Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Self Publishing Mistakes

Joseph Coupal - Wednesday, February 27, 2013

While self publishing has increased dramatically over the last few years, there are still some mistakes that self published authors make. Here are the top 10.

1. Writing for the wrong reason. The most common wrong reason to write a book is to make a lot of money. Instead, you should write a book for good reasons: you have something valuable to say, you have a cause you want to further, or you want to meet the intellectual challenge of writing a book.

2. Not hiring a professional copyeditor. Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.

3. Designing your own cover. The cover is one of the most important marketing pieces for your book, so hiring a great graphics designer is money well spent. Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.

4. Not building your marketing platform in advance. Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. You should already have thousands of followers on social media on the day that you ship.

5. Using a program other than Microsoft Word. Admittedly, Word is a beast, and you will need to wrestle it to the ground. There are cheaper and more elegant programs, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers, testers, editors, designers, and resellers that you’ll use downstream.

6. Inadequately testing your ebook. Do not assume that if your ebook looks right on one platform that it will look right on all the others. You can’t even assume that if your book looks good on a Kindle tablet that it will look good on a Kindle app. The only way to truly know is to examine your book on each platform.

7. Selling only an ebook version. The ebook format is growing in adult fiction. If you write for any other genre, you should still produce a paper version.

8. Depending solely on social media and word of mouth. Google+, Twitter, Facebook, Pinterest, and LinkedIn are powerful and inexpensive marketing methods, but old-fashioned PR is still necessary. There is no doubt in my mind that spending $10,000-15,000 on a PR campaign is a good investment.

9. Not tapping the crowd. A crowd is a beautiful thing—there are always people out there who know more than you do and who are willing to help for the intrinsic value of helping. Tap the crowd for feedback at three stages: outline, first draft, and final draft. The crowd has pointed out thousands of mistakes and suggested hundreds of improvements.

10. Having only one plan. There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.

For information in self publishing, contact The Country Press.

Digital Book World


Recent Posts


Tags

perfect bound books book self publishing long run books cookbook printing in Boston, MA self short run short-run publishing the country press boston ma original graphic designs digital printer vanity publishing, Boston annual and periodic recurring report printing Manual printing services self published books, MA Our Digital printing services advance book copies, MA authors, MA full service self publishing book promotion Short run printing in Newton, MA commercial printing digital printing equipment self-publishing cookbook printing in Newton, MA Short-run book printers perfect bound book printing short run book publishing printing hard copies of school books short run book printers, MA high quality book galleys commercial short run book printing advance copy books, MA magazine binding services Perfect binding Kodak EX150 digital printing system high-speed digital printing age The Country Press self publishing services for authors Self-publishing print on demand small publishing companies self published books short run printing, Newton, MA Galley proofs benefits of short run book printing Happy New Year book printing on demand digital book printing recycling programs bound galleys with high-resolution prints short run printing services ARCs printing high-quality manual printing conventional commercial printing digital book printing, MA self publishing, MA recipes in a book POD book printing Digital publication perfect bound book The Country Press Printing books for book fair, MA how many books should i print self-publishers Digital printing Digital book printing in Boston, MA Digital book printing Soft cover books short run book printers facebook like advanced copy books galleys self publish digital printing technologies Country Press’ digital printing services digital publishing, MA printing short runs short run printing for books, MA Country Press Printing, Inc. Kodak digital printer digital printing print on demand Digital book production government printing services self publishing, Boston Country Press, Inc short run book printing, Newton, MA Book printing and binding bound book galleys self publishing service, MA manual printing print-on-demand (POD) book printing, MA e-book self publishing, MA small presses print and publish books small publishing companies, MA short run book printing, Boston annual town report editors for self-publishing Country Press, Inc Digital book printing in Newton, MA self-publishers, MA bound galleys, MA Print-on-demand services in News Port, VA short run printers, Boston short run prints, MA publishing companies that offer self publishing services on-demand printing printing on demand (POD) digital strategy Country Press Printing printed galley book printers short run book printers, Newton, MA customized cookbook printing digital short run printing, MA Country Press digital printing process advantages of self-publising books digital printing technology process of digital printing manuals book printing companies annual town reports printing soft cover school books publishing deadlines Country Press Printing Inc. publishers The Country Press’ digital printing services how many books to print, MA short run book printers, Boston independent publishing companies digital print on demand services ARC printing traditional or self publishing, Boston digital printing press Country Press Printing Inc digitally printed books nnual town or government report printing services in Boston, MA, The Country Press, Inc. self-publishing, MA Perfect bound books printing in Boston, MA small publishing company galley books Country Press printing services Happy Thanksgiving free holiday gift how many books should you print high quality bindings The Country Press’ digital printing services here in Boston, MA reprinting school books self publishing services for self publishing authors The Country Press’ cookbook printing service in Boston, MA digital printing in Newton, MA print galleys short run book publishing, MA The County Press, Inc. - MA short-run printing self publishers independent publishing self-publising non-fiction books benefits of short run printing, MA reduces greenhouse gas emissions The Country Press print on demand in Newton, MA Short run printing in Boston, MA quote for book printing print on demand books, MA book galleys how to promote your book Self-publishing in Newton, MA commercial short run printing publishing company, MA Self-publishing services in Boston, MA Bound galleys in Newton, MA independent presses publishers, MA POD, Newton, MA e-book formatting, MA self publish, MA cookbooks self-publishing a book Galley proof printing ARCs professional-looking cookbook printing finishing town report self publishing e-books, MA self publishing short run book printing services perfect bound books with soft covers The Country Press digital printing services bound galley printing print books on demand, MA publishing companies, MA self publishing glossary self published authors, MA advanced reading copies, MA book printing options digital printing for cookbooks publishing companies that offer self publishing author and publisher bound galley services country press cookbook layouts bound manuscripts Country Press, Inc. print books on demand in Newton, MA Perfect-bound promoting your book, MA paper client review Digital-printing book printing for self-publishers digital printing services recycled paper Short run book printing in Boston, MA soft cover textbooks short run printing self-publishing services the country press short run book printing Self-publishers book printing advanced copy book printing Cookbook printing and binding printing services short run printers, MA stock paper ARCs self publish short run printing services The Country Press Soft cover perfect bound books digital technology benefits of short run book printing, MA advantaages of self publishing 50 Shades of Grey full service publishing short run printing, MA print on demand, MA The Country Press' digital printing service smaller book printing companies soft cover school books self publishing acronyms how to self publish Manual printing services in Boston, MA digital book publishing publishing services to individual authors press advanced reading copies printing on-demand print on demand in Newton, MA short run publishing printing needs book printing self publishers, MA on demand printing advantages of short run printing, MA The Country Press, Inc. print on demand (POD) print on demand in Boston, MA Print on demand providers like us here at The Country Press publishing want to self publish a book ARC books Country Press Inc. short run book printing, MA American Library Association Annual Conference igh speed and effective digital printing Kodak EX150 Digital Printers marketing self published books, MA perfect bound book binding short run books, MA gift of business small publishing houses self publishing mistakes Digital book printing in Newton, MA commercial printing company Self-publishers in Boston, MA printed manual difference between self publishing and traditional publishing Country Press Inc publishing services for authors short run book publisher, MA benefits of short run printing Kodak EX150 publishing services in MA for universities self publishers government publishing houses short runs perfect bound books printer printing and reprinting in Boston, MA choosing self publishing, Boston print-on-demand provider Kodak EX150 digital production system self-published author smaller publishing houses printed manuals Pre-publication book printing in Boston, MA perfect binding method self-publishing books digital printing for manuals print on demand books short-run book printing service Bound Galley made in Boston, MA advantages of self publishing The Country Press, Inc creating ebooks printing services here in Boston, MA self-publishing for business digital printing presses short run books self-publising books digital printed digital short run printing and publishing books The Country Press Inc. Printing and binding in Boston, MA book printers, MA personalized cookbook Short-Run book Printing digital printers in Boston, MA book publishing digital short run book printing digital presses traditional publishers publishing services short run printing short run digital printing print on demand book printing, Newton, MA advanced copies Digital book printers in Boston, MA digital print on demand Digital book printing in Boston, MA print books on demand in Boston, MA short-run and on-demand printing common mistakes of self publishing Short-run book printing in Boston, MA print on-demand School books self publishing books books for book signing, MA certified Ecologo advantages of short run book printing, MA short run printing services, MA digital printing, MA digital printing services here in Boston self-publishing for businesses book publishing in Boston indie publishing full-service publishing in Boston, MA print small quantity of books MA bound galleys universities digital printers short run book publishers digital printing for books book binding university publishing services professional quality printed books electronic galley proof Cookbook printing self-publshed authors publisher short runs, MA Country Press Printing, Inc bound galleys in Boston, MA book printer, MA print-on-demand self-publishing editors sustainable and local enegery bound galley books publishing your cookbook advance copies of books, MA digital printing service Biogas advantages of short run book printing large publishing firms Bound Galley Short Run Printing in Atlanta, GA short run printing applications self publishing glossary of terms American Library Association The Country Press Inc advanced reader copies short run printers self-publishing in Boston, MA promoting self published books printing, MA short run printing self-publishing services short run production Printing in short runs self-publishing digital book printing advantages of print on demand, MA on-demand book printing Short-run book printers in Boston, MA publishing companies digital printing in Boston, MA Country Press Printing, Boston, MA short run book printer, MA short run book publishers, MA town municipality report printing rosters warrants print on demand services, MA printing bound galleys short-run book publishing Perfect bound book printing in Boston, MA self-publishing steps Kodak EX150 digital printer why short run book printing, MA self publishing authors Chorine free self-publshing publishing, MA self publisher Self Publishing statistics Rolland Opaque short run book printer printing Advanced reader copies perfect bound books in Boston, MA self published book promoting, MA Printing on demand short run printing, Boston

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.