Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

How to Get a Bookstore to Stock Your Self-Published Book - Boston

Joseph Coupal - Monday, March 24, 2014

Bookstores everywhere are facing extraordinary pressures. The switch to ebooks is squeezing them, while in many places they are facing massive rises in rents and rates.

Books are rarely their most profitable item. More and more of their selling space is given over to cards and gifts on which they can make a profit. Inevitably, this means less space for books.

On the other hand, independent bookstores often put tremendous time and effort into author events and local literary festivals, promoting and supporting books and authors with genuine passion. Those books they do put on display are those that the staff really believe in – not just ones publishers have paid them to promote.

So before you walk into a bookshop with that newly self-published book, pause for a moment and see yourself through the eyes of the bookseller. You might think you are offering them the next bestseller. What they see is someone bidding for a piece of their scarcest commodity – their space to sell books.

How Bookstores View You and Your Book

The first thing they look at is the appearance of your book. It may be unfair, but research shows that the cover is the prime factor in people’s decision to buy a book. If you are self-publishing, know that if that cover isn’t striking, if the inside is sloppy and cheap-looking, why should the bookseller give it precious shelf space?

The second thing they’ll consider is you. The author. You’re asking for their support, but if you’re an unknown quantity when you walk through that door, why should they care about you?

Your relationship with the local bookshop should begin before you publish. In the intervening time, buy books from them, attend and write about events they run. When the time comes to launch the book, you can pitched it, or participate in events.

Don’t expect to walk into a bookshop as a complete stranger and ask them to stock your book. Be a customer first. If they organize events, attend them. Follow them on Twitter and like them on Facebook. Write about them on your blog or pitch an article about them to your local paper.

Get to know them and let them get to know you. It will pay off. For more information on self-publishing, contact The Country Press.

selfpublishingadvice.org


Recent Posts


Tags

Kodak EX150 Digital Printers self publishing books print on demand in Newton, MA digital printing process print-on-demand (POD) how to promote your book on-demand book printing self-publshing short run book printers print books on demand in Boston, MA Self-publishing in Newton, MA traditional publishers long run books paper choosing self publishing, Boston promoting self published books advance copy books, MA digital printing for cookbooks POD, Newton, MA advantages of short run book printing, MA The Country Press’ digital printing services how many books should i print publishers Printing on demand advantages of self publishing POD book printing publishing services to individual authors short run book printers, MA Country Press perfect bound book Short run printing in Newton, MA personalized cookbook short run book printing, MA short run book printing Biogas short run book printing services large publishing firms small publishing houses printed manual universities Printing in short runs digital short run printing book printer, MA short run book printers, Newton, MA advanced copy books promoting your book, MA self publishing authors publishing services for authors Self Publishing statistics Cookbook printing and binding certified Ecologo Chorine free printing, MA book printing for self-publishers publishing services in MA for universities self publishers government publishing houses Cookbook printing Kodak EX150 digital production system Book printing and binding digital book printing small publishing companies, MA client review short-run printing self-publishing commercial short run printing self publishers self publishing Manual printing services in Boston, MA printing short runs printing services advantages of print on demand, MA book printing Bound Galley Short-Run book Printing printing bound galleys self published book promoting, MA printed galley digital printing equipment high-quality manual printing creating ebooks Country Press Printing want to self publish a book publishing company, MA publishing services smaller publishing houses short run production perfect bound books printer digital printing in Boston, MA self-publishing editors publishing deadlines full service self publishing how many books to print, MA ARCs printing needs digital book printing, MA self publishing services for authors sustainable and local enegery printing services here in Boston, MA Country Press, Inc Country Press, Inc Digital book printing in Newton, MA small publishing companies self publishing, MA advantages of self-publising books Bound galleys in Newton, MA self-publishers digital printing press common mistakes of self publishing books for book signing, MA short run printing services, MA publishing companies that offer self publishing bound galleys how many books should you print ARCs printing benefits of short run book printing on demand printing advanced reading copies, MA print and publish books book self publishing short run printing short run printers, Boston soft cover textbooks perfect bound books with soft covers self published authors, MA perfect binding method print on demand, MA digital short run book printing soft cover school books self publishing e-books, MA small presses Short run printing in Boston, MA advantages of short run book printing printing on demand (POD) digital printing in Newton, MA short run printing for books, MA short run book printers, Boston on-demand printing Country Press Printing Inc self published books short-run book printing service The Country Press, Inc printing ARCs publishers, MA Perfect bound books printing in Boston, MA self-publishing books School books Self-publishers in Boston, MA printing finishing print small quantity of books MA short run book publishers, MA self-publishing for business gift of business Digital book printers in Boston, MA Rolland Opaque Country Press, Inc. independent presses bound galley printing Perfect bound book printing in Boston, MA The Country Press Inc. print on demand books digital print on demand services short run book publishing, MA book publishing publishing companies that offer self publishing services cookbook printing in Boston, MA process of digital printing Short-run book printers traditional or self publishing, Boston short run books advanced reader copies digital printing presses original graphic designs publishing self publishing, Boston Happy Thanksgiving short run books, MA conventional commercial printing book printers, MA authors, MA bound manuscripts Short-run book printing in Boston, MA short run book publishing short run digital printing cookbook layouts short run book printer high quality bindings recycled paper book printing options Short run book printing in Boston, MA The Country Press print on demand in Newton, MA self-publising books print on demand in Boston, MA self publishing services for self publishing authors The Country Press digital printing services American Library Association self publish, MA press print on demand book printing, Newton, MA nnual town or government report printing services in Boston, MA, The Country Press, Inc. publisher The Country Press short run book publisher, MA short run book printing, Boston digital printing services here in Boston digital printers in Boston, MA self publish short run printing services The Country Press digital book publishing small publishing company benefits of short run printing, MA commercial printing professional quality printed books self-published author The Country Press’ cookbook printing service in Boston, MA Self-publishers book printing books for book fair, MA vanity publishing, Boston print on demand books, MA printing on-demand quote for book printing short run prints, MA digital printing, MA The Country Press' digital printing service short run printers commercial printing company digital presses printing soft cover school books galley books printing Advanced reader copies digital printers magazine binding services short-run and on-demand printing advantages of short run printing, MA advanced reading copies short run printing services perfect bound book printing annual town reports self-publshed authors independent publishing bound galleys with high-resolution prints short run printing, MA free holiday gift Country Press printing services The County Press, Inc. - MA digital printed short run printing, Newton, MA stock paper Country Press’ digital printing services short-run book publishing self-publishing digital book printing indie publishing Kodak EX150 and publishing books town municipality report printing rosters warrants publishing, MA short run printing self-publishing services the country press facebook like full service publishing 50 Shades of Grey Soft cover perfect bound books book printing, MA book printing on demand digital printing self published books, MA print books on demand in Newton, MA Country Press Printing Inc. ARC books reprinting school books printing and reprinting in Boston, MA print on demand printing hard copies of school books advanced copy book printing digital publishing, MA digital printing services book promotion short run book printer, MA short runs editors for self-publishing self-publishers, MA Happy New Year cookbook printing in Newton, MA Printing and binding in Boston, MA full-service publishing in Boston, MA printed manuals publishing companies bound galleys, MA university publishing services Country Press Printing, Boston, MA manual printing advance book copies, MA Short Run Printing in Atlanta, GA self publishers, MA Pre-publication book printing in Boston, MA short run printing self-publishing services publishing your cookbook print on demand services, MA book binding short run printers, MA why short run book printing, MA Kodak EX150 digital printer self publishing glossary Digital book printing in Newton, MA self publishing service, MA book printing companies publishing companies, MA digital printing for books Bound Galley made in Boston, MA perfect bound books self publish advance copies of books, MA annual town report independent publishing companies self publishing mistakes The Country Press Inc digital printer customized cookbook printing benefits of short run printing Digital book printing in Boston, MA book printers Perfect binding print on demand (POD) benefits of short run book printing, MA how to self publish self-publising non-fiction books e-book formatting, MA town report annual and periodic recurring report printing self publisher print books on demand, MA difference between self publishing and traditional publishing The Country Press Printing manuals Self-publishing print on demand Self-publishing services in Boston, MA government printing services author and publisher bound galley services country press Manual printing services short run book printing, Newton, MA cookbooks Print-on-demand services in News Port, VA bound galleys in Boston, MA advantaages of self publishing smaller book printing companies short run printing, Boston digital print on demand self-publishing for businesses Digital book production bound book galleys print on-demand advanced copies perfect bound books in Boston, MA self-publishing steps Kodak EX150 digital printing system self-publishing a book Country Press Inc. Country Press Inc recycling programs ARC printing Country Press Printing, Inc. digital short run printing, MA self-publishing in Boston, MA digital printing service marketing self published books, MA bound galley books Digital printing Digital book printing in Boston, MA Digital book printing galleys self-publishing, MA commercial short run book printing short run printing applications digital printing for manuals The Country Press’ digital printing services here in Boston, MA high quality book galleys Kodak digital printer The Country Press, Inc. Short-run book printers in Boston, MA book galleys self publishing acronyms self short run short-run publishing the country press boston ma self publishing glossary of terms book publishing in Boston short runs, MA reduces greenhouse gas emissions Digital-printing short run book publishers print-on-demand short run publishing American Library Association Annual Conference Perfect-bound e-book self publishing, MA

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.