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Advantages of Short Run Printing

Joseph Coupal - Tuesday, January 15, 2013

Short run book printing allows you to have a smaller amount of books printed. In fact, you can print anywhere from 11-5000.

What are the advantages of short run printing?

  • Short run book printing reduces the chances of loss arising due to non sales of book items as an estimated 30% of printed materials never find buyers. It follows the demand and supply equation better.
  • Even though the price per copy may be high in short run digitally printed books it reduces the overall cost which go into printing book using the normal offset printing.
  • It gives the author the opportunity to publish as low as 25 copies of the book which is advantageous for books which are meant to cater to a very niche audience.
  • The short run printing process is faster than the traditional offset printing and thus proves to be useful in situations where printing has to be done on a short notice.
  • Short run printing is a form of 'green printing' as it reduces wastage which is a common thing with the traditional bulk publication system.
  • Digital printing gives you the option for variable data printing. Each and every copy of the printed material can be customized which is not possible in normal printing with metallic plates.
  • It encourages first time authors to self publish their own book as the cost of the self publishing as short run printing is cheaper.

To get maximum mileage out of your book printing, hire a professional book printer. Contact The Country Press.

Excerpts - EzineArticles

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