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More Entrepreneurs are Publishing Their Own Books

Joseph Coupal - Wednesday, October 24, 2012

Today, more entrepreneurs are turning to self-publishing to promote their companies. Writing and publishing a book may sound daunting, but it's easier than ever with more self-publishing platforms available today. Self-published books can be e-books or you can also create printed versions.
Here are five steps to help you get started:

1. Decide on an engaging topic. Not sure what to write about? Stay away from recapping your company blog posts or simply publishing marketing material. You want to demonstrate your expertise in a distinctive, engaging way. Both print and e-books can be as short as 100 pages or as long as 300.

2. Know the basics. Do your homework on the rules of publishing before starting out. For example, owning the International Standard Book Number, which can be purchased at for $125, can help you retain publishing rights in the future to more easily create updated editions of your book and allow you to switch publishing platforms.

3. Plan your budget. A big expense will be publication costs, which run about $5 to $20 per printed book. Choosing a publishing company that offers short run book printing, which lets you order books as needed rather than paying for a bulk order. Otherwise, you could end up ordering too many copies and getting stuck with leftovers.

4. Develop a marketing strategy. Even if you didn't set out to write a bestseller, you should figure out a marketing strategy for the book before it's published. Will you promote it via Twitter or Facebook? Or will it simply be mailed to potential clients? You also can use your company website to promote the book by creating a separate tab on your home page or a special blog. If you plan to market your book to a larger audience than your target customers, compare royalty fees from various publishing sites to see where you'd make the most money.

5. Pick a publisher. There are a number of advantages for self publishers who work with a commercial publishing company because of the shipping, support services and turnaround time they can offer. The printer should be able to help and support the self publisher through the printing and the proofing of their book.

For information on short run books and self publishing, contact The Country Press.

Entrepreneur Magazine

Can You Make Money Self Publishing?

Joseph Coupal - Tuesday, July 17, 2012

Finishing your novel is just the first hurdle. Finding an agent or publisher willing to read your work and have it published is an even bigger challenge.

But do you even need a publisher? Here are a few comments about self publishing which is becoming an increasingly popular option.

Who's making money?

Probably the most successful of the self publishers to date is Amanda Hocking.

She wrote 17 novels around her day job but they were all rejected by publishers. So, in spring 2010 she began to self-publish them as ebooks. Less than a year later she'd sold well over a million copies and earned around $2 million.

EL James, author of Fifty Shades of Grey, took a slightly different self-publishing route. She paid for hardcopies of her work to be printed through a small Australian press. Yet now her trilogy has sold more than ten million copies worldwide.

These two self-publishers have turned their rejected novels into life-changing sums of money. But since their success, both have chosen to write through established publishing houses.

That suggests that the big money is still made by having the support of an editor, publicist and major book retailers, all of which are only really achievable with a publishing house.

How much does self-publishing really earn?

Of course, these are the biggest successes and suggest that everyone could do the same.

The writers' hub surveyed over 1,000 self-publishing authors and found that the average earnings are around $10,000 a year.

That's not a ton of money. But some things are worth more than cash for many authors.

You should choose to self publish through a proper and reputable publishing company. It helps to have support editing and designing your book as well as paying for the hard copies of your book to be printed.

Where do you start?

Okay, so you've written a book and you're ready to publish. What do you do next?

Publishing services for authors are available, and they will even help you design your cover.

Of course, simply making your book available is only the first step. You'll be competing with hundreds of thousands of other authors, so how you promote your work is key. So how do you market your masterpiece?

The most successful self-publishing authors use blogs, Twitter, Facebook and other social platforms to advertise their book.

You can also find plenty of tips on self-publishing sites and in forums, but social media is the best platform, as you can create a buzz around your book.

For help with self publishing or with short run book printing for book signings and promotions, contact The Country Press, Inc.

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Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



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