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Top Digital Printing Advantages To You and Your Business

Joseph Coupal - Saturday, August 31, 2019
Country Press Printing - Digital printing in Boston, MA

The demand for on-demand digital production in today’s business world is exploding. Digital printing serves multi-product production possible in both law and high-volume quantity. It is also much more important than the paper-printed alternative. We are long past the days of Gutenberg but printing has had a more recent revolution. That is the transition from analog to digital processes. And like the advances in printing that Gutenberg brought with his first printing press, this revolution has changed the scene in a dramatic way as well.

Here are some of the top digital printing advantages our customers enjoy every day:

  • Faster response time. There is minimal setup and color is taken care of easily with a built-in color registration system that offers advanced color-match capabilities.
  • Personalized print jobs are possible. Each piece can be tailored to the audience it aims to reach. That was not practical with the old analog printing processes. With analog, each customization had to be a different printing job.
  • More choices in materials. Digital printing is a so-called non-contact sport. That is, the paper, fabric, or even ceramics being printed do not actually come into contact with as much of the printing mechanism. Therefore, materials do not have to be held in place quite so rigorously. Delicate fabrics and extremely thin paper can withstand the process of digital printing, whereas with old analog methods they would not have held up under the harsher handling.
  • More choices when it comes to ink color. One of the digital printing advantages most people forget about is the ability to print using white ink, or any color you can imagine. Now your creativity can really blossom!
  • A world of options when it comes to materials. Since digital is a non-contact form of printing (it does not use plates), designers can get even more creative with a whole new range of options in materials available to them.
  • Faster proof cycle. With digital, proofs are quickly developed and easily shared. That shortens the entire proof cycle for faster turnaround time.
  • Short run printing is possible. In the old days, with analog printing, short run printing were prohibitively expensive. Any job required tons of setup, even if the job was small. But with digital printing, small and medium print runs are cost-effective. This allows the small business owner entry into professional-looking printing for everything from business collateral for trade shows to documents and internal communications.
  • Print only as you need it. Again, in the old days, printing processes were clunkier definitely not lean and agile! For instance, if you have an ongoing need for a certain printed item, your best bet was to have a huge order printed, then store it for future use. With digital, you print only what you need when you need it.
  • Archiving can be paperless. When you want to store your old print jobs, it is simply a matter of finding room on the Cloud. No longer are file cabinets and overflowing storage closets required!

The ease of Internet adoption was fueled by the convenience it afforded users. From email to paying bills to quickly disseminating breaking news, the internet provides consumers with more efficient ways to complete everyday tasks. The same relationship can be applied to marketing. Digital marketing does not replace traditional marketing; rather it is an essential complement that has driven changes in the approach marketers to promote products or brands given the emerging consumer trends. Before delving into these changes, an exploration of what digital marketing is, as well as its strategic place within marketing plans are needed.

We got a lot of passion for digital. It is really such an incredible way to connect with consumers and really have much deeper ongoing relationship with them.

Looking for a reliable digital printing service, contact the Country Press, Inc.


Benefits of Short Run Book Printing

Joseph Coupal - Friday, October 26, 2018
Country Press Short Run Book Printer in Boston, MA

Publishers and authors can run into budgeting problems or time constraints. In fact, many first-time self published authors do not have the extra capital for publishing a large quantity of books. Or maybe self-publishers don’t want to pay for over-the-top book marketing, and want to market their book on their own. Short run book printing can help with a tight budget.


Marketing is essential for reaching readers and getting the book out there. But marketing can be expensive. Authors don’t need 1000’s of books the first time around, which means that bulk book printing isn’t useful. Short run printing can allow authors to maximize their marketing dollars while printing only the amount of books they need.

Less Expensive

Short run book printing allows authors and publishers to print only the amount of books they need anywhere from 11 to 5000! Though the price per book may be higher, up-front expense will be less because a smaller amount of books are printed.

Get books faster

With short run book printing books are always completed faster. Short runs allow authors to get the books they need right away.

Greener choice

Every book not uses is money thrown away. With short run printing only get the books you need and want. Save money by only printing the books you need, when you need them.

For more information on short run book printing, contact The Country Press.

Advanced Reader Copies For Marketing and Pre-Sales

Joseph Coupal - Friday, June 01, 2018
Country Press Self-publishing in Boston, MA

If you are a self-published author, offering advanced copies of your book gives you a good idea of how marketable your book is and how successful it may be. With advanced reader copies you can offer your book in advance when it is in the last stage of editing by making use of short run printing.

If you want to sell a book that is not in print, advanced copy books can help. Use advanced copy books as your marketing tool. Get the book out there during the last stage of editing regardless of if you have a publishing deal or are choosing to self-publish.

Every author, self-published or not, has the same goal: to sell books. Every self-published author loves presales. Presales can help with the expenses involved in publishing the book, including final printing, marketing, office materials, sales materials, travel, and more.

Authors are often able to sell enough advance copies of their books to start making a profit before stocking bookshelves. But, through advanced copy books and presales, authors gain more of an understanding of how the book will sell. When it comes to the final printing, you will have a better understanding of how many to order to print.

For more information on advanced copy books, contact The Country Press.

Short Run Book Publishing Supports Amateur Authors and New Writers

Joseph Coupal - Friday, May 18, 2018
Country Press Short Run Book Publishing in Boston, MA

Recently, there has been an increasing number of amateur authors who are interested in self-publishing their manuscripts in smaller quantities. Short run book publishing has made this possible. Now, self-publishers can release their literary work gradually and according to their budget and according to demand. This means they no longer need to invest a large amount of money to print a large number of copies without the assurance of selling out.

Short run book printers provide leeway for new writers to publish fewer books so they can test whether its going to sell. Amateur writers now have an opportunity to test the waters without overspending with larger publishing companies that only print large quantities. New writers can have their manuscripts turn printed with as few as eleven copies as a minimum run.

Short run printing motivates amateur writers to realize their dream of printing a book and encourage self-publishers to pursue their ambitions. Contact Country Press Printing for cost-effective book printing and publishing services.

Short Run Digital Printing Lets You Create High Quality, Color Copies at A Price You can Afford - Newton, MA

Joseph Coupal - Friday, August 21, 2015

Short run printing in Newton, MA is generally done digitally. Because printing cylinders and custom-made plates are not needed, the set-up time is reduced in short run printing. As a result, you can expect a quicker turnaround time. If you are on a tight deadline, you can get the needed number of copies and next-day delivery is an option.

Short run digital printing is also less expensive. In fact, the more you print, the lower the cost per unit. Digital printing also allows you to forgo the additional set up expenses inherent in offset printing. Short run digital printing also allows you create customized print jobs for less because you can make changes in your design or content easily without additional fees. Inexpensive proofs can also be produced because you can make file adjustments more easily.

Short run printing uses digital presses and state-of-the-art digital printers so you can print copies in full color, quickly and efficiently. With this technology, it is possible to produce small quantities of high-quality, colored copies at a price that you can afford in less time.

To find out more about short run digital printing, contact the Country Press, Inc.

Digital Book Printing Offers Speed and Accuracy for Faster Turnaround and Delivery - Boston, MA

Joseph Coupal - Thursday, December 04, 2014

Digital book printing in Boston, MA has streamlined print production and its associated costs. This type of book printing, in smaller quantities and on shorter schedules, is offered for a more economical price than ever before.

With the use of high-speed digital presses, each page of the digitized files for your book is printed in full-color and in high-quality throughout the entire print run. And because digital book printing does not require the costly and time-consuming set-up of offset printing, the time it takes to print per unit is reduced along with the cost.

The speed and accuracy brought by digital printing have resulted in quicker turnaround and delivery of books and manuscripts. It is more cost-effective and time-efficient to print, bind, and finish reading materials with digital printing. Not only does this make it more convenient to print books, but it is easier, faster and more economical to reprint and replenish inventory. Digital printing does not involve as much capital as traditional printing, this is good news for authors on limited budgets who want to publish their work.

Short run printing and print-on-demand are expected to increase in the coming years because of digital printing. So if you have a project that could benefit from digital printing, contact the Country Press, Inc.

Short Run Printing Allows You to Order and Publish Books with Less Money Tied Up - Boston, MA

Joseph Coupal - Tuesday, September 16, 2014

Short run printing makes it possible to produce and order high quality books in smaller quantities. This is convenient for publishers and self-publishers who want to test the waters at a lower initial cost. Simply increase the print run size when you have verified the book's marketability. Plus, in each reprinting process, updates can be done on your book to produce better copies that fit the market requirements more effectively.

Short run printing in Boston, MA provides publishers with better inventory control because short runs reduce the risk of a dead inventory. In today's digital world, short run printing allows you to include only those books that have proven to sell successfully, therefore you can make room for other books. Short runs are a convenient alternative for publishers who may have only a small distribution channel and a small storage space. You can order as few as a dozen book and order more down the line if the sale is going well.

Short run book printing has greatly improved the efficiency and convenience of ordering and publishing books and any multi-page documents. All copies are printed and bound using high quality materials to make ensure a quality publication. With this printing service, publishers can hold and sell books with less money tied up using less storage space.

If you want to pursue the growing market for short run publishing, contact the The Country Press.

How to Decide which is the Perfect Option for a Printing Project – Lakeville, MA

Joseph Coupal - Wednesday, May 21, 2014

The advent of digital printing has brought technical advancements, providing more options and modifications in conventional commercial printing. But it has also brought a dilemma to people who are in the printing and publishing industry. Understanding the pro's and con's of modern and traditional printing processes helps in deciding what to choose given specific conditions and anticipated results.

Offset printing is known for its high volume commercial printing capacity, where the content to be printed gets ink from ink rollers while the non-printing area remains ink-free. But because of digital printing, all mechanical procedures of conventional printing is eliminated for a faster output, particularly in short run printing. So, which is better?

Knowing what the advantages of these two alternatives for commercial printing can help in judging which is better.

When it comes to faster turnaround, accurate proofing, and customization, there is no doubt that digital printing beats offset printing. It offers more accurate counts with less mistakes and fewer variations. Digital printing also provides variable data printing features where changes can be made even on each piece while the printing process is on-going.

Cost-effectiveness of both options depends on the quantity that needs to be printed. Since unit cost is indirectly proportional to quantity, then short run printing can be more cost-effective with digital printing while larger loads are likely to cost less with offset printing. Many modern offset presses now use computer-to-plate systems so to not be outdated compared to digital printing. Thus, offset printing could still be a better bet for quality and cost-effectiveness for large volume printing jobs.

So before you choose digital printing or offset printing, consider factors such as colors, customization, features, printing media, proofing, and turnaround. For more information on printing and publishing, check out the Country Press.

Short Run Book Printing for Indie Authors - Boston

Joseph Coupal - Tuesday, April 01, 2014

Short run book printing is a great option for the indie author. Short run printing gives the option for book printing for those with little warehousing space and smaller budgets to print their books. It is also a way of making your books truly custom.

In the past this meant that the apartment dweller, or someone with little space, could not get best pricing via volume orders as they had no way to manage the warehousing and fulfillment. That’s all changed as a result of short run book printing.

Short run book printing means that everyone -- not just mainstream authors -- should be able to publish beautifully designed books with first class production values. Short run books allow an author or publishing company to print anywhere from 11-5000 books at a time. This has opened up the world of publishing to everyone who has written and chooses to publish a book.

Short run printing offers self-publishers an option to create and sell beautiful illustrated books.  If you are a self-publisher and are looking for books to fill your distribution channel, The Country Press can fulfill your requirements very effectively. Our perfect bound and saddle stitched books are of the highest quality and can be sent directly to your distribution partners. We electronically save both interior and cover materials so reordering can be just a phone call or email away. For more information, contact us.

Short Run Book Printing to Save Money and Space – Newton, Boston

Joseph Coupal - Friday, March 14, 2014

There are many situations where a publisher or author only wants a limited number of books printed. When only a small amount of books are needed, to fulfill orders, for marketing, to handle back orders or for book signings or other marketing events, short run book printing is the avenue of choice.

Traditional publishing means thousands of copies of books will be printed. With traditional publishing, storage, initial cost and demand all come into play. For smaller budgets, smaller storage areas and for smaller demand, short run printing can meet your book printing needs.

New authors, smaller university courses, and often larger publishing houses cannot often afford to choose traditional publishing leading to thousands of copies of books. A short run book printer can help.

For a traditional publisher, the major cost is the setup cost when the printing plates are prepared. Generally, this is really the only cost associated with traditional printing, so if you have a large amount of books to be printed, the cost per book reduces with offset printing. However, if you need anywhere from 11-5000 books, the choice is short run book printing. While the cost per book is higher, the cost for the order is much less, because you can order fewer books.

Through short run book printing you can order a limited number of printed books. This is the better choice for many people and organizations, including churches, publishers, authors, universities and municipalities.

For more information on short run book printing, contact The Country Press.

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Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.



Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.



Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.



We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.