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The Many Benefits of Short Run Book Printing

Joseph Coupal - Tuesday, May 21, 2013

All publishers and authors occasionally run into budgeting problems or time constraints. Are you a self published author with no extra capital for publishing a large quantity of books. Maybe as a result of the slower economy you cannot afford a lot of money for over-the-top book marketing. Whatever the reason, short run book printing can help with a tight budget.  How?

Marketing your new book
Marketing is essential for reaching readers and getting  your book known. But marketing can be expensive. You don’t need 1000’s of books. Bulk book printing would not be useful. Short run printing can allow you to maximize your marketing dollars while printing only the amount of books  you need, anywhere from 11 to 5000!

Short run printing allows you to print only the amount of books you need. Though the price per book may be higher, your expense will be less because you can print a smaller amount of books..

Get your books faster
With short run book printing you will also get your books faster. Short runs allow you to get the books you need right away.

Greener option
Every book you don’t use is money thrown away. With short run printing you get only the books you need and want. Save money by only printing the books you need, when you need them.

For more information on short run printing, contact The Country Press.

Save Money with Short Run Book Printing

Joseph Coupal - Thursday, August 23, 2012

Become more profitable with short run book printing. If you are throwing money away money printing too many books, by printing too many and paying for storage; then try printing short runs. From 10 books to 10,000 book, you only need to print the quantity you need. Keep your book titles in print or did you want to try out the market with new book titles, you can.

The Country Press is a leading book printer that specializes in short run printing. We have a reputation for quality printing excellent customer service.

Who can benefit from short run book printing? publishers, universities, self publishers, town governments, and small presses.

No matter how many copies of a book you need, we can print it for you. Contact us.  

Publishers and Authors Interviewed About Short Run Books and More

Joseph Coupal - Tuesday, April 24, 2012

At the London Book Fair, PrintWeek asks book production professionals about their evolving print requirements.

Are Publishers and/or  Authors producing shorter run books, more frequently?

Absolutely, yes.  There’s a push for short runs and faster runs. This is where a smaller publishing company come in. Sometimes we only need 20 copies. We would rather have tight stock where we know we can replenish it. Of course, we will plan and aim to sell ‘x’ number of copies based on expectations and the level of promotion for any particular title, but we don’t just print books and hope to sell them.
In the case of paperbacks, we are producing a lot of short run books. For short-runs the numbers we are printing is changing all the time. It was up to 500 last year, it’s 900 now, next year it will probably be 2,500. Reprint quantities are reducing while the amount of orders is increasing. We’ve been doing short-run production for about three years now. Titles that might have been out of print are still in stock. Our print quantities are shorter than the page extents.
Do you require your print suppliers to provide additional services?

There is greater call for our suppliers or publishing companies to help with fulfillment. This might mean making direct deliveries and occasionally we require storage.

Often we need the printer/publisher to  fulfill the order and deliver books to the warehouse, ensuring they don’t go out of stock.

If your publishing company needs help with short run book printing, or additional services, contact The Country Press, Inc.

Excerpts from Print Week

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