Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Self Publishing Mistakes

Joseph Coupal - Wednesday, February 27, 2013

While self publishing has increased dramatically over the last few years, there are still some mistakes that self published authors make. Here are the top 10.

1. Writing for the wrong reason. The most common wrong reason to write a book is to make a lot of money. Instead, you should write a book for good reasons: you have something valuable to say, you have a cause you want to further, or you want to meet the intellectual challenge of writing a book.

2. Not hiring a professional copyeditor. Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.

3. Designing your own cover. The cover is one of the most important marketing pieces for your book, so hiring a great graphics designer is money well spent. Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.

4. Not building your marketing platform in advance. Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. You should already have thousands of followers on social media on the day that you ship.

5. Using a program other than Microsoft Word. Admittedly, Word is a beast, and you will need to wrestle it to the ground. There are cheaper and more elegant programs, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers, testers, editors, designers, and resellers that you’ll use downstream.

6. Inadequately testing your ebook. Do not assume that if your ebook looks right on one platform that it will look right on all the others. You can’t even assume that if your book looks good on a Kindle tablet that it will look good on a Kindle app. The only way to truly know is to examine your book on each platform.

7. Selling only an ebook version. The ebook format is growing in adult fiction. If you write for any other genre, you should still produce a paper version.

8. Depending solely on social media and word of mouth. Google+, Twitter, Facebook, Pinterest, and LinkedIn are powerful and inexpensive marketing methods, but old-fashioned PR is still necessary. There is no doubt in my mind that spending $10,000-15,000 on a PR campaign is a good investment.

9. Not tapping the crowd. A crowd is a beautiful thing—there are always people out there who know more than you do and who are willing to help for the intrinsic value of helping. Tap the crowd for feedback at three stages: outline, first draft, and final draft. The crowd has pointed out thousands of mistakes and suggested hundreds of improvements.

10. Having only one plan. There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.

For information in self publishing, contact The Country Press.

Digital Book World

Recent Posts


author and publisher bound galley services country press book printers, MA books for book fair, MA print-on-demand book promotion Rolland Opaque The Country Press, Inc publishing services for authors short run book publishing, MA printed manual digital printing service printing on demand (POD) how to self publish town municipality report printing rosters warrants book printing, MA Short run book printing in Boston, MA certified Ecologo The County Press, Inc. - MA The Country Press traditional or self publishing, Boston Digital book printing in Newton, MA Kodak EX150 print on demand services, MA publishing services to individual authors printing Advanced reader copies choosing self publishing, Boston advantages of short run printing, MA independent publishing companies Country Press Printing, Inc. advantages of print on demand, MA Kodak EX150 digital printing system Self-publishers in Boston, MA self publishing e-books, MA magazine binding services digital print on demand services self published books short run book printer, MA Short-run book printers bound galleys print on demand book printing, Newton, MA Country Press Inc. book galleys Short run printing in Boston, MA print and publish books printing on-demand self published books, MA perfect bound books advanced copy book printing Bound Galley made in Boston, MA printing ARCs Happy Thanksgiving short-run and on-demand printing paper Digital book printing in Boston, MA ARCs publishing services perfect binding method full service publishing digital printing, MA advantages of short run book printing, MA Cookbook printing print on demand (POD) The Country Press’ digital printing services here in Boston, MA Kodak EX150 digital printer annual and periodic recurring report printing marketing self published books, MA print on demand reduces greenhouse gas emissions Soft cover perfect bound books publishing your cookbook printing services bound galleys with high-resolution prints printing and reprinting in Boston, MA The Country Press Inc perfect bound books in Boston, MA original graphic designs universities Digital-printing digital book printing cookbooks self-publising non-fiction books Digital book printers in Boston, MA on-demand printing Print-on-demand services in News Port, VA short run book publisher, MA Country Press’ digital printing services full service self publishing short run book publishers, MA commercial printing company short run printing, MA Country Press Printing printing services here in Boston, MA Kodak digital printer digital book publishing self publishers short run printers, Boston high-quality manual printing short run printing services, MA Country Press, Inc Digital book printing in Newton, MA independent publishing small presses short run book printers, Newton, MA printing bound galleys ARC books promoting self published books publishing companies bound galley printing indie publishing conventional commercial printing Perfect bound books printing in Boston, MA publishing deadlines on-demand book printing publisher full-service publishing in Boston, MA galley books self-publishing digital book printing printed galley short run production publishing services in MA for universities self publishers government publishing houses printing short runs annual town reports self publish, MA short run book publishers self-published author smaller publishing houses personalized cookbook Country Press Printing Inc American Library Association Annual Conference self published authors, MA book printers perfect bound books printer high quality book galleys short-run printing recycling programs publishing company, MA e-book self publishing, MA printing hard copies of school books advantaages of self publishing print on demand in Newton, MA sustainable and local enegery ARC printing government printing services annual town report publishers Country Press Printing, Boston, MA Country Press printing services POD book printing short run book publishing small publishing houses bound galley books how many books should i print free holiday gift soft cover school books stock paper publishers, MA print small quantity of books MA short run printers, MA advantages of self-publising books The Country Press’ cookbook printing service in Boston, MA process of digital printing self-publishing in Boston, MA Cookbook printing and binding on demand printing American Library Association Printing on demand short run books, MA self-publishers, MA advanced reading copies book publishing customized cookbook printing advanced copy books School books print books on demand, MA book printing short run printing self publishing services for self publishing authors publishing companies that offer self publishing book printer, MA long run books Manual printing services in Boston, MA printing soft cover school books self publish short run printing services The Country Press large publishing firms small publishing companies self published book promoting, MA short-run book publishing Chorine free short-run book printing service digital printing how many books to print, MA Bound Galley benefits of short run book printing, MA short run printing self-publishing services POD, Newton, MA digital printing equipment Printing and binding in Boston, MA bound manuscripts Kodak EX150 digital production system client review short run publishing self-publshed authors publishing companies that offer self publishing services Perfect binding Short-run book printers in Boston, MA traditional publishers e-book formatting, MA facebook like cookbook printing in Newton, MA The Country Press print on demand in Newton, MA self-publishing, MA nnual town or government report printing services in Boston, MA, The Country Press, Inc. commercial short run printing advanced reading copies, MA digital printed advance copy books, MA reprinting school books short run book printing, MA short run printers common mistakes of self publishing Happy New Year professional quality printed books self publishing, MA self-publishing difference between self publishing and traditional publishing Short-run book printing in Boston, MA Country Press Inc digital printing for cookbooks self-publishers benefits of short run printing print on demand books short run book printing, Boston self-publishing a book Kodak EX150 Digital Printers university publishing services press self-publishing books short runs print on-demand bound galleys, MA self publisher advantages of self publishing perfect bound books with soft covers authors, MA publishing self publishers, MA gift of business ARCs printing Self-publishing print on demand short run printing self-publishing services the country press town report small publishing companies, MA self-publishing for business why short run book printing, MA Country Press, Inc printing needs digital printing in Newton, MA Self-publishing in Newton, MA The Country Press’ digital printing services high quality bindings Digital printing Digital book printing in Boston, MA Digital book printing self publishing glossary of terms Book printing and binding book printing companies digital presses promoting your book, MA self short run short-run publishing the country press boston ma print on demand in Boston, MA short runs, MA advance copies of books, MA Short run printing in Newton, MA perfect bound book printing editors for self-publishing self publishing books how to promote your book printed manuals how many books should you print manuals books for book signing, MA The Country Press, Inc. creating ebooks self-publishing editors self publishing services for authors The Country Press' digital printing service print books on demand in Boston, MA vanity publishing, Boston self publishing service, MA Pre-publication book printing in Boston, MA Bound galleys in Newton, MA small publishing company self publishing authors smaller book printing companies The Country Press Inc. short run printing, Boston cookbook layouts print books on demand in Newton, MA manual printing digital printer Self-publishing services in Boston, MA digital short run book printing commercial short run book printing and publishing books self-publshing short run printing applications digital printing for manuals short run book printers, MA 50 Shades of Grey benefits of short run printing, MA advance book copies, MA print on demand, MA short run book printing commercial printing Self-publishers book printing quote for book printing benefits of short run book printing digital printing in Boston, MA Country Press, Inc. cookbook printing in Boston, MA self-publishing for businesses short run printing services short run book printers, Boston book publishing in Boston perfect bound book printing, MA bound galleys in Boston, MA digital printers in Boston, MA self-publishing steps printing finishing Perfect bound book printing in Boston, MA self publishing self publishing glossary advantages of short run book printing Printing in short runs Country Press book printing options self publishing, Boston digital printing process Manual printing services self-publising books short run book printer bound book galleys want to self publish a book recycled paper digital book printing, MA book binding galleys publishing, MA book printing for self-publishers digital publishing, MA short run book printing services Biogas self publishing mistakes book self publishing Perfect-bound short run printing, Newton, MA short run digital printing print on demand books, MA short run books short run book printing, Newton, MA digital printing for books publishing companies, MA independent presses Short-Run book Printing Self Publishing statistics Country Press Printing Inc. self publishing acronyms digital printers digital print on demand advanced copies The Country Press digital printing services print-on-demand (POD) short run prints, MA digital printing services Short Run Printing in Atlanta, GA short run printing for books, MA short run book printers digital short run printing, MA soft cover textbooks advanced reader copies book printing on demand self publish digital short run printing




Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.