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Which Book Publishing Options is Best for You? Newton, MA

Joseph Coupal - Wednesday, February 12, 2014

How do you know if self-publishing or traditional publishing is right for you and your book?

Now there are more opportunities and possibilities to write, share, and publish a story — and interact with an audience. Whether you are after the traditional publishing experience, complete with an agent, editor, and publisher, or want to self-publish a book, it's completely within your grasp. You decide what works best for you and your work.

If seeing your book in print is to fulfill a personal goal you have choose short run book printing or vanity publishing. Short run printing is best for self-publishers and publishers who may have only a small distribution channel because they can order anywhere from 11-5000 books and order more later if the book sells. The short run book printer will already have both the interior and cover materials of the publication. A short run book printer can make the world of difference to a self-publisher or publisher as being able to order a short run can mean the difference between printing and not printing their book.

A vanity publisher publishes any anyone's work provided they have the money to pay for their services. The manufacturer prints and binds a book but does not offer editing, marketing, or promotional assistance. However, the author owns the printed books and retains all profit from sales.

If you're writing a family history, memoir or book of poetry that has a limited audience, and don't want your book stocked at bookstores, using POD book printing is probably to your advantage. They are often nonreturnable, not sold at a discount, and you won't have to store any unsold books.

Printing in bulk via self-publishing may be your best bet if you have a visible platform established to reach your audience, both online and offline, have credibility with your readers in your genre/category and are prepared to dedicate your time to marketing and promoting your work.

Self-publishing requires the author to invest their own money to produce, market, distribute, and warehouse the book. While this can be a huge time commitment, the process can be more cost-effective than other forms of publishing.

Self-publishing is also a good option if you have a time-sensitive manuscript.

On the flip side, here are a few things to consider. If you don't know how to find or reach your readers, don't have an online presence, don't have the time to spend online or dislike social media, want to be in a brick-and-mortar type of bookstore and have a publisher handle the marketing for you, the traditional publishing route may be the best option.

Ultimately it is up to you to decide! For more information on all of your options, contact The Country Press.

lecanadian.com

The Difference Between Self-Publishing and Traditional Publishing? Newton, MA

Joseph Coupal - Wednesday, February 05, 2014

In traditional publishing, the publisher handles the marketing, distribution, and warehousing for your book. This is the traditional method to book publishing because there is no expense to the author—mainstream publishers make a profit from the book's sales.

With self-publishing, depending on which type of publisher or platform you choose, the majority of the work falls on your shoulders and you pay for all expenses. The main advantages of self-publishing are that you control when the book is published, you retain all rights to your book, and you receive 100 percent of the profits.

In both cases, you have the option to choose what format your book will be published in—printed book, e-book, audio book, cd, dvd, and many more. If you pick an e-book, which is essentially a book published in digital form and available on e-Readers and other electronic devices, it can be downloaded instantly, has the ability to be translated into different languages, and can never go out of print. However, the e-book formats and file types develop and change over time, many may need to be converted to a new file or format.

For more information on self-publishing and the different ways of publishing your book, contact The Country Press.

Writers Digest Shop

Self Publishing Became Huge in 2013

Joseph Coupal - Tuesday, January 14, 2014

Call 2013 the year of the self-published book, as hundreds of thousands marched to the drummer of their own words on their own terms — and the business world scrambled to catch up and capitalize on the trend.

2013 was a big year for self-publishers. On the heels of 50 Shades of Grey author, E.L. James, who initially self-published her trilogy, many other self-publishing authors have similar dreams of stardom.

According to the Star, self-publishing titles this year alone are in the hundreds of thousands. Compare that to the 20 to 30,000 books being published by traditional publishers a year. It far outstrips that.

With new technology and the addition of eBooks, self-publishing is becoming more and more popular.

Georgie Binks was feeling pretty excited about her first foray into book self-publishing. Then 500 of her books arrived in 23 boxes. She sold them within two months and thanks to short run book printing, ordered 250 more.

One publishing company says there are at least 250,000 titles from self-published authors on their company's site. A year ago, it would have been a quarter of that.

There have been past success stories of self-publishing, but they were rare. With new technology/software self-publishing has never been easier.

Kindle has even sold more than one million copies each of 14 self-published titles this year.

These times will be known as “the glory days of self-publishing.” There’s no financial barrier to publishing a book anymore.

For information on self-publishing, contact The Country Press.

Excerpts - The Star

Acronyms of Self-Publishing

Joseph Coupal - Tuesday, November 19, 2013

One of the first challenges of self-publishing is learning the jargon. Authors who manage their own marketing, distribution, and printing will soon find that there are far more concepts and acronyms they must learn about than if they were working with a traditional publisher.

For self publishers just trying to make sense of the many acronyms involved in self-publishing, here is a basic list of terms any self-publisher should know:

ASIN (Amazon standard identification number) — The unique 10-character block assigned by Amazon to each product on Amazon.com. Books with 10-digit ISBNs have an identical ASIN.

DRM (digital rights management) — Technologies or programs used by sellers of digital content, including e-books or audiobooks, to limit its use or prevent copyright infringement. This includes the number of times a product can be downloaded for a single purchase, the number of devices on which it can be accessed, and whether the content can be duplicated or modified.

EPUB (electronic publication) — An open and free e-book format proposed by the International Digital Publishing Forum that allows for the simple re-flow of content for whichever device the reader is using at the time. Files carry the “.epub” file extension.

FTP (file transfer protocol) — Protocol that allows users to copy files from their local system to a network. Authors can transfer using FTP client software such as Fetch or SmartFTP, or cloud-based programs such as YouSendIt.

HTML 5 (hypertext markup language 5) — The latest revision of the markup language used to create web pages and other information viewed on a web browser. This revision offers new features such as embedding graphics, audio, video, and interactive documents.

ISBN (international standard book number) — The unique identifier barcode given to each book/format combination. It can be either 10 characters or (for books published in 2007 or later) 13 characters. The number is provided by the ISBN agency of each author’s home country.

ONIX (online information exchange) — The international standard for capturing bibliographic information — including title, author, and publication details — for books. Retailers, distributors, wholesalers, and publishers use it to communicate information about titles.

PDF (portable document format) — A file format that allows for documents to be viewed and printed the same way, regardless of the application or device used. It is often used for e-books and for transferring files to be printed to create hard copies.

POD (print on demand) — A printing technology in which physical copies of books are not produced until an order is received. This reduces the need for inventories of books to be kept on hand and a lower overhead cost to self-published authors.

For more information on self-publishing, contact The Country Press.

Publishers Weekly

Short Run Printing Answers an Important Question – Newton, MA

Joseph Coupal - Thursday, October 31, 2013

"How many books should we print?” This is one question that may not ever get the right answer, no matter how much you try. Authors and publishers have struggled with this question for years, and more often than not, still print too many or too few books. No matter the type book, it is very challenging to estimate how many to print. Enter, short run book printing.

Additionally, with the tightening of the wallets, both for self-publishers and for publishing companies, it is more important than ever to NOT overspend on printing. Short run book printing is the solution for those watching their budget or for those with a limited budget. Why? Because with short run printing you can print only as many books as you need or want, from 11-5000.

Short run book printing is publishing books in limited number. When you need more books, have them printed. Short run printing has become very popular with authors and the publishers and has given self-published authors the ability to print their books.

Here are some advantages of short run printing:

  • Short run printing reduces a loss from printing too many books.
  • Short run printing reduces the overall cost of printing because you can print what you need.
  • Print what you need.
  • Short run printing is faster than traditional offset printing.
  • Short run printing is a 'green printing' because waste is reduced.
  • Short run printing is digital printing so books can be customized if necessary..
  • It encourages authors to self-publish.

For more information on short run printing contact The Country Press.

Authors Choosing to Self-Publish Books More and More

Joseph Coupal - Tuesday, October 15, 2013

If you are an author interested in self-publishing, now is the time. Self-published books are experiencing unprecedented popularity. Books get an ISBN number, which are owned by the publisher. With self-published books, the author owns their own ISBN number. Through these numbers, self-published books are counted.

An analysis of U.S. ISBN data revealed that the number of self-published titles in 2012 jumped to more than 391,000, up 59% over 2011 and 422% over 2007. Ebooks continue to catch up to print, comprising 40% of the ISBNs that were self-published in 2012, up from just 11% in 2007.

The analysis shows the growing prominence of publishing companies that offer publishing services to individual authors. Self-published titles come to market with support from publishing companies that offer self-publishing services. Self-Publishing can be a virtual minefield if you are not careful.

The research on self-publishing includes surveys of authors that provide insight into where the market is going and services required by these writers. Those who intend to self-publish most often plan to bring fiction to market, followed by inspirational works, books for children and biographies. The majority of self-published authors site finding a traditional publisher as an obstacle, and they also feel challenged by marketing. The Country Press will take you through the process step-by-step.

For more information contact the Country Press.

Statistics - econtentmag.com

Advanced Copy Books Help you Market Your Book

Joseph Coupal - Thursday, June 13, 2013

If you are self-publishing your book, selling advanced copies of your book gives you a good idea of how many books to print. With advanced copy books you can sell your book in advance when it is in the last stage of editing with short run printing.

If you want to sell a book that is not in print, and won’t be few 6 months or so, advanced copy books can help.  

You can make sales and collect money by using advanced copy books as your marketing tool. Get the book out there if your book is in the last stage of editing and if you either have a publishing deal or are choosing to self-publish.
 
Every self-published author would love to sell some books, so every self-published author loves presales. Presales can help with the expenses involved in publishing you book, including final printing, marketing, office materials and more.

Authors are often able to sell enough advance copies of their books to start making a profit before trying to stock bookshelves. But best of all, you through advanced copy books, and presales, you will have more of an understanding of how your book is going to sell. Then when it comes to the final printing, you will have a better understanding of how many to order and where you have been the most successful in you marketing efforts.

For more information on advanced copy books, contact The Country Press.

Self Publishing Mistakes

Joseph Coupal - Wednesday, February 27, 2013

While self publishing has increased dramatically over the last few years, there are still some mistakes that self published authors make. Here are the top 10.

1. Writing for the wrong reason. The most common wrong reason to write a book is to make a lot of money. Instead, you should write a book for good reasons: you have something valuable to say, you have a cause you want to further, or you want to meet the intellectual challenge of writing a book.

2. Not hiring a professional copyeditor. Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.

3. Designing your own cover. The cover is one of the most important marketing pieces for your book, so hiring a great graphics designer is money well spent. Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.

4. Not building your marketing platform in advance. Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. You should already have thousands of followers on social media on the day that you ship.

5. Using a program other than Microsoft Word. Admittedly, Word is a beast, and you will need to wrestle it to the ground. There are cheaper and more elegant programs, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers, testers, editors, designers, and resellers that you’ll use downstream.

6. Inadequately testing your ebook. Do not assume that if your ebook looks right on one platform that it will look right on all the others. You can’t even assume that if your book looks good on a Kindle tablet that it will look good on a Kindle app. The only way to truly know is to examine your book on each platform.

7. Selling only an ebook version. The ebook format is growing in adult fiction. If you write for any other genre, you should still produce a paper version.

8. Depending solely on social media and word of mouth. Google+, Twitter, Facebook, Pinterest, and LinkedIn are powerful and inexpensive marketing methods, but old-fashioned PR is still necessary. There is no doubt in my mind that spending $10,000-15,000 on a PR campaign is a good investment.

9. Not tapping the crowd. A crowd is a beautiful thing—there are always people out there who know more than you do and who are willing to help for the intrinsic value of helping. Tap the crowd for feedback at three stages: outline, first draft, and final draft. The crowd has pointed out thousands of mistakes and suggested hundreds of improvements.

10. Having only one plan. There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.

For information in self publishing, contact The Country Press.

Digital Book World

Promote Books With Short Run Book Printing

Joseph Coupal - Wednesday, January 02, 2013

Self-publishing is a good route to take when you want to control the printing, distribution and sales. Self publishing is faster, getting your book out to the public quicker, especially when you have a ready-made market, like text books, cookbook or children’s stories.  It's harder and harder these days to find traditional royalty publishers willing to take a chance on a first-time author or a book with unknown sales potential.

There are numerous options available for publishing your book, from local printers to full-service publishers. The Country Press will help you design and print the book.

An important factor to keep in mind in self publishing is how you will distribute and sell it. Most likely you will have to sell the book personally to friends and relatives or through fairs and organization. To do this, short run book printing is helpful because you can order a small amount of books at a time. This helps keep your budget in check and helps with storage.

Short run book printing is also great if you want to publish a few copies of your book to give away to friends and book reviewers, which is strongly encouraged.  Be sure to offer a copy to the local library as well.

For more information on short run books and self publishing, contact The Country Press, Inc.

Excerpts - Theeagle.com

The Year in Self Publishing - 2012

Joseph Coupal - Tuesday, December 18, 2012

One of the themes of 2012 has without a doubt been the rise of self-publishing.

Regardless of how you measure it, self published books have had a huge impact on the publishing world in 2012. We’ve seen multiple deals where a self-published author was picked up by a major publisher after already banking huge ebook sales. And if you look at the top-selling books of 2012 several of them started out as self-published.

Today we saw another first for self-publishing. A self-published work was named to the best-books of the year list of the highly respected and ultra-tough book reviewer for the New York Times, Michiko Kakutani.

Self-publishing was once “vanity publishing,” something that you did if you just couldn’t cut it with a traditional publisher. And it certainly wasn’t big business. All that’s changed. Self Publishing today is big business, in fact in 2012, it was $100 million.

For more information on self publishing, contact The Country Press.

Forbes


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PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.