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Why Send out an ARC Book or Bound Galley?

Joseph Coupal - Thursday, September 19, 2013

What is an ARC, and why they're made available?  Advance Readers Copies, also called galleys or bound galleys, are uncorrected proofs of the book released before the book is published. ARCs or Galleys are the book that is privately released by publisher before the book is printed for mass distribution. ARCs are used to start the conversation and create a publicity buzz around a new book.  For many titles, the ARCs will represent one of the biggest outlays of marketing money the book will receive.

As a marketing tool, publishers provide free copies of new titles to booksellers and journalists. Usually, ARCs are provided to booksellers, librarians, and reviewers for books or magazines. In the last few years, though, publishing houses have made ARCs more available to book bloggers and other readers. The hope is that these bloggers and readers will use their blogs, Twitter, Tumblr, etc., to create that buzz. ARCs are, above all, marketing tools used to sell more of the finished books.  Once the blogger, reader or journalist gives an endorsement, that endorsement is added to the dust-cover of the final book and to other promotional items.

Before the book is published, many marketers encourage book bloggers to share ARCs with friends, or give the ARCs or galleys away in contests or giveaways.

One of the best (and often hardest to get) marketing tools is word of mouth. Readers are the absolute best when it comes to word of mouth; if they love a book they scream it from rooftops. It is great business for authors to give away ARCs. By giving away the ARC authors are helping spread the word.

For more information on ARCs and bound galleys, contact the Country Press.

Excerpts - YA Highway

Bound Gallery’s for New Book Marketing

Joseph Coupal - Tuesday, June 18, 2013

Bound galleys are unedited versions of your book and are used to get book reviews before the publication date of your book. Bound galleys are used by authors and self-publishers to generate publicity for marketing the book before it is published. Bound galley books are sent to book reviewers, booksellers, and distributors so they can read and make decisions about your book.
 
Publishers can send anywhere from 11-5000 bound galleys for a prepublication marketing campaign. Book galleys, bound manuscripts, and ARCs (advanced reading copies) all serve the same purpose, but they are a little different. So, when submitting your pre-published book for review, be sure to check the guidelines.  

For your book to successfully sell, the book must garner publicity. The bound book galley is a necessary component to this. The best marketing that can’t be bought is word of mouth. If people talk about your book before it comes out, word can spread quickly, and readers will be eager to buy it.

A bound galley is the pre-publication version of an upcoming published book that is a printed, perfectly bound book used to marketing the book to reviewers, bookstore distributors and buyers. For more information on Bound Gallery’s, contact The Country Press.


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