Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

How to Get a Bookstore to Stock Your Self-Published Book - Boston

Joseph Coupal - Monday, March 24, 2014

Bookstores everywhere are facing extraordinary pressures. The switch to ebooks is squeezing them, while in many places they are facing massive rises in rents and rates.

Books are rarely their most profitable item. More and more of their selling space is given over to cards and gifts on which they can make a profit. Inevitably, this means less space for books.

On the other hand, independent bookstores often put tremendous time and effort into author events and local literary festivals, promoting and supporting books and authors with genuine passion. Those books they do put on display are those that the staff really believe in – not just ones publishers have paid them to promote.

So before you walk into a bookshop with that newly self-published book, pause for a moment and see yourself through the eyes of the bookseller. You might think you are offering them the next bestseller. What they see is someone bidding for a piece of their scarcest commodity – their space to sell books.

How Bookstores View You and Your Book

The first thing they look at is the appearance of your book. It may be unfair, but research shows that the cover is the prime factor in people’s decision to buy a book. If you are self-publishing, know that if that cover isn’t striking, if the inside is sloppy and cheap-looking, why should the bookseller give it precious shelf space?

The second thing they’ll consider is you. The author. You’re asking for their support, but if you’re an unknown quantity when you walk through that door, why should they care about you?

Your relationship with the local bookshop should begin before you publish. In the intervening time, buy books from them, attend and write about events they run. When the time comes to launch the book, you can pitched it, or participate in events.

Don’t expect to walk into a bookshop as a complete stranger and ask them to stock your book. Be a customer first. If they organize events, attend them. Follow them on Twitter and like them on Facebook. Write about them on your blog or pitch an article about them to your local paper.

Get to know them and let them get to know you. It will pay off. For more information on self-publishing, contact The Country Press.

Recent Posts


Short run printing in Boston, MA book printing options self published books, MA bound galleys with high-resolution prints self publishers, MA short run book printers, Boston Country Press, Inc high quality bindings book publishing in Boston and publishing books Country Press Printing small publishing company self-publshed authors short run printing self-publishing services short-run book publishing publishing company, MA creating ebooks The Country Press, Inc. short-run book printing service how many books to print, MA cookbook printing in Newton, MA Perfect bound book printing in Boston, MA personalized cookbook printing finishing ARCs printing on demand printing self publishing services for self publishing authors self-publishing self publishing e-books, MA Self-publishing print on demand self-publishing in Boston, MA advantages of self-publising books manual printing print-on-demand commercial printing printing on demand (POD) Happy New Year benefits of short run printing Self Publishing statistics digital printers book printing for self-publishers self-publishing steps short run printing services, MA American Library Association Annual Conference Digital printing Digital book printing in Boston, MA Digital book printing Digital book printing in Boston, MA digital printing printing short runs benefits of short run book printing promoting self published books self-publishing, MA self publishing glossary authors, MA university publishing services publisher print on demand in Boston, MA self publishing services for authors advance book copies, MA long run books short run prints, MA self publishing glossary of terms author and publisher bound galley services country press small presses Short Run Printing in Atlanta, GA book printing, MA printing services here in Boston, MA advanced reader copies self-publishers, MA Book printing and binding printed manual self-publising books Self-publishing in Newton, MA independent publishing self publishers printing, MA book printer, MA printing needs ARC printing printing bound galleys self-publishing for business short run printing self-publishing services the country press perfect bound books editors for self-publishing how many books should you print short run printers ARCs soft cover school books Cookbook printing free holiday gift self publish, MA self published books Print-on-demand services in News Port, VA book printing companies Short-Run book Printing print on demand, MA full service publishing The Country Press print on demand in Newton, MA advantages of short run book printing, MA short run book publishing short runs Short run book printing in Boston, MA digital printing in Newton, MA Printing in short runs annual town report advantages of short run book printing short run printing applications short run book publishers, MA Self-publishers in Boston, MA short run book printing, Boston short run books, MA publishing companies that offer self publishing short run book printing, MA customized cookbook printing advanced copy books self-publishing books Pre-publication book printing in Boston, MA Manual printing services in Boston, MA publishing companies, MA Country Press Printing, Inc. publishing services to individual authors short run printing, Boston short runs, MA facebook like publishers short run printing, Newton, MA Chorine free Perfect binding high quality book galleys government printing services self-publishing digital book printing cookbook printing in Boston, MA short run book printing The Country Press’ digital printing services here in Boston, MA book binding printed manuals self publishing, Boston digital short run book printing short run printing services self published book promoting, MA print on-demand how to promote your book Short-run book printing in Boston, MA digital printing service self-publising non-fiction books American Library Association recycled paper large publishing firms print-on-demand (POD) Digital-printing Country Press Inc Country Press’ digital printing services self-published author POD book printing Country Press Printing Inc. independent presses Biogas traditional publishers commercial short run printing annual town reports short run book publishers self short run short-run publishing the country press boston ma Happy Thanksgiving printing on-demand printing Advanced reader copies print small quantity of books MA annual and periodic recurring report printing professional quality printed books digital printing for cookbooks short run book printing, Newton, MA cookbook layouts 50 Shades of Grey digital short run printing, MA print books on demand in Newton, MA self publishing mistakes bound galleys, MA Kodak EX150 Digital Printers digital printing, MA School books Country Press printing services self published authors, MA galley books Digital book printers in Boston, MA quote for book printing short run book printing services original graphic designs digital publishing, MA The Country Press’ cookbook printing service in Boston, MA bound manuscripts marketing self published books, MA printing soft cover school books self-publishing editors Printing and binding in Boston, MA town report print on demand books, MA gift of business short run book publisher, MA book promotion Kodak EX150 digital printing system book publishing print books on demand, MA short run book printers publishing services in MA for universities self publishers government publishing houses ARC books digital printing for books small publishing companies, MA vanity publishing, Boston short run book printers, Newton, MA Kodak EX150 digital production system publishing companies bound galley printing Bound galleys in Newton, MA stock paper Bound Galley short run books short run book printer, MA high-quality manual printing publishing services for authors client review printing ARCs Rolland Opaque self publish short run printing services The Country Press digital printing in Boston, MA short-run and on-demand printing The Country Press Inc self publishing self-publishing for businesses Short-run book printers Short run printing in Newton, MA press small publishing houses small publishing companies The Country Press digital printing services conventional commercial printing Country Press cookbooks digital print on demand Kodak EX150 digital printer full service self publishing promoting your book, MA printing and reprinting in Boston, MA reduces greenhouse gas emissions publishing companies that offer self publishing services benefits of short run book printing, MA sustainable and local enegery choosing self publishing, Boston Soft cover perfect bound books digital printing for manuals self publish difference between self publishing and traditional publishing manuals on-demand book printing Kodak digital printer on-demand printing print on demand books print on demand services, MA print and publish books self publishing authors The Country Press, Inc self publishing, MA perfect bound book printing bound galleys e-book formatting, MA short run digital printing book printers, MA advanced reading copies, MA reprinting school books want to self publish a book publishing, MA digital book publishing Short-run book printers in Boston, MA common mistakes of self publishing self publishing books bound galley books nnual town or government report printing services in Boston, MA, The Country Press, Inc. smaller publishing houses POD, Newton, MA perfect binding method perfect bound book publishing services why short run book printing, MA bound galleys in Boston, MA self publisher publishing Country Press, Inc. book printers publishers, MA galleys perfect bound books in Boston, MA perfect bound books printer digital print on demand services bound book galleys soft cover textbooks universities smaller book printing companies commercial short run book printing The County Press, Inc. - MA Country Press Inc. short run printing, MA digital printing services short run production short run publishing full-service publishing in Boston, MA how many books should i print print books on demand in Boston, MA print on demand (POD) town municipality report printing rosters warrants advanced copy book printing The Country Press’ digital printing services advanced copies Printing on demand Bound Galley made in Boston, MA book galleys digital printer self-publishing a book print on demand digital short run printing self publishing service, MA Self-publishing services in Boston, MA paper self-publshing traditional or self publishing, Boston books for book signing, MA Kodak EX150 print on demand book printing, Newton, MA advanced reading copies printing services certified Ecologo e-book self publishing, MA Perfect bound books printing in Boston, MA digital book printing print on demand in Newton, MA short run book printers, MA short run printing short-run printing commercial printing company The Country Press short run printing for books, MA Country Press, Inc Digital book printing in Newton, MA short run printers, MA advantaages of self publishing self-publishers book printing recycling programs short run book publishing, MA Self-publishers book printing Manual printing services The Country Press Inc. advance copies of books, MA advantages of short run printing, MA self publishing acronyms short run printers, Boston digital book printing, MA publishing deadlines indie publishing benefits of short run printing, MA advantages of self publishing Digital book printing in Newton, MA independent publishing companies books for book fair, MA advance copy books, MA Country Press Printing Inc advantages of print on demand, MA printing hard copies of school books how to self publish book printing on demand perfect bound books with soft covers short run book printer book self publishing




Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.