Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

More Entrepreneurs are Publishing Their Own Books

Joseph Coupal - Wednesday, October 24, 2012

Today, more entrepreneurs are turning to self-publishing to promote their companies. Writing and publishing a book may sound daunting, but it's easier than ever with more self-publishing platforms available today. Self-published books can be e-books or you can also create printed versions.
Here are five steps to help you get started:

1. Decide on an engaging topic. Not sure what to write about? Stay away from recapping your company blog posts or simply publishing marketing material. You want to demonstrate your expertise in a distinctive, engaging way. Both print and e-books can be as short as 100 pages or as long as 300.

2. Know the basics. Do your homework on the rules of publishing before starting out. For example, owning the International Standard Book Number, which can be purchased at for $125, can help you retain publishing rights in the future to more easily create updated editions of your book and allow you to switch publishing platforms.

3. Plan your budget. A big expense will be publication costs, which run about $5 to $20 per printed book. Choosing a publishing company that offers short run book printing, which lets you order books as needed rather than paying for a bulk order. Otherwise, you could end up ordering too many copies and getting stuck with leftovers.

4. Develop a marketing strategy. Even if you didn't set out to write a bestseller, you should figure out a marketing strategy for the book before it's published. Will you promote it via Twitter or Facebook? Or will it simply be mailed to potential clients? You also can use your company website to promote the book by creating a separate tab on your home page or a special blog. If you plan to market your book to a larger audience than your target customers, compare royalty fees from various publishing sites to see where you'd make the most money.

5. Pick a publisher. There are a number of advantages for self publishers who work with a commercial publishing company because of the shipping, support services and turnaround time they can offer. The printer should be able to help and support the self publisher through the printing and the proofing of their book.

For information on short run books and self publishing, contact The Country Press.

Entrepreneur Magazine

Recent Posts


short run printing e-book self publishing, MA American Library Association Annual Conference digital print on demand free holiday gift The Country Press Inc. self-publishing for business publishing The Country Press, Inc annual town reports Self-publishers book printing cookbooks small publishing companies, MA The Country Press Printing self-publishing steps universities book publishing books for book signing, MA self publishing acronyms self publishing books short run printing, Boston how to self publish publishing services for authors smaller book printing companies publishers perfect binding method manual printing Cookbook printing advanced reading copies soft cover textbooks advantages of short run book printing, MA print-on-demand (POD) print on demand book printing, Newton, MA self short run short-run publishing the country press boston ma Chorine free short run book printers, Boston self-publishing digital book printing professional quality printed books short run printers short run book printer, MA self-publishing Biogas Digital book printing in Boston, MA government printing services short run books digital printing for manuals certified Ecologo annual town report bound galleys digital printers in Boston, MA short run book publishing, MA printing short runs self-publishers, MA short run book publishing short run printers, Boston marketing self published books, MA full-service publishing in Boston, MA and publishing books galley books short run book publisher, MA self-published author perfect bound books with soft covers want to self publish a book small publishing company Short-run book printers in Boston, MA town report how many books to print, MA self publishing glossary of terms digital printing press short run book publishers, MA books for book fair, MA Short run printing in Newton, MA advance book copies, MA authors, MA advantages of short run book printing self published books, MA Country Press digital printing technology ARC printing short run digital printing commercial short run printing self publishing, MA publishing company, MA short run book printer publishing companies, MA independent publishing print on demand in Newton, MA publishers, MA Short run printing in Boston, MA perfect bound books reprinting school books full service publishing self-publising non-fiction books benefits of short run printing printing hard copies of school books digital print on demand services ARC books short run book printing services The Country Press, Inc. Kodak EX150 Digital Printers printing, MA galleys digital printing for books short-run and on-demand printing on-demand printing short run book printing, MA independent presses Country Press, Inc Digital book printing in Newton, MA Kodak EX150 digital publishing, MA large publishing firms digital printing, MA short run production bound manuscripts printing on-demand self publishing mistakes book printing companies self publishing authors Country Press Inc self-publishing for businesses book printing, MA digital printers print on-demand publishing services to individual authors printing services here in Boston, MA short run book printing, Boston short-run book printing service print-on-demand printing and reprinting in Boston, MA paper digital printing services The Country Press’ digital printing services here in Boston, MA Country Press Printing, Boston, MA publishing deadlines short run printing, MA commercial printing company publishing, MA self-publishing editors self publishing services for self publishing authors press benefits of short run book printing book promotion short runs, MA Kodak EX150 digital printer printing finishing book printing on demand POD book printing self publisher print on demand books, MA digital printer short run books, MA stock paper Country Press Inc. Bound Galley self published books printed galley Country Press, Inc Short run book printing in Boston, MA printed manuals self publishers publishing companies printing on demand (POD) The Country Press self publish short run printing services The Country Press customized cookbook printing Kodak EX150 digital production system high quality bindings advanced copies manuals Perfect binding small publishing companies on-demand book printing short run printing self-publishing services Print-on-demand services in News Port, VA book publishing in Boston high quality book galleys printing bound galleys Country Press Printing Inc self-publshing Digital-printing printing ARCs book printing options print small quantity of books MA how many books should i print university publishing services print on demand (POD) print books on demand in Boston, MA printed manual nnual town or government report printing services in Boston, MA, The Country Press, Inc. indie publishing 50 Shades of Grey town municipality report printing rosters warrants perfect bound book printing print on demand books Rolland Opaque Country Press Printing Inc. School books original graphic designs Short-run book printing in Boston, MA Printing in short runs Happy New Year Happy Thanksgiving self-publishers publishing your cookbook digital book publishing short run prints, MA ARCs print and publish books how to promote your book perfect bound books in Boston, MA digital printed digital presses bound galleys, MA digital printing services here in Boston full service self publishing high-quality manual printing Cookbook printing and binding Self-publishing print on demand digital printing in Newton, MA cookbook layouts personalized cookbook self publishing service, MA publishing services digital book printing digital printing presses Self-publishers in Boston, MA recycled paper print on demand, MA advance copies of books, MA promoting self published books reduces greenhouse gas emissions sustainable and local enegery Self Publishing statistics self publishing self-publishing a book commercial short run book printing advance copy books, MA client review Country Press printing services advanced reading copies, MA benefits of short run printing, MA self published authors, MA Country Press Printing, Inc. short run book printers recycling programs digital short run book printing difference between self publishing and traditional publishing advanced reader copies print on demand advanced copy book printing Perfect bound books printing in Boston, MA print on demand in Boston, MA Digital book printing in Newton, MA self-publising books digital printing for cookbooks short run book printers, MA printing soft cover school books facebook like Self-publishing in Newton, MA The Country Press’ digital printing services Digital book printers in Boston, MA advantaages of self publishing perfect bound book digital short run printing self-publishing, MA book printing Perfect-bound digital printing process Country Press Printing print books on demand, MA short run printing self-publishing services the country press American Library Association vanity publishing, Boston self-publishing in Boston, MA soft cover school books cookbook printing in Newton, MA book self publishing publishing companies that offer self publishing services digital short run printing, MA digital printing service cookbook printing in Boston, MA Book printing and binding book binding long run books book printer, MA editors for self-publishing independent publishing companies traditional publishers benefits of short run book printing, MA self publish, MA publishing companies that offer self publishing short run printing services Kodak EX150 digital printing system book printing for self-publishers advantages of print on demand, MA bound galley books self publishing, Boston bound book galleys digital printing equipment on demand printing promoting your book, MA digital book printing, MA printing needs The Country Press print on demand in Newton, MA small presses The Country Press' digital printing service short run book printers, Newton, MA short run printing services, MA short-run book publishing commercial printing Kodak digital printer Self-publishing services in Boston, MA e-book formatting, MA short run printing applications print books on demand in Newton, MA common mistakes of self publishing Digital book production self-publishing books Country Press’ digital printing services short run book publishers short run printers, MA self publish The Country Press digital printing services short run printing, Newton, MA Digital printing Digital book printing in Boston, MA Digital book printing short run publishing publisher Printing and binding in Boston, MA traditional or self publishing, Boston printing services digital printing short-run printing self publishing e-books, MA Pre-publication book printing in Boston, MA Short-run book printers process of digital printing self published book promoting, MA Perfect bound book printing in Boston, MA bound galleys in Boston, MA book printers, MA self-publshed authors short run printing for books, MA self publishing services for authors self publishers, MA Soft cover perfect bound books printing Advanced reader copies advanced copy books book printers magazine binding services Digital publication short run book printing, Newton, MA advantages of self-publising books how many books should you print print on demand services, MA choosing self publishing, Boston author and publisher bound galley services country press self publishing glossary ARCs printing quote for book printing smaller publishing houses why short run book printing, MA Manual printing services in Boston, MA bound galley printing advantages of self publishing publishing services in MA for universities self publishers government publishing houses small publishing houses Printing on demand Short Run Printing in Atlanta, GA POD, Newton, MA Manual printing services Short-Run book Printing advantages of short run printing, MA Bound galleys in Newton, MA short run book printing conventional commercial printing gift of business digital printing in Boston, MA The Country Press’ cookbook printing service in Boston, MA The County Press, Inc. - MA perfect bound books printer short runs annual and periodic recurring report printing Country Press, Inc. creating ebooks Bound Galley made in Boston, MA The Country Press Inc book galleys bound galleys with high-resolution prints




Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.