Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Self Publishing Mistakes

Joseph Coupal - Wednesday, February 27, 2013

While self publishing has increased dramatically over the last few years, there are still some mistakes that self published authors make. Here are the top 10.

1. Writing for the wrong reason. The most common wrong reason to write a book is to make a lot of money. Instead, you should write a book for good reasons: you have something valuable to say, you have a cause you want to further, or you want to meet the intellectual challenge of writing a book.

2. Not hiring a professional copyeditor. Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.

3. Designing your own cover. The cover is one of the most important marketing pieces for your book, so hiring a great graphics designer is money well spent. Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.

4. Not building your marketing platform in advance. Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. You should already have thousands of followers on social media on the day that you ship.

5. Using a program other than Microsoft Word. Admittedly, Word is a beast, and you will need to wrestle it to the ground. There are cheaper and more elegant programs, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers, testers, editors, designers, and resellers that you’ll use downstream.

6. Inadequately testing your ebook. Do not assume that if your ebook looks right on one platform that it will look right on all the others. You can’t even assume that if your book looks good on a Kindle tablet that it will look good on a Kindle app. The only way to truly know is to examine your book on each platform.

7. Selling only an ebook version. The ebook format is growing in adult fiction. If you write for any other genre, you should still produce a paper version.

8. Depending solely on social media and word of mouth. Google+, Twitter, Facebook, Pinterest, and LinkedIn are powerful and inexpensive marketing methods, but old-fashioned PR is still necessary. There is no doubt in my mind that spending $10,000-15,000 on a PR campaign is a good investment.

9. Not tapping the crowd. A crowd is a beautiful thing—there are always people out there who know more than you do and who are willing to help for the intrinsic value of helping. Tap the crowd for feedback at three stages: outline, first draft, and final draft. The crowd has pointed out thousands of mistakes and suggested hundreds of improvements.

10. Having only one plan. There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.

For information in self publishing, contact The Country Press.

Digital Book World


Recent Posts


Tags

publishing services to individual authors digital short run printing, MA Manual printing services high quality book galleys sustainable and local enegery advanced reading copies, MA print on demand books, MA self publishing services for authors advanced copies digital printing for books personalized cookbook Cookbook printing and binding short run book printing short run printing, Newton, MA American Library Association self publishing mistakes short run book printers Kodak EX150 digital printing system customized cookbook printing self publishing acronyms The Country Press’ cookbook printing service in Boston, MA Print-on-demand services in News Port, VA why short run book printing, MA Biogas book printing for self-publishers self-publishing editors short run printers, MA print on demand in Newton, MA print on demand, MA self-publishing steps cookbook printing in Newton, MA print-on-demand provider large publishing firms digital printed publishing deadlines magazine binding services long run books full service self publishing free holiday gift perfect bound books in Boston, MA high-speed digital printing age benefits of short run book printing The Country Press' digital printing service Country Press, Inc small publishing companies self publishing books book publishing in Boston self published books, MA printing, MA printing soft cover school books facebook like self publishing, MA short run printing, Boston print on demand book printing, Newton, MA short run printing Soft cover perfect bound books traditional or self publishing, Boston vanity publishing, Boston promoting self published books author and publisher bound galley services country press digital printing in Boston, MA Printing and binding in Boston, MA full-service publishing in Boston, MA printed manual digital print on demand services short run book publishing, MA nnual town or government report printing services in Boston, MA, The Country Press, Inc. Perfect-bound annual town report choosing self publishing, Boston cookbooks Printing on demand The Country Press, Inc Book printing and binding bound galleys, MA The Country Press’ digital printing services here in Boston, MA short run printing self-publishing services books for book fair, MA printing on-demand short run printing services, MA POD, Newton, MA printing and reprinting in Boston, MA advantages of short run printing, MA process of digital printing self publishing service, MA print-on-demand (POD) small publishing company ARCs printing Perfect bound book printing in Boston, MA self-publishers, MA publishing services in MA for universities self publishers government publishing houses Self-publishing services in Boston, MA benefits of short run printing annual town reports self publish, MA print and publish books self published book promoting, MA benefits of short run printing, MA advanced reading copies advanced copy books self publishing glossary print books on demand in Boston, MA Digital-printing digital printing press press Self-publishing in Newton, MA creating ebooks printing bound galleys short run book printer, MA quote for book printing e-book formatting, MA self-publishing in Boston, MA digital short run printing self-published author School books short run book printer Digital publication Rolland Opaque recycled paper The Country Press print on demand in Newton, MA perfect bound books with soft covers publishers, MA book binding bound galleys with high-resolution prints short-run and on-demand printing publishing, MA Self Publishing statistics self-publshed authors commercial short run book printing book printers, MA town report commercial short run printing perfect bound books printer Perfect bound books printing in Boston, MA short run book printing, Boston self publishing, Boston commercial printing Country Press book printing on demand conventional commercial printing Printing in short runs Manual printing services in Boston, MA university publishing services high-quality manual printing book printing options self-publishing short run books bound galley printing Kodak EX150 Digital Printers commercial printing company Kodak EX150 digital printing services here in Boston Digital book printers in Boston, MA printing finishing print on demand (POD) Country Press Printing, Inc Digital book printing in Newton, MA digital printing service Chorine free Digital book printing in Boston, MA printing services here in Boston, MA digital printing equipment on-demand book printing short run book printers, Newton, MA Country Press Printing, Inc. advance copy books, MA digital printer self-publishing a book Kodak digital printer self-publishing for businesses manuals book publishing ARCs self-publishers self publish short run printing services The Country Press bound galley books and publishing books gift of business print on-demand short run digital printing short run book publishing self-publishing books publishing your cookbook book printer, MA digital publishing, MA The Country Press Printing recycling programs Country Press, Inc. short run book publishers, MA short run books, MA publishers Short-Run book Printing publishing companies that offer self publishing Short-run book printing in Boston, MA short run book printers, Boston print books on demand, MA galley books self short run short-run publishing the country press boston ma Country Press’ digital printing services digital printing presses self published books Short run printing in Boston, MA printing ARCs on demand printing digital book printing cookbook layouts town municipality report printing rosters warrants publishing services advantages of self publishing digital strategy advantaages of self publishing ARC printing self published authors, MA publishing company, MA perfect bound book printing printing hard copies of school books self-publshing digital print on demand print-on-demand short run publishing digital printing process 50 Shades of Grey self publishing print galleys advanced copy book printing professional-looking cookbook reprinting school books advantages of self-publising books Print on demand providers like us here at The Country Press e-book self publishing, MA publishing companies that offer self publishing services independent presses how to promote your book short run printers perfect bound books printed galley advance book copies, MA how many books to print, MA Happy New Year book printers short-run book publishing recipes in a book igh speed and effective digital printing print on demand services, MA bound manuscripts digital printing, MA Cookbook printing short-run book printing service marketing self published books, MA Bound galleys in Newton, MA digital printing technologies short run production self publish Our Digital printing services self publishing glossary of terms Kodak EX150 digital production system Short-run book printers editors for self-publishing advantages of print on demand, MA advantages of short run book printing, MA book self publishing print books on demand in Newton, MA on-demand printing self-publishing, MA paper book promotion short runs, MA short run book printers, MA print on demand books Country Press Printing Inc short run printing self-publishing services the country press promoting your book, MA Digital book production Short Run Printing in Atlanta, GA soft cover textbooks printing on demand (POD) self publishing services for self publishing authors The Country Press digital printing services full service publishing digital printers print on demand in Boston, MA manual printing short run book printing services The Country Press’ digital printing services galleys Country Press Printing Inc. independent publishing companies book galleys cookbook printing in Boston, MA publishing companies, MA short run printing, MA printing services The Country Press digital printing short run printing applications digital presses short run book publishers smaller publishing houses short-run printing Self-publishers in Boston, MA Country Press printing services Short run printing in Newton, MA universities book printing, MA indie publishing short run printers, Boston self-publishing digital book printing digital technology small publishing houses American Library Association Annual Conference Bound Galley high quality bindings common mistakes of self publishing Country Press Inc digital printing technology short run printing for books, MA Galley proofs self-publising books short run printing services self publishing authors independent publishing book printing advanced reader copies Digital printing Digital book printing in Boston, MA Digital book printing books for book signing, MA Country Press, Inc Digital book printing in Newton, MA book printing companies Perfect binding how many books should you print The Country Press Inc. publishing companies original graphic designs client review The Country Press Inc print small quantity of books MA digital printing for manuals printing Advanced reader copies certified Ecologo self publisher Self-publishing print on demand publishing services for authors stock paper The County Press, Inc. - MA printing short runs government printing services bound book galleys digitally printed books perfect bound book binding reduces greenhouse gas emissions perfect bound book Short-run book printers in Boston, MA small publishing companies, MA digital book publishing Happy Thanksgiving Kodak EX150 digital printer electronic galley proof self publishers smaller book printing companies self-publishing for business soft cover school books digital short run book printing short run prints, MA professional quality printed books how to self publish annual and periodic recurring report printing printing needs traditional publishers publisher printed manuals authors, MA Country Press Printing, Boston, MA Galley proof digital printing in Newton, MA short run book publisher, MA publishing self publishing e-books, MA digital printers in Boston, MA Self-publishers book printing advance copies of books, MA advantages of short run book printing digital printing for cookbooks Pre-publication book printing in Boston, MA Bound Galley made in Boston, MA Country Press Printing short run book printing, MA ARC books POD book printing print on demand small presses short run book printing, Newton, MA Soft cover books self-publising non-fiction books Country Press Inc. how many books should i print difference between self publishing and traditional publishing self publishers, MA bound galleys The Country Press, Inc. Short run book printing in Boston, MA bound galleys in Boston, MA want to self publish a book digital printing services digital book printing, MA benefits of short run book printing, MA short runs perfect binding method

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.