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Digital Printing: an Emerging Printing Paradigm

Joseph Coupal - Tuesday, May 13, 2014

Digital printing has allowed manufacturers of high-volume digital presses to improve printing in quality, format, and work flow. Several digital printing solutions are now provided to support both monochrome and color book printing. These solutions continuously provide convenience to publishers and other customers so printing can now be customized or personalized with reduced processing duration.

With the improved quality and quickness brought by digital printing, printing on demand is now possible and even more affordable. It means that, for instance, if the initial stocking order is running low in a bookstore, additional copies can be quickly printed to meet demand. Keeping books in print longer is another benefit in the digital age.

Digital Printing is now preferred since setup and transaction costs are very low; it is more convenient and economical. This professional printing has become a regular part of the printing and publishing processes of many companies. On-going efforts are being made to fully automate both print on demand and print-to-order so that publishers, retailers and other distributors can receive and process orders most efficiently.

It is obvious how digital printing has decreased the cost curve across order quantity and quality. With these advancements, publishers now can order fewer copies and replenish their inventory based on demand. This enables self publishers and other small distributors to take advantage of digital printing as it now involves reduced inventory risks and minimal initial investments, as compared to traditional technologies in printing.

To know more about how to improve inventory management and to optimally address client's demands on printing, visit The Country Press.

Acronyms of Self-Publishing

Joseph Coupal - Tuesday, November 19, 2013

One of the first challenges of self-publishing is learning the jargon. Authors who manage their own marketing, distribution, and printing will soon find that there are far more concepts and acronyms they must learn about than if they were working with a traditional publisher.

For self publishers just trying to make sense of the many acronyms involved in self-publishing, here is a basic list of terms any self-publisher should know:

ASIN (Amazon standard identification number) — The unique 10-character block assigned by Amazon to each product on Books with 10-digit ISBNs have an identical ASIN.

DRM (digital rights management) — Technologies or programs used by sellers of digital content, including e-books or audiobooks, to limit its use or prevent copyright infringement. This includes the number of times a product can be downloaded for a single purchase, the number of devices on which it can be accessed, and whether the content can be duplicated or modified.

EPUB (electronic publication) — An open and free e-book format proposed by the International Digital Publishing Forum that allows for the simple re-flow of content for whichever device the reader is using at the time. Files carry the “.epub” file extension.

FTP (file transfer protocol) — Protocol that allows users to copy files from their local system to a network. Authors can transfer using FTP client software such as Fetch or SmartFTP, or cloud-based programs such as YouSendIt.

HTML 5 (hypertext markup language 5) — The latest revision of the markup language used to create web pages and other information viewed on a web browser. This revision offers new features such as embedding graphics, audio, video, and interactive documents.

ISBN (international standard book number) — The unique identifier barcode given to each book/format combination. It can be either 10 characters or (for books published in 2007 or later) 13 characters. The number is provided by the ISBN agency of each author’s home country.

ONIX (online information exchange) — The international standard for capturing bibliographic information — including title, author, and publication details — for books. Retailers, distributors, wholesalers, and publishers use it to communicate information about titles.

PDF (portable document format) — A file format that allows for documents to be viewed and printed the same way, regardless of the application or device used. It is often used for e-books and for transferring files to be printed to create hard copies.

POD (print on demand) — A printing technology in which physical copies of books are not produced until an order is received. This reduces the need for inventories of books to be kept on hand and a lower overhead cost to self-published authors.

For more information on self-publishing, contact The Country Press.

Publishers Weekly

Promote Books With Short Run Book Printing

Joseph Coupal - Wednesday, January 02, 2013

Self-publishing is a good route to take when you want to control the printing, distribution and sales. Self publishing is faster, getting your book out to the public quicker, especially when you have a ready-made market, like text books, cookbook or children’s stories.  It's harder and harder these days to find traditional royalty publishers willing to take a chance on a first-time author or a book with unknown sales potential.

There are numerous options available for publishing your book, from local printers to full-service publishers. The Country Press will help you design and print the book.

An important factor to keep in mind in self publishing is how you will distribute and sell it. Most likely you will have to sell the book personally to friends and relatives or through fairs and organization. To do this, short run book printing is helpful because you can order a small amount of books at a time. This helps keep your budget in check and helps with storage.

Short run book printing is also great if you want to publish a few copies of your book to give away to friends and book reviewers, which is strongly encouraged.  Be sure to offer a copy to the local library as well.

For more information on short run books and self publishing, contact The Country Press, Inc.

Excerpts -

Thanks Self-Publishers For Trusting and Referring The Country Press

Joseph Coupal - Wednesday, December 26, 2012

We warmly and humbly reflect upon calendar year 2012 with a genuine sense of professional accomplishment and appreciation for both our clients and those of you following our blog. We've covered in depth the subject of the rise of the self-publisher.
This week we take stock of the countless conversations we've had with you regarding our small role in enabling you to achieve your dream to self-publish. 

We also extend our deepest appreciation to all of you for your testimonials and referrals that make The Country Press the recognized leader for both quality and value in both self-publishing and  short-run book publishing services

With great anticipation for helping countless more dreams come true in 2013, we wish you all the warmest of the Holiday season. 

The Year in Self Publishing - 2012

Joseph Coupal - Tuesday, December 18, 2012

One of the themes of 2012 has without a doubt been the rise of self-publishing.

Regardless of how you measure it, self published books have had a huge impact on the publishing world in 2012. We’ve seen multiple deals where a self-published author was picked up by a major publisher after already banking huge ebook sales. And if you look at the top-selling books of 2012 several of them started out as self-published.

Today we saw another first for self-publishing. A self-published work was named to the best-books of the year list of the highly respected and ultra-tough book reviewer for the New York Times, Michiko Kakutani.

Self-publishing was once “vanity publishing,” something that you did if you just couldn’t cut it with a traditional publisher. And it certainly wasn’t big business. All that’s changed. Self Publishing today is big business, in fact in 2012, it was $100 million.

For more information on self publishing, contact The Country Press.


County Press Short-Run Printing Will Have Your Work Ready for Holiday Sales

Joseph Coupal - Tuesday, November 20, 2012

To all the authors out there finishing up their works but stressed that you are out of time to self-publish your books in time for the Holiday sales season, The Country Press simply says "fret not"!  If you plan on a production run of less than 5000 books, then we've got you covered with our "short run book printing" service.  

Let us help take some stress out of your life by helping you plan out your book publishing scheduleWe've been helping self-publishers like you for over 42 years.  Your goals can and WILL be made when you team with a skilled, capable, and dedicated publishing partner like The Country Press!

We are the short run book printing experts. Contact us today.

More Entrepreneurs are Publishing Their Own Books

Joseph Coupal - Wednesday, October 24, 2012

Today, more entrepreneurs are turning to self-publishing to promote their companies. Writing and publishing a book may sound daunting, but it's easier than ever with more self-publishing platforms available today. Self-published books can be e-books or you can also create printed versions.
Here are five steps to help you get started:

1. Decide on an engaging topic. Not sure what to write about? Stay away from recapping your company blog posts or simply publishing marketing material. You want to demonstrate your expertise in a distinctive, engaging way. Both print and e-books can be as short as 100 pages or as long as 300.

2. Know the basics. Do your homework on the rules of publishing before starting out. For example, owning the International Standard Book Number, which can be purchased at for $125, can help you retain publishing rights in the future to more easily create updated editions of your book and allow you to switch publishing platforms.

3. Plan your budget. A big expense will be publication costs, which run about $5 to $20 per printed book. Choosing a publishing company that offers short run book printing, which lets you order books as needed rather than paying for a bulk order. Otherwise, you could end up ordering too many copies and getting stuck with leftovers.

4. Develop a marketing strategy. Even if you didn't set out to write a bestseller, you should figure out a marketing strategy for the book before it's published. Will you promote it via Twitter or Facebook? Or will it simply be mailed to potential clients? You also can use your company website to promote the book by creating a separate tab on your home page or a special blog. If you plan to market your book to a larger audience than your target customers, compare royalty fees from various publishing sites to see where you'd make the most money.

5. Pick a publisher. There are a number of advantages for self publishers who work with a commercial publishing company because of the shipping, support services and turnaround time they can offer. The printer should be able to help and support the self publisher through the printing and the proofing of their book.

For information on short run books and self publishing, contact The Country Press.

Entrepreneur Magazine

Short Run Book Printing When You Need a Small Amount of Books Fast

Joseph Coupal - Wednesday, September 05, 2012

Have a fast approaching deadline, a book promotion tour, or book sale? Short run book printing may be the perfect option for publishing companies and self publishers looking for a small amount of books with fast turnaround.

Authors and self publishers choose short run book publishing when they need anywhere from 11 to 5000 books printed fast. If you need advanced copies, or a smaller amount of books to fulfill order obligations, turn to short run book printers .

Commercial printers make their money on the amount of books they print. Short run book printers are interested in how many books you need to print. Short run book printing is for printing a smaller quantity of books.

Short run book printers can often make the difference between printing and not printing your book.  Want to order less than 11 to 5000 books? Contact The County Press, Inc.

Authors Need Customer Service and Fast Turn Around From The Printing Company

Joseph Coupal - Tuesday, August 14, 2012

At The Country Press customer satisfaction is our focus. You have worked hard on your book, now we need to make printing your masterpiece as easy as possible.  As a small business that has been in business for over 40 years, we embrace the entrepreneurial spirit of our authors and self publishers.

If you need a sample of your book to review prior to the final printing, no problem; most of our samples are shipped within twenty four hours.

And of course you want your book as soon as possible after you submit your final files. At The Country Press the average order ships in less than ten days. We also specialize in short run books for promotion, book tours, and reviews or whatever your needs. If you need to place an order for 1 book or 100 books, we can professionally print those books for you.

Just fill out a “request for Quote” form, we’ll respond in just one business day. Are you still deciding which printer to use? All quotes within the last 45 days will receive an additional 10% discount on the quote that was supplied. This offer will be in effect until August 31, 2012. If you received a quote that was lower than ours, let us know, we will do our best to meet that competitive quote.

For professional printing and customer service, contact us, let us handle your printing.

Short Run Book Printers - When You Need Fewer Professionally Printed Books

Joseph Coupal - Tuesday, August 07, 2012

When you order a small amount of printed books from a professional printing company, you are placing a short run book order. Short run book printing is essential to self publishers so they can promote their book and sell their book.

Publishing companies generally only print 5,000 copies or more at a time in order to make a profit. Therefore, it is important to find a publishing company that specializes in short run books.
For self publishers, or for advance copy books, short run book printing is relied upon to bring books to market. Short run book printing allows for more inventory over print on demand at a price that a self publisher can afford.

For short run book printing contact The Country Press, Inc.

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Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.