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DIGITAL PRINTING: The Most Flexible Publication Strategy

Joseph Coupal - Tuesday, March 31, 2020
Country Press Printing in Boston, MA

Not all authors know their printing options until such time as their work is ready to go to print. Ultimately most of them will turn to print-on-demand services when it is time to take their work public. Traditionally, publishers manage to find the golden niches to boost their sales and income and in order to keep older titles in print without being forced to print and store piles of physical books. For this reason, self-published writers use print-on-demand or digital printing technology as a flexible distribution strategy that will allow them to make their work available in markets around the world without making a major advanced investment or dealing with the logistics of shipping, distribution and storage.

Most writers upload their work and sell it in various forms online at which point the readers will download as desired and print orders are achieved using digital printing technology only after a sale is made. Digital printing will commence the production directly from a digital file generally a PDF. During printing, prices vary greatly depending on word count, paper size, paper type, binding, and a host of other factors. The print-on-demand provider will take care of packaging and postage. In this respect, writers receive a percentage of each sale that will vary depending on the company they are dealing with.

Today, the difference between offset and digital is basically just the quantity. Whenever you are thinking about how to do a job, the main thing to consider is print run. For many self-published writers, print-on-demand or digital printing technology works efficiently because their product is simple from moderate page count, black-and-white text, regular paper size and the kind of thing a reader is more likely to download in any case. Taking into account the ease of print-on-demand distribution, it is for this reason why a large number of self-published titles begin their lifework on a print-on-demand platform or digital printing technology.

For more tips on digital printing, contact Country Press Printing.


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Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

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