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Self-Publishing for Small Businesses

Joseph Coupal - Tuesday, October 22, 2013

Nothing is today in publishing today. The self-publising industry is soaring and has grown every year. A few years ago the traditional publishing empire collapsed and authors turned to the new tech tools to create, format, and sell their books. Today there's no stigma to self-publishing a book, as long as it's done professionally. And though authors of novels, memoir, children's books, and how-to books have fully embraced self-publishing, it's been largely neglected by professionals in business, finance, real estate, restaurants, health and fitness, and political pundits who want to spread their ideas. Smart businesses have started to use the capabilities of self-publishing as part of their "content marketing" strategy. That is, offering free ebooks and apps to online customers, and even print books and booklets to customers who come into the store.

Self-Publishing is recommended to anyone or any business who wants to create ebooks and print books or booklets today. All of these options allow you to offer your book for sale or for free. Smart businesses are starting to offer ebooks from their websites to describe their product or their vision to potential customers. Many offer how-to guides, recipes, financial advice, and other freebies as part of a content marketing strategy. Self-publishing isn't just for authors any more. It's a very smart move for any business.

The Country Press has been helping customers like you for more than 42 years! We have helped thousands of first time self-publishers, both authors and businesses, understand the whole process. For more information, contact the Country Press.

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Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

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