Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

How to Get a Bookstore to Stock Your Self-Published Book - Boston

Joseph Coupal - Monday, March 24, 2014

Bookstores everywhere are facing extraordinary pressures. The switch to ebooks is squeezing them, while in many places they are facing massive rises in rents and rates.

Books are rarely their most profitable item. More and more of their selling space is given over to cards and gifts on which they can make a profit. Inevitably, this means less space for books.

On the other hand, independent bookstores often put tremendous time and effort into author events and local literary festivals, promoting and supporting books and authors with genuine passion. Those books they do put on display are those that the staff really believe in – not just ones publishers have paid them to promote.

So before you walk into a bookshop with that newly self-published book, pause for a moment and see yourself through the eyes of the bookseller. You might think you are offering them the next bestseller. What they see is someone bidding for a piece of their scarcest commodity – their space to sell books.

How Bookstores View You and Your Book

The first thing they look at is the appearance of your book. It may be unfair, but research shows that the cover is the prime factor in people’s decision to buy a book. If you are self-publishing, know that if that cover isn’t striking, if the inside is sloppy and cheap-looking, why should the bookseller give it precious shelf space?

The second thing they’ll consider is you. The author. You’re asking for their support, but if you’re an unknown quantity when you walk through that door, why should they care about you?

Your relationship with the local bookshop should begin before you publish. In the intervening time, buy books from them, attend and write about events they run. When the time comes to launch the book, you can pitched it, or participate in events.

Don’t expect to walk into a bookshop as a complete stranger and ask them to stock your book. Be a customer first. If they organize events, attend them. Follow them on Twitter and like them on Facebook. Write about them on your blog or pitch an article about them to your local paper.

Get to know them and let them get to know you. It will pay off. For more information on self-publishing, contact The Country Press.

selfpublishingadvice.org


Recent Posts


Tags

Happy Thanksgiving advanced reading copies, MA advanced copies books for book signing, MA Country Press, Inc. publishers Printing on demand short-run book publishing bound manuscripts facebook like digital printing in Newton, MA American Library Association commercial short run printing book printing companies Chorine free printing and reprinting in Boston, MA Rolland Opaque university publishing services Self-publishing services in Boston, MA Short-Run book Printing POD book printing publishing services to individual authors short run printing for books, MA short run printers, MA Manual printing services in Boston, MA original graphic designs how many books should i print publisher ARC books short run book printing, MA recycling programs short run production Short run printing in Boston, MA print on demand Manual printing services printing needs reduces greenhouse gas emissions Country Press Printing Inc. digital printing for manuals benefits of short run book printing, MA Short run book printing in Boston, MA self-publishing steps small publishing companies, MA professional quality printed books self-publishers Country Press printing services digital short run book printing self published books, MA The Country Press Perfect binding high quality book galleys printed manual print and publish books short run printing services free holiday gift Perfect bound books printing in Boston, MA publishing companies print on demand in Newton, MA short run book printers, Newton, MA e-book self publishing, MA advantages of print on demand, MA printing soft cover school books digital printing how to promote your book advanced reader copies Self-publishing in Newton, MA print on demand (POD) sustainable and local enegery bound galleys in Boston, MA self publisher perfect bound book printing short-run and on-demand printing small publishing companies self publishing, MA commercial printing company client review quote for book printing reprinting school books short run digital printing Country Press Inc. short run book publishers, MA School books common mistakes of self publishing short run printing self-publishing services the country press advantaages of self publishing on demand printing choosing self publishing, Boston short run book printing, Newton, MA short run printers, Boston full-service publishing in Boston, MA creating ebooks short runs book printing short run printing publishing, MA long run books book printers, MA e-book formatting, MA bound book galleys government printing services short-run printing small publishing company digital print on demand traditional publishers customized cookbook printing digital book publishing Print-on-demand services in News Port, VA Book printing and binding print on demand, MA printing short runs Country Press print-on-demand (POD) galley books book printing, MA personalized cookbook smaller publishing houses annual town report digital print on demand services Self-publishers book printing editors for self-publishing digital short run printing, MA short run book printer town report publishing company, MA cookbook printing in Newton, MA author and publisher bound galley services country press short run prints, MA stock paper want to self publish a book small presses Printing in short runs independent publishing companies The Country Press, Inc Short Run Printing in Atlanta, GA traditional or self publishing, Boston self publishing authors Kodak EX150 short run printing, MA how many books should you print cookbook layouts self publishing e-books, MA Self-publishing print on demand self-publishing editors advantages of short run printing, MA self publish The County Press, Inc. - MA Country Press, Inc soft cover school books town municipality report printing rosters warrants advanced copy books print-on-demand how many books to print, MA independent presses book printer, MA self publishing glossary of terms publishing companies, MA short run printers publishing companies that offer self publishing services short run printing, Newton, MA self publishing books benefits of short run printing, MA small publishing houses self published books Country Press Printing publishing services self-publishing in Boston, MA benefits of short run book printing promoting self published books press how to self publish Kodak EX150 digital production system publishers, MA certified Ecologo Kodak digital printer manuals Happy New Year Short run printing in Newton, MA Digital book printing in Newton, MA ARC printing print on demand book printing, Newton, MA print books on demand in Boston, MA ARCs printing publishing services in MA for universities self publishers government publishing houses Perfect bound book printing in Boston, MA self publishing services for authors Country Press Inc publishing deadlines authors, MA self-publshing on-demand printing independent publishing self-publishing, MA self publishing, Boston universities short run book printing, Boston book promotion short run book publishing advance copies of books, MA books for book fair, MA short run book publisher, MA and publishing books print on demand in Boston, MA advanced copy book printing book binding self short run short-run publishing the country press boston ma short run book printing services print on demand books, MA short run books printing on demand (POD) self-publising books publishing self-publishing books publishing companies that offer self publishing high-quality manual printing Country Press Printing, Inc. promoting your book, MA printing on-demand galleys print on demand books perfect bound books printer smaller book printing companies self-publshed authors print books on demand in Newton, MA digital short run printing digital printing in Boston, MA American Library Association Annual Conference short run book printers, MA Bound galleys in Newton, MA Short-run book printers in Boston, MA short runs, MA short run printing self-publishing services 50 Shades of Grey self-publishing a book printed manuals digital printing for books book publishing in Boston short run book printers, Boston self publishing glossary self publishing mistakes book galleys short run book printer, MA advance book copies, MA ARCs digital publishing, MA soft cover textbooks print books on demand, MA perfect bound books advanced reading copies digital book printing perfect bound book gift of business digital printing for cookbooks bound galleys, MA Printing and binding in Boston, MA self published book promoting, MA vanity publishing, Boston short run book publishers Digital-printing print on demand services, MA advantages of short run book printing, MA commercial printing why short run book printing, MA Digital book printing in Boston, MA book printers difference between self publishing and traditional publishing Biogas book printing for self-publishers self published authors, MA large publishing firms printing ARCs book printing options self publishers, MA paper self-published author self publishing services for self publishing authors self publishing self publishers self publishing service, MA Pre-publication book printing in Boston, MA Short-run book printing in Boston, MA print small quantity of books MA cookbook printing in Boston, MA Country Press Printing Inc self-publishing for business Digital printing Digital book printing in Boston, MA Digital book printing book publishing advantages of self-publising books advantages of self publishing printing, MA self-publishing digital book printing book printing on demand self publish, MA book self publishing on-demand book printing bound galleys self-publishing manual printing printing finishing short run publishing digital printers short run book publishing, MA self-publishers, MA bound galley printing Self-publishers in Boston, MA Cookbook printing short run books, MA digital book printing, MA marketing self published books, MA self-publishing for businesses advantages of short run book printing indie publishing digital printing, MA recycled paper self publish short run printing services The Country Press full service self publishing self publishing acronyms publishing services for authors bound galley books short run printing services, MA advance copy books, MA The Country Press, Inc. Country Press, Inc Digital book printing in Newton, MA printing Advanced reader copies printing bound galleys printing hard copies of school books cookbooks full service publishing short run book printers conventional commercial printing Self Publishing statistics short run printing, Boston self-publising non-fiction books short run book printing POD, Newton, MA short run printing applications benefits of short run printing

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.