Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

How to Get a Bookstore to Stock Your Self-Published Book - Boston

Joseph Coupal - Monday, March 24, 2014

Bookstores everywhere are facing extraordinary pressures. The switch to ebooks is squeezing them, while in many places they are facing massive rises in rents and rates.

Books are rarely their most profitable item. More and more of their selling space is given over to cards and gifts on which they can make a profit. Inevitably, this means less space for books.

On the other hand, independent bookstores often put tremendous time and effort into author events and local literary festivals, promoting and supporting books and authors with genuine passion. Those books they do put on display are those that the staff really believe in – not just ones publishers have paid them to promote.

So before you walk into a bookshop with that newly self-published book, pause for a moment and see yourself through the eyes of the bookseller. You might think you are offering them the next bestseller. What they see is someone bidding for a piece of their scarcest commodity – their space to sell books.

How Bookstores View You and Your Book

The first thing they look at is the appearance of your book. It may be unfair, but research shows that the cover is the prime factor in people’s decision to buy a book. If you are self-publishing, know that if that cover isn’t striking, if the inside is sloppy and cheap-looking, why should the bookseller give it precious shelf space?

The second thing they’ll consider is you. The author. You’re asking for their support, but if you’re an unknown quantity when you walk through that door, why should they care about you?

Your relationship with the local bookshop should begin before you publish. In the intervening time, buy books from them, attend and write about events they run. When the time comes to launch the book, you can pitched it, or participate in events.

Don’t expect to walk into a bookshop as a complete stranger and ask them to stock your book. Be a customer first. If they organize events, attend them. Follow them on Twitter and like them on Facebook. Write about them on your blog or pitch an article about them to your local paper.

Get to know them and let them get to know you. It will pay off. For more information on self-publishing, contact The Country Press.

Recent Posts


The County Press, Inc. - MA Country Press print on demand Short run book printing in Boston, MA Short-run book printers in Boston, MA self-publishers Self-publishing print on demand on-demand printing self publishing cookbook printing in Boston, MA how many books should i print facebook like manuals process of digital printing short-run book printing service short-run and on-demand printing Biogas recycled paper perfect bound books Perfect-bound book publishing in Boston annual town report bound galleys, MA commercial short run book printing bound galleys short run book publishers short run printers short run book printers cookbook layouts publishing print on demand in Newton, MA short run book printing, Newton, MA self publish printed manuals digital printing in Boston, MA self published books Self-publishers in Boston, MA digital short run printing, MA Self-publishing in Newton, MA Country Press, Inc Digital book printing in Newton, MA print-on-demand short run book printers, MA self-publishing books publishing companies that offer self publishing recycling programs printing ARCs bound galleys with high-resolution prints Perfect binding digital printing service digital printing for books high quality bindings short run book publishers, MA short run book printers, Newton, MA book self publishing advanced copy books print on demand, MA print books on demand in Boston, MA publisher reduces greenhouse gas emissions book printing small publishing houses Cookbook printing and binding self publishing services for authors Rolland Opaque Bound Galley made in Boston, MA short run printing applications Short run printing in Newton, MA self-publising non-fiction books short run book publishing Country Press Inc benefits of short run printing, MA stock paper publishing services digital short run book printing free holiday gift short run book printing services Soft cover perfect bound books self-publishing for business short run digital printing printing needs short run printing self-publishing services the country press print on demand (POD) Printing and binding in Boston, MA digital printer self publishing e-books, MA Digital book printing in Newton, MA self publishers, MA press self-publising books short run printers, Boston Country Press’ digital printing services small publishing companies Kodak digital printer print on demand services, MA perfect bound books with soft covers American Library Association Annual Conference manual printing self publishing, Boston government printing services The Country Press’ cookbook printing service in Boston, MA high quality book galleys digital printing equipment Bound galleys in Newton, MA publishing services for authors Short-run book printers on-demand book printing professional quality printed books publishers bound galleys in Boston, MA print on demand in Boston, MA Printing on demand short run book printing, Boston e-book self publishing, MA Bound Galley self-publishers, MA advanced reader copies book promotion self-publishing editors publishers, MA printing, MA benefits of short run book printing digital book printing, MA Chorine free short run books, MA POD book printing small publishing companies, MA printed manual POD, Newton, MA short run printing how to self publish self-publishing self publish short run printing services The Country Press book binding smaller book printing companies want to self publish a book book printing, MA gift of business short run printing, Boston short run printing services, MA publishing companies short run book printing, MA self publish, MA digital printers in Boston, MA printing bound galleys long run books customized cookbook printing books for book fair, MA The Country Press’ digital printing services The Country Press print on demand in Newton, MA ARC printing soft cover school books self short run short-run publishing the country press boston ma advantaages of self publishing Cookbook printing book printing companies Digital printing Digital book printing in Boston, MA Digital book printing self publishing mistakes ARCs printing publishing companies, MA Happy New Year digital printing for cookbooks self-publishing in Boston, MA Manual printing services book publishing book printers, MA benefits of short run printing book printer, MA advanced reading copies, MA how to promote your book cookbooks high-quality manual printing small presses Digital book printers in Boston, MA short-run book publishing digital printing services book galleys cookbook printing in Newton, MA promoting self published books The Country Press, Inc. digital printing, MA self publishing services for self publishing authors The Country Press Inc. print and publish books digital printing for manuals commercial printing publishing company, MA print on demand books, MA smaller publishing houses American Library Association digital printers short-run printing short run printing for books, MA Printing in short runs printing and reprinting in Boston, MA advantages of self-publising books bound manuscripts on demand printing choosing self publishing, Boston digital book publishing advanced copies publishing deadlines Short-Run book Printing digital print on demand services advantages of print on demand, MA publishing, MA promoting your book, MA printing on-demand short run printing, Newton, MA advantages of short run printing, MA Country Press Printing Inc. self publishing, MA short run book publishing, MA bound galley printing self publishing service, MA perfect binding method Kodak EX150 digital production system self publishing glossary of terms original graphic designs perfect bound book short run book printers, Boston print on-demand self-publishing digital book printing personalized cookbook printing Advanced reader copies printing services here in Boston, MA ARC books Kodak EX150 digital printer The Country Press Inc self publishers benefits of short run book printing, MA short run publishing how many books to print, MA book printing for self-publishers reprinting school books The Country Press town report 50 Shades of Grey publishing your cookbook Digital-printing Short-run book printing in Boston, MA e-book formatting, MA traditional publishers self published authors, MA difference between self publishing and traditional publishing self publishing books Perfect bound books printing in Boston, MA galley books self publishing acronyms self published book promoting, MA annual town reports sustainable and local enegery soft cover textbooks Pre-publication book printing in Boston, MA print books on demand, MA paper The Country Press digital printing services print books on demand in Newton, MA printing short runs short run book printer, MA print-on-demand (POD) printing services quote for book printing marketing self published books, MA Print-on-demand services in News Port, VA perfect bound book printing digital publishing, MA Perfect bound book printing in Boston, MA advanced copy book printing Country Press Inc. town municipality report printing rosters warrants Country Press, Inc. authors, MA self published books, MA small publishing company digital print on demand short run prints, MA large publishing firms common mistakes of self publishing printing on demand (POD) advance copy books, MA short run printing self-publishing services ARCs self-publishing a book short run book printing short runs, MA why short run book printing, MA School books short run printing, MA Short run printing in Boston, MA Kodak EX150 Happy Thanksgiving Manual printing services in Boston, MA printing hard copies of school books universities printing finishing Self-publishing services in Boston, MA short run books self-publshed authors Digital book printing in Boston, MA short run book printer self-publshing vanity publishing, Boston magazine binding services print on demand book printing, Newton, MA Short Run Printing in Atlanta, GA advance copies of books, MA university publishing services advantages of self publishing certified Ecologo Kodak EX150 Digital Printers digital book printing self-publishing steps nnual town or government report printing services in Boston, MA, The Country Press, Inc. full service publishing advantages of short run book printing digital printing in Newton, MA bound galley books Country Press, Inc and publishing books perfect bound books in Boston, MA independent publishing creating ebooks digital printing process The Country Press, Inc galleys bound book galleys publishing services in MA for universities self publishers government publishing houses editors for self-publishing self publisher indie publishing Country Press Printing self-published author self publishing authors short run production conventional commercial printing commercial short run printing The Country Press’ digital printing services here in Boston, MA Self Publishing statistics short run book publisher, MA publishing companies that offer self publishing services author and publisher bound galley services country press Self-publishers book printing printed galley self-publishing, MA independent presses printing soft cover school books independent publishing companies self-publishing for businesses print on demand books digital short run printing full-service publishing in Boston, MA publishing services to individual authors client review advance book copies, MA Book printing and binding Country Press printing services Kodak EX150 digital printing system Country Press Printing Inc book printing options how many books should you print commercial printing company book printing on demand traditional or self publishing, Boston short run printers, MA advantages of short run book printing, MA digital printing perfect bound books printer full service self publishing book printers annual and periodic recurring report printing short run printing services books for book signing, MA short runs Country Press Printing, Inc. advanced reading copies print small quantity of books MA self publishing glossary




Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.