Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Advanced Reader Copies and Short Run Printing is Important for Book Promotion – Newton, MA

Joseph Coupal - Tuesday, March 04, 2014

There is all kinds of inspiration for getting published. However, there are a few things you should know about the business of self-publishing:

1. Your book will reflect your investment. You do need to spend some money on publishing, editing, and marketing your book; even if you are self-publishing. To publish a book to the same standards and quality of the big four publishing companies, you have to make an investment in the book. You don’t want it to scream ‘home-made’.

A customized book cover that is vetted with targeted readers is also part of publishing a successful book. Paying attention to the cover is extremely important to book sales and that self-published authors often "mess up" when it comes to a selecting a good book cover.

2. People who don't know you will need to buy your book. Your family and friends will definitely help promote your book. However, to approach the number of sales in order to get a return on your investment will require extending your book promotion beyond your personal Christmas card lists, Facebook friends, Twitter and Instagram followers. This means you need printed book copies for marketing and promotion: Short run book printing.

3. Book promotion is not for the fainthearted. With over 400,000 self-published titles a year, getting a self-published book noticed is a challenge. Book promotion requires traditional marketing, social media marketing, guerrilla marketing and more. An even greater challenge is that promotion must be done within a limited time frame. Providing advanced copy books to booksellers can be problematic for self-published titles. Booksellers, book reviewers, notable book bloggers, radio and newspapers require advance reader copies to promote a book. A successful book campaign begins six months prior to the book release and continues for at least another three to six months after the release. After six to nine months, the book is no longer new and it becomes very difficult to get it noticed among the over 35,000 new self-published titles released each month.

4. Getting your self-published book on a library or bookstore shelf. Remember bringing your written work to the public is a business. The majority of bookstores will not stock self-published books. It is a matter of dollars. Print on Demand book publishers do not offer the same deep discount on volume sales as traditional publishers; nor do they allow books to be returned. As a result, bookstore owners are reluctant to sell self-published titles. It is not because they are snobs. It is just good business. Stores do not have the space to keep large inventories, especially for books that are not selling. Returns are costly and inefficient.

5. Writing is a personal journey but publishing is not. A myth that most people unconsciously live by is the assumption that others are just as interested in your life as you are. Most writers unconsciously (and often consciously) believe that people will be interested in what they have written. As the saying goes, everyone has a story in them, which is why self-published memoirs are among the top self-published genres.

Book promotion requires a clearly defined target audience and a great marketing strategy. Everything about the book needs to be vetted with the target audience. Short run book printing is perfect for this step.

For more information on ARC's and short run printing, contact The Country Press.

Huffington Post


Recent Posts


Tags

short run book printer, MA digital book publishing small publishing companies, MA advantages of short run printing, MA digital printing technology short run printing for books, MA Short run printing in Boston, MA on-demand book printing digital printers in Boston, MA advance copy books, MA smaller book printing companies personalized cookbook full service self publishing self-publishing for businesses printing ARCs self publishing e-books, MA digital short run printing difference between self publishing and traditional publishing bound manuscripts The Country Press Inc self-publising books digital printing presses self-publshed authors digital short run book printing independent presses self-publishing a book self publishing glossary of terms advantages of short run book printing Self Publishing statistics facebook like town municipality report printing rosters warrants publishing services in MA for universities self publishers government publishing houses bound galley books promoting your book, MA The Country Press, Inc Printing and binding in Boston, MA Perfect bound book printing in Boston, MA sustainable and local enegery publishing company, MA indie publishing publishing services to individual authors print books on demand, MA self-publishing steps digital printing service short run printers, MA bound galleys, MA bound galleys cookbook printing in Boston, MA digital print on demand services digital printing in Boston, MA independent publishing companies Printing in short runs digital printing services here in Boston Chorine free short-run book printing service print-on-demand (POD) ARC books choosing self publishing, Boston short run book printing, MA Short run printing in Newton, MA Country Press, Inc universities self publish self publisher Country Press Printing Inc. print books on demand in Boston, MA high quality bindings galley books commercial printing ARCs book galleys publishing companies that offer self publishing services self publishing glossary digital printing process digital publishing, MA short run book publishing Bound Galley Short-Run book Printing The Country Press print on-demand commercial short run book printing benefits of short run book printing, MA Manual printing services Bound galleys in Newton, MA benefits of short run printing, MA The County Press, Inc. - MA full service publishing paper Pre-publication book printing in Boston, MA galleys digital printing for manuals short run book publishers, MA promoting self published books digital printing digital printed book printing for self-publishers Self-publishing services in Boston, MA printed galley printing services how many books should you print digital print on demand smaller publishing houses self-publishing, MA The Country Press’ cookbook printing service in Boston, MA recycled paper self-published author Perfect binding bound galley printing digital printing for cookbooks self publishing books long run books print on demand in Boston, MA The Country Press print on demand in Newton, MA editors for self-publishing Kodak EX150 printing Advanced reader copies on-demand printing Manual printing services in Boston, MA Country Press Printing, Boston, MA print on demand, MA publishing companies book printers, MA Short-run book printers in Boston, MA print on demand books advanced copy books short run printing, Newton, MA Print-on-demand services in News Port, VA vanity publishing, Boston Kodak EX150 Digital Printers books for book fair, MA short runs soft cover textbooks Soft cover perfect bound books Self-publishing print on demand School books publisher Short Run Printing in Atlanta, GA self publishing, MA publishing services publishing services for authors Country Press’ digital printing services e-book self publishing, MA print on demand services, MA short run book printers, Boston print on demand books, MA traditional publishers book printing options Country Press, Inc. creating ebooks advance book copies, MA printing soft cover school books self-publishing digital book printing full-service publishing in Boston, MA short run book printing, Boston short run printing services self published authors, MA Cookbook printing Short-run book printers short-run book publishing self-publishing editors Book printing and binding publishers self publishing, Boston perfect bound books printer publishing conventional commercial printing short run printing, Boston Self-publishers book printing printed manuals printing on-demand Country Press Printing Inc Country Press Printing, Inc. short run printing applications books for book signing, MA high-quality manual printing self publishing acronyms perfect bound books with soft covers The Country Press Printing short run book printing ARC printing book printing companies POD, Newton, MA publishing companies that offer self publishing advantages of self-publising books book printing, MA bound galleys in Boston, MA publishing, MA want to self publish a book self published books digital printing press The Country Press, Inc. town report book binding short run book publishing, MA and publishing books print on demand in Newton, MA self published books, MA high quality book galleys short run printers, Boston soft cover school books The Country Press digital printing services perfect bound books digital printing in Newton, MA advantages of short run book printing, MA short run printing self-publishing services the country press customized cookbook printing Perfect-bound professional quality printed books author and publisher bound galley services country press commercial printing company quote for book printing e-book formatting, MA print and publish books how many books to print, MA short run book printers, Newton, MA short run book printers, MA printing needs digital printing equipment advanced reading copies authors, MA short run books, MA annual town reports book publishing self publishers bound galleys with high-resolution prints digital printers digital book printing short-run printing Digital book printing in Boston, MA advanced reading copies, MA Self-publishers in Boston, MA Self-publishing in Newton, MA Biogas advanced reader copies POD book printing Country Press Inc print books on demand in Newton, MA advantages of self publishing printing services here in Boston, MA short run books perfect bound book self publishing The Country Press' digital printing service stock paper short run book printer reduces greenhouse gas emissions Printing on demand small publishing companies print on demand book printing, Newton, MA self publish, MA self-publishing in Boston, MA Country Press Digital book production Digital publication commercial short run printing digital printing for books university publishing services printing finishing self publishing services for authors short run book publisher, MA short run printing, MA Kodak EX150 digital printer why short run book printing, MA print small quantity of books MA certified Ecologo annual and periodic recurring report printing self short run short-run publishing the country press boston ma self-publishing for business American Library Association Annual Conference publishing deadlines traditional or self publishing, Boston self-publishers print on demand (POD) short run digital printing printing short runs short run book printing services 50 Shades of Grey Cookbook printing and binding marketing self published books, MA book publishing in Boston print on demand Digital book printers in Boston, MA short run production common mistakes of self publishing gift of business cookbook printing in Newton, MA advanced copy book printing self publishing service, MA on demand printing self published book promoting, MA self publishing mistakes short run prints, MA self-publishers, MA self publishers, MA printing hard copies of school books Kodak EX150 digital production system short run printing self-publishing services self-publising non-fiction books printed manual short run book printers how to self publish Kodak digital printer small presses manual printing advantages of print on demand, MA short run printers Digital printing Digital book printing in Boston, MA Digital book printing short run book printing, Newton, MA free holiday gift independent publishing printing on demand (POD) Bound Galley made in Boston, MA self publishing authors self publish short run printing services The Country Press recycling programs client review press short run book publishers book promotion self publishing services for self publishing authors The Country Press’ digital printing services perfect bound book printing printing and reprinting in Boston, MA book printing digital printer Happy New Year how to promote your book short runs, MA publishers, MA large publishing firms Rolland Opaque benefits of short run printing publishing your cookbook short-run and on-demand printing publishing companies, MA Short-run book printing in Boston, MA original graphic designs advance copies of books, MA Digital book printing in Newton, MA reprinting school books bound book galleys government printing services book printers benefits of short run book printing short run printing services, MA print-on-demand printing, MA short run printing American Library Association The Country Press’ digital printing services here in Boston, MA manuals Country Press, Inc Digital book printing in Newton, MA Country Press Printing digital short run printing, MA The Country Press Inc. Happy Thanksgiving printing bound galleys self-publishing digital presses annual town report nnual town or government report printing services in Boston, MA, The Country Press, Inc. Short run book printing in Boston, MA digital book printing, MA self-publishing books ARCs printing Country Press Inc. book printer, MA small publishing houses book self publishing Digital-printing magazine binding services small publishing company advanced copies digital printing, MA how many books should i print cookbooks advantaages of self publishing book printing on demand Kodak EX150 digital printing system digital printing services cookbook layouts Perfect bound books printing in Boston, MA process of digital printing perfect binding method short run publishing Country Press printing services self-publshing perfect bound books in Boston, MA

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.