Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Self Publishing Mistakes

Joseph Coupal - Wednesday, February 27, 2013

While self publishing has increased dramatically over the last few years, there are still some mistakes that self published authors make. Here are the top 10.

1. Writing for the wrong reason. The most common wrong reason to write a book is to make a lot of money. Instead, you should write a book for good reasons: you have something valuable to say, you have a cause you want to further, or you want to meet the intellectual challenge of writing a book.

2. Not hiring a professional copyeditor. Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.

3. Designing your own cover. The cover is one of the most important marketing pieces for your book, so hiring a great graphics designer is money well spent. Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.

4. Not building your marketing platform in advance. Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. You should already have thousands of followers on social media on the day that you ship.

5. Using a program other than Microsoft Word. Admittedly, Word is a beast, and you will need to wrestle it to the ground. There are cheaper and more elegant programs, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers, testers, editors, designers, and resellers that you’ll use downstream.

6. Inadequately testing your ebook. Do not assume that if your ebook looks right on one platform that it will look right on all the others. You can’t even assume that if your book looks good on a Kindle tablet that it will look good on a Kindle app. The only way to truly know is to examine your book on each platform.

7. Selling only an ebook version. The ebook format is growing in adult fiction. If you write for any other genre, you should still produce a paper version.

8. Depending solely on social media and word of mouth. Google+, Twitter, Facebook, Pinterest, and LinkedIn are powerful and inexpensive marketing methods, but old-fashioned PR is still necessary. There is no doubt in my mind that spending $10,000-15,000 on a PR campaign is a good investment.

9. Not tapping the crowd. A crowd is a beautiful thing—there are always people out there who know more than you do and who are willing to help for the intrinsic value of helping. Tap the crowd for feedback at three stages: outline, first draft, and final draft. The crowd has pointed out thousands of mistakes and suggested hundreds of improvements.

10. Having only one plan. There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.

For information in self publishing, contact The Country Press.

Digital Book World

Recent Posts


short run printing services stock paper Cookbook printing self published books short run book publishing short run printers, MA Short run book printing in Boston, MA self publishing service, MA soft cover textbooks Country Press Country Press’ digital printing services author and publisher bound galley services country press short run book printing services high-quality manual printing smaller publishing houses ARC printing advantaages of self publishing self publishing services for authors professional quality printed books facebook like short run printing for books, MA digital book printing commercial printing company Country Press, Inc. publishing companies, MA self-publishing editors self-publishing for businesses self-published author e-book self publishing, MA short run book printer, MA publishing companies that offer self publishing services galleys perfect bound books with soft covers Country Press Printing cookbook printing in Boston, MA self publishing glossary of terms Digital publication university publishing services short run production self published book promoting, MA Self-publishers in Boston, MA magazine binding services Self-publishers book printing commercial printing short run printing, Newton, MA independent presses printed manual book printing companies short runs, MA Short run printing in Newton, MA print books on demand, MA traditional publishers Digital book printers in Boston, MA print-on-demand (POD) POD, Newton, MA how many books should you print self publishing e-books, MA self publishing, MA small publishing companies, MA cookbooks self-publishers perfect bound book Manual printing services digital printing for manuals books for book fair, MA why short run book printing, MA Printing in short runs digital printing service benefits of short run printing, MA book printing options short run printing applications Kodak EX150 digital printer short run book printers self-publishing in Boston, MA short-run printing on-demand book printing advanced copy book printing short run printing self-publishing services short run prints, MA difference between self publishing and traditional publishing digital short run printing advance book copies, MA print on demand book printing, Newton, MA publishing, MA Country Press Printing Inc Country Press Inc. digital print on demand bound book galleys self-publising non-fiction books self publishing, Boston digital printing technology advance copy books, MA Printing and binding in Boston, MA Kodak EX150 digital printing system publisher bound galley printing Digital book printing in Boston, MA self short run short-run publishing the country press boston ma The Country Press’ cookbook printing service in Boston, MA short-run book publishing digital printing equipment advantages of self publishing vanity publishing, Boston bound galleys, MA print books on demand in Boston, MA benefits of short run book printing, MA book self publishing short run printing, Boston printing services advanced reading copies, MA self publishing authors long run books printed galley customized cookbook printing benefits of short run printing short run printing self-publishing services the country press advantages of short run book printing self publishing books government printing services short run books publishing services for authors how to promote your book soft cover school books print and publish books large publishing firms The Country Press Inc. The Country Press Inc on demand printing recycled paper advanced copy books universities short-run and on-demand printing personalized cookbook print on demand books, MA short run book printing, Newton, MA print small quantity of books MA digital printers in Boston, MA Kodak EX150 printing on demand (POD) conventional commercial printing self publishing glossary digital book publishing short run printers, Boston advance copies of books, MA self-publishing steps Digital book production nnual town or government report printing services in Boston, MA, The Country Press, Inc. printing hard copies of school books book printing for self-publishers Rolland Opaque original graphic designs School books advanced reader copies reduces greenhouse gas emissions how many books should i print short run book printers, Newton, MA short run book publishers book publishing in Boston self publish short run printing services The Country Press self-publishing for business ARCs printing print on demand manual printing short run book publishing, MA quote for book printing The Country Press' digital printing service creating ebooks digital printing services here in Boston Happy Thanksgiving print books on demand in Newton, MA The Country Press, Inc. Digital-printing digital printing for cookbooks print on demand books publishing company, MA book promotion independent publishing companies The County Press, Inc. - MA The Country Press digital printing services annual town reports printing bound galleys advanced reading copies short-run book printing service recycling programs smaller book printing companies Self Publishing statistics process of digital printing cookbook printing in Newton, MA full service self publishing bound galley books free holiday gift Short run printing in Boston, MA print on demand, MA publishing your cookbook self publishing promoting self published books print on demand in Newton, MA Short-Run book Printing American Library Association Annual Conference bound galleys sustainable and local enegery Perfect bound books printing in Boston, MA self publisher Country Press printing services digital print on demand services Kodak EX150 digital production system town municipality report printing rosters warrants gift of business self publish book printing short run printing indie publishing book printer, MA on-demand printing digital short run book printing editors for self-publishing The Country Press Printing POD book printing short run book printers, Boston Country Press Printing, Inc. common mistakes of self publishing commercial short run book printing short run book publisher, MA book publishing e-book formatting, MA how to self publish and publishing books printing on-demand Country Press, Inc Digital book printing in Newton, MA certified Ecologo digital publishing, MA publishing services to individual authors self-publishing digital book printing digital printer ARCs book printers small presses printing Advanced reader copies self published authors, MA Short Run Printing in Atlanta, GA Perfect binding Self-publishing services in Boston, MA self publishing mistakes self publishers digital printing in Boston, MA book printing, MA small publishing companies high quality bindings perfect bound books in Boston, MA self publish, MA Country Press Printing, Boston, MA Chorine free publishing Self-publishing print on demand Digital book printing in Newton, MA short runs manuals digital short run printing, MA Short-run book printers short run book printing, Boston Country Press Printing Inc. self publishers, MA publishers digital printing Manual printing services in Boston, MA Kodak digital printer perfect bound books printer Biogas Country Press, Inc print on-demand paper full service publishing Soft cover perfect bound books short run printing services, MA how many books to print, MA printing short runs book binding printing soft cover school books printing services here in Boston, MA printing ARCs books for book signing, MA traditional or self publishing, Boston publishers, MA Bound Galley full-service publishing in Boston, MA Kodak EX150 Digital Printers The Country Press short run book printer digital printing services digital printed Perfect-bound annual town report short run book printers, MA The Country Press print on demand in Newton, MA print on demand (POD) Digital printing Digital book printing in Boston, MA Digital book printing galley books Short-run book printing in Boston, MA publishing services cookbook layouts Pre-publication book printing in Boston, MA short run printing, MA Short-run book printers in Boston, MA digital presses advanced copies independent publishing press short run book publishers, MA self publishing acronyms printing and reprinting in Boston, MA perfect binding method Book printing and binding short run books, MA bound manuscripts publishing services in MA for universities self publishers government publishing houses Bound Galley made in Boston, MA short run printers Cookbook printing and binding self-publishing The Country Press’ digital printing services publishing deadlines marketing self published books, MA Country Press Inc Happy New Year digital printing presses promoting your book, MA digital book printing, MA Self-publishing in Newton, MA digital printers digital printing process self-publishers, MA self-publshing annual and periodic recurring report printing book galleys The Country Press’ digital printing services here in Boston, MA bound galleys with high-resolution prints self-publishing, MA Perfect bound book printing in Boston, MA small publishing company self-publishing books advantages of self-publising books small publishing houses short run digital printing book printers, MA Bound galleys in Newton, MA self-publishing a book short run publishing Print-on-demand services in News Port, VA perfect bound book printing publishing companies self publishing services for self publishing authors printing needs want to self publish a book ARC books self-publshed authors printed manuals publishing companies that offer self publishing Printing on demand choosing self publishing, Boston short run book printing bound galleys in Boston, MA American Library Association town report print-on-demand advantages of short run book printing, MA short run book printing, MA perfect bound books print on demand services, MA print on demand in Boston, MA 50 Shades of Grey self published books, MA book printing on demand client review advantages of print on demand, MA commercial short run printing digital printing for books benefits of short run book printing high quality book galleys digital printing, MA The Country Press, Inc self-publising books printing finishing authors, MA reprinting school books advantages of short run printing, MA printing, MA digital printing press digital printing in Newton, MA




Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.