Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

How to Get a Bookstore to Stock Your Self-Published Book - Boston

Joseph Coupal - Monday, March 24, 2014

Bookstores everywhere are facing extraordinary pressures. The switch to ebooks is squeezing them, while in many places they are facing massive rises in rents and rates.

Books are rarely their most profitable item. More and more of their selling space is given over to cards and gifts on which they can make a profit. Inevitably, this means less space for books.

On the other hand, independent bookstores often put tremendous time and effort into author events and local literary festivals, promoting and supporting books and authors with genuine passion. Those books they do put on display are those that the staff really believe in – not just ones publishers have paid them to promote.

So before you walk into a bookshop with that newly self-published book, pause for a moment and see yourself through the eyes of the bookseller. You might think you are offering them the next bestseller. What they see is someone bidding for a piece of their scarcest commodity – their space to sell books.

How Bookstores View You and Your Book

The first thing they look at is the appearance of your book. It may be unfair, but research shows that the cover is the prime factor in people’s decision to buy a book. If you are self-publishing, know that if that cover isn’t striking, if the inside is sloppy and cheap-looking, why should the bookseller give it precious shelf space?

The second thing they’ll consider is you. The author. You’re asking for their support, but if you’re an unknown quantity when you walk through that door, why should they care about you?

Your relationship with the local bookshop should begin before you publish. In the intervening time, buy books from them, attend and write about events they run. When the time comes to launch the book, you can pitched it, or participate in events.

Don’t expect to walk into a bookshop as a complete stranger and ask them to stock your book. Be a customer first. If they organize events, attend them. Follow them on Twitter and like them on Facebook. Write about them on your blog or pitch an article about them to your local paper.

Get to know them and let them get to know you. It will pay off. For more information on self-publishing, contact The Country Press.

selfpublishingadvice.org


Recent Posts


Tags

advance copies of books, MA cookbook layouts short run book printers book printing on demand Pre-publication book printing in Boston, MA perfect bound books in Boston, MA printing short runs self publishers, MA commercial short run book printing advantages of self-publising books digital book printing, MA commercial printing company printed galley press Country Press, Inc Digital book printing in Newton, MA magazine binding services American Library Association Annual Conference short run publishing advantages of self publishing Country Press Printing Inc Manual printing services in Boston, MA annual and periodic recurring report printing commercial short run printing e-book self publishing, MA self publishing services for authors digital short run printing, MA Short run book printing in Boston, MA marketing self published books, MA advantaages of self publishing self short run short-run publishing the country press boston ma bound galleys, MA galleys American Library Association Rolland Opaque self-publishing gift of business Short-run book printing in Boston, MA short run printers, Boston stock paper digital printing services Self-publishers in Boston, MA Perfect-bound common mistakes of self publishing small publishing companies print on demand services, MA on demand printing advanced reader copies e-book formatting, MA The Country Press’ digital printing services here in Boston, MA Digital book printing in Newton, MA short run book publishers short run printing, MA print on demand in Boston, MA publishing your cookbook Kodak EX150 Digital Printers digital printing for books digital book publishing perfect bound books advance book copies, MA print small quantity of books MA print and publish books how many books to print, MA creating ebooks printing and reprinting in Boston, MA government printing services printing, MA self publish short run printing services The Country Press self-publishing in Boston, MA books for book fair, MA digital printers digital printing service client review self-publishers, MA print on demand printing hard copies of school books Short Run Printing in Atlanta, GA soft cover school books certified Ecologo Perfect bound books printing in Boston, MA publishing, MA ARC books small presses short run printing book printing Kodak digital printer self-published author publishing services recycled paper print on demand books, MA personalized cookbook short run book printer book printing companies book self publishing perfect binding method full service self publishing printing on demand (POD) manual printing self publishing e-books, MA nnual town or government report printing services in Boston, MA, The Country Press, Inc. printing bound galleys short run digital printing Country Press Inc short run book printer, MA printing finishing benefits of short run book printing, MA short run books on-demand printing Country Press Printing print-on-demand publishing companies that offer self publishing short run printing applications publishing services for authors printing soft cover school books advanced reading copies long run books perfect bound books printer why short run book printing, MA on-demand book printing bound manuscripts how many books should i print The Country Press Inc short run printing self-publishing services the country press recycling programs small publishing houses short run book printers, Boston cookbook printing in Newton, MA printing Advanced reader copies digital print on demand short run book printing, Boston how many books should you print Self-publishing print on demand self publishing self publishers The Country Press Inc. Printing in short runs high-quality manual printing advantages of short run printing, MA short-run book publishing town municipality report printing rosters warrants benefits of short run printing Soft cover perfect bound books self publishing, MA digital short run book printing Digital printing Digital book printing in Boston, MA Digital book printing short run printing, Newton, MA vanity publishing, Boston book printers, MA Country Press Printing Inc. benefits of short run book printing advanced copy books self publishing books self-publishing editors short run book publishing, MA advanced copy book printing digital short run printing manuals promoting self published books bound galleys in Boston, MA Book printing and binding publishing companies that offer self publishing services self-publishing books independent publishing traditional or self publishing, Boston advance copy books, MA galley books Short-run book printers in Boston, MA bound book galleys self published books, MA publishers conventional commercial printing book promotion small publishing companies, MA book printing, MA POD book printing book printers advantages of print on demand, MA advanced copies high quality bindings print on demand (POD) short run printing services, MA printing needs Short run printing in Newton, MA cookbooks author and publisher bound galley services country press short run prints, MA short run printing for books, MA reduces greenhouse gas emissions short run book printers, MA Self-publishing in Newton, MA short run printers full-service publishing in Boston, MA Bound galleys in Newton, MA universities Self-publishing services in Boston, MA Cookbook printing and binding short run books, MA bound galley printing cookbook printing in Boston, MA independent publishing companies reprinting school books full service publishing short run book publishing publisher how to promote your book printing services short run book printers, Newton, MA digital printing in Newton, MA bound galley books self publishing service, MA self-publishing steps print on demand books annual town report quote for book printing high quality book galleys customized cookbook printing large publishing firms print on demand book printing, Newton, MA book printing options self publishing, Boston Short run printing in Boston, MA Short-Run book Printing digital printer digital printing in Boston, MA short run production indie publishing short run printing, Boston The Country Press, Inc. self publishing glossary Happy Thanksgiving 50 Shades of Grey publishing deadlines Printing on demand short run printers, MA perfect bound book Manual printing services traditional publishers self publish free holiday gift self-publshed authors original graphic designs digital printing print books on demand in Newton, MA publishing company, MA digital printing for cookbooks Country Press, Inc digital printing, MA choosing self publishing, Boston self publishing services for self publishing authors ARCs printing Country Press printing services here in Boston, MA self-publishing for business self-publishers university publishing services Country Press’ digital printing services Country Press, Inc. small publishing company Perfect bound book printing in Boston, MA commercial printing Country Press printing services bound galleys with high-resolution prints The Country Press, Inc advanced reading copies, MA short run book publisher, MA short run book printing, MA short run printing services benefits of short run printing, MA self publishing authors annual town reports editors for self-publishing town report Perfect binding self-publising non-fiction books soft cover textbooks self-publishing a book ARCs The Country Press digital printing services sustainable and local enegery Bound Galley made in Boston, MA print-on-demand (POD) short-run and on-demand printing self published book promoting, MA book printer, MA Self-publishers book printing Chorine free digital printing for manuals short-run book printing service book binding short runs want to self publish a book digital print on demand services digital publishing, MA short-run printing Biogas perfect bound books with soft covers Print-on-demand services in News Port, VA publishing difference between self publishing and traditional publishing professional quality printed books Kodak EX150 digital production system print on demand in Newton, MA Country Press Printing, Inc. print on-demand self publishing glossary of terms short run book printing services print on demand, MA The Country Press promoting your book, MA publishing services to individual authors The Country Press’ digital printing services book publishing short run book printing, Newton, MA short run book publishers, MA ARC printing short run book printing POD, Newton, MA printing on-demand Kodak EX150 Digital book printers in Boston, MA perfect bound book printing facebook like Printing and binding in Boston, MA printed manual digital book printing self publish, MA printing ARCs book publishing in Boston book printing for self-publishers Digital-printing self publishing mistakes Cookbook printing Kodak EX150 digital printing system Bound Galley self published books smaller book printing companies smaller publishing houses book galleys short run printing self-publishing services printed manuals self-publishing digital book printing self-publshing Short-run book printers publishing companies, MA publishers, MA advantages of short run book printing, MA print books on demand, MA self publisher self-publishing for businesses Kodak EX150 digital printer The County Press, Inc. - MA School books publishing services in MA for universities self publishers government publishing houses short runs, MA The Country Press print on demand in Newton, MA print books on demand in Boston, MA publishing companies how to self publish bound galleys authors, MA self published authors, MA Self Publishing statistics Country Press Inc. self publishing acronyms Digital book printing in Boston, MA books for book signing, MA The Country Press’ cookbook printing service in Boston, MA and publishing books independent presses self-publising books Happy New Year paper advantages of short run book printing self-publishing, MA

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.