service in Boston, MA short run printers, Boston large publishing firms ARC printing book printing for self-publishers self publishing glossary self publish short run printing services The Country Press small presses Self Publishing statistics printing soft cover school books publishers how to promote your book reprinting school books high quality bindings self-publishing in Boston, MA printing, MA self-published author Digital book printers in Boston, MA process of digital printing certified Ecologo The Country Press Inc. promoting self published books Kodak EX150 Digital Printers printing on-demand publishing your cookbook self publishing mistakes on-demand book printing Self-publishers in Boston, MA cookbook printing in Newton, MA self publishing services for self publishing authors Short-run book printers Short-Run book Printing digital printing process editors for self-publishing POD book printing self publish printed manuals commercial short run printing publishing company, MA short-run printing publishing services in MA for universities self publishers government publishing houses printing and reprinting in Boston, MA benefits of short run printing The Country Press, Inc. small publishing company original graphic designs Digital printing Digital book printing in Boston, MA Digital book printing town municipality report printing rosters warrants full-service publishing in Boston, MA short run book printers, Newton, MA book promotion short run printing self-publishing services printing finishing how many books to print, MA reduces greenhouse gas emissions short run book printers, Boston manuals paper quote for book printing self publishing services for authors book printers, MA book publishing in Boston self-publshing self publishing, MA perfect bound books with soft covers print on demand, MA self-publising non-fiction books self publishers, MA self publishing, Boston bound galley printing print on demand in Newton, MA digital printing for cookbooks Perfect binding self publishing authors Country Press, Inc short run printing services smaller publishing houses American Library Association advantages of short run printing, MA short run printers publishers, MA how many books should i print short run book printing, MA self publishing e-books, MA short run book publishers cookbook layouts printing services here in Boston, MA digital printing equipment short runs, MA Country Press Printing print books on demand in Boston, MA stock paper advance copy books, MA self published books facebook like universities publishing companies advantages of print on demand, MA Printing in short runs magazine binding services short run prints, MA recycled paper short-run book publishing traditional publishers bound galleys with high-resolution prints personalized cookbook benefits of short run printing, MA Country Press vanity publishing, Boston Kodak digital printer conventional commercial printing short run printers, MA print on demand in Boston, MA self-publishing editors publishing deadlines Happy Thanksgiving Printing and binding in Boston, MA advanced copy book printing publisher printed manual Perfect bound book printing in Boston, MA short run digital printing printing ARCs short run book printing self short run short-run publishing the country press boston ma digital printing for books digital short run printing Printing on demand government printing services bound galleys in Boston, MA Kodak EX150 digital production system publishing companies that offer self publishing print on demand books author and publisher bound galley services country press how to self publish short run book publisher, MA short run book publishing, MA Kodak EX150 digital printing system book publishing self-publishing steps Manual printing services small publishing companies printing short runs self-publishers short runs print-on-demand print on demand services, MA Self-publishing in Newton, MA self-publishing a book printed galley self-publising books Short run book printing in Boston, MA School books full service self publishing short run book printer, MA short run book printing, Newton, MA book binding




Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.