Book Printing Blog

RSS Grab the Country Press Inc. RSS Feed

Self Publishing Mistakes

Joseph Coupal - Wednesday, February 27, 2013

While self publishing has increased dramatically over the last few years, there are still some mistakes that self published authors make. Here are the top 10.

1. Writing for the wrong reason. The most common wrong reason to write a book is to make a lot of money. Instead, you should write a book for good reasons: you have something valuable to say, you have a cause you want to further, or you want to meet the intellectual challenge of writing a book.

2. Not hiring a professional copyeditor. Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.

3. Designing your own cover. The cover is one of the most important marketing pieces for your book, so hiring a great graphics designer is money well spent. Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.

4. Not building your marketing platform in advance. Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. You should already have thousands of followers on social media on the day that you ship.

5. Using a program other than Microsoft Word. Admittedly, Word is a beast, and you will need to wrestle it to the ground. There are cheaper and more elegant programs, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers, testers, editors, designers, and resellers that you’ll use downstream.

6. Inadequately testing your ebook. Do not assume that if your ebook looks right on one platform that it will look right on all the others. You can’t even assume that if your book looks good on a Kindle tablet that it will look good on a Kindle app. The only way to truly know is to examine your book on each platform.

7. Selling only an ebook version. The ebook format is growing in adult fiction. If you write for any other genre, you should still produce a paper version.

8. Depending solely on social media and word of mouth. Google+, Twitter, Facebook, Pinterest, and LinkedIn are powerful and inexpensive marketing methods, but old-fashioned PR is still necessary. There is no doubt in my mind that spending $10,000-15,000 on a PR campaign is a good investment.

9. Not tapping the crowd. A crowd is a beautiful thing—there are always people out there who know more than you do and who are willing to help for the intrinsic value of helping. Tap the crowd for feedback at three stages: outline, first draft, and final draft. The crowd has pointed out thousands of mistakes and suggested hundreds of improvements.

10. Having only one plan. There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.

For information in self publishing, contact The Country Press.

Digital Book World


Recent Posts


Tags

galley books manual printing short runs, MA advantaages of self publishing advanced reading copies, MA POD, Newton, MA soft cover textbooks publishing, MA editors for self-publishing short run book printing services short run printing services perfect bound books in Boston, MA self publishing, Boston print on demand books promoting self published books digital print on demand short run book publishers, MA printing services here in Boston, MA Printing in short runs how many books should you print self-publising books Perfect-bound Short Run Printing in Atlanta, GA printing Advanced reader copies short run book publisher, MA bound galleys with high-resolution prints short run book printer Short run printing in Boston, MA traditional or self publishing, Boston self publishers, MA cookbook layouts commercial short run book printing Printing and binding in Boston, MA Country Press Printing, Inc. digital printing in Boston, MA reprinting school books professional quality printed books print on demand, MA self publish, MA certified Ecologo short run book printing, Newton, MA on demand printing Rolland Opaque marketing self published books, MA advantages of self publishing short run book printer, MA publishing companies that offer self publishing services publishing companies that offer self publishing digital book printing, MA short-run printing self publish reduces greenhouse gas emissions Country Press Inc benefits of short run printing manuals traditional publishers Kodak EX150 self published authors, MA advantages of short run book printing digital printing service publishing services Country Press Printing book printing for self-publishers self publishing e-books, MA digital short run printing, MA free holiday gift Self-publishing in Newton, MA advantages of short run book printing, MA printed manual printed manuals short run book printing perfect binding method e-book formatting, MA printing hard copies of school books benefits of short run book printing, MA ARC printing printing on demand (POD) self-publshing perfect bound books Printing on demand self-publishing for businesses on-demand printing short run digital printing advanced copies town report Soft cover perfect bound books publishing deadlines short run book printers why short run book printing, MA digital printing, MA short run book printers, Boston self-publising non-fiction books short-run book printing service cookbook printing in Boston, MA short run printing applications printing bound galleys Kodak EX150 Digital Printers short run publishing book self publishing independent presses self publishing glossary of terms Chorine free The Country Press digital printing services Short-run book printers short run book publishing, MA Cookbook printing self-publishers, MA The Country Press Inc. POD book printing book printing companies School books full service publishing self published books Country Press’ digital printing services digital printing for cookbooks Happy Thanksgiving small publishing company personalized cookbook recycled paper quote for book printing government printing services advantages of self-publising books high quality bindings book binding author and publisher bound galley services country press publishing companies, MA vanity publishing, Boston The Country Press, Inc publisher Bound Galley print on demand (POD) digital printing self publishing conventional commercial printing advanced copy books bound galleys self publishing acronyms creating ebooks publishing services in MA for universities self publishers government publishing houses digital short run book printing digital publishing, MA printing on-demand book printing self publishing mistakes Biogas e-book self publishing, MA stock paper The Country Press’ digital printing services Country Press printing services small presses Digital book printing in Boston, MA 50 Shades of Grey long run books universities Manual printing services Country Press, Inc advantages of short run printing, MA perfect bound book printing self publishing authors American Library Association short run book printing, Boston printing finishing advanced copy book printing Digital-printing advance copies of books, MA short-run and on-demand printing Short-run book printing in Boston, MA self-publishing digital book printing self publisher printing and reprinting in Boston, MA Country Press printing short runs short run book printers, Newton, MA Country Press, Inc Digital book printing in Newton, MA Country Press Printing Inc digital printing for books self-publishers university publishing services annual town report short run printing, MA full service self publishing nnual town or government report printing services in Boston, MA, The Country Press, Inc. Cookbook printing and binding print on demand services, MA printing, MA print small quantity of books MA Self-publishing services in Boston, MA Kodak digital printer on-demand book printing advanced reading copies printing soft cover school books print books on demand, MA self publishing glossary cookbooks commercial printing publishing companies annual town reports print on demand commercial printing company smaller book printing companies original graphic designs recycling programs short run printing, Newton, MA publishers, MA perfect bound books with soft covers advance book copies, MA self-publshed authors Perfect bound books printing in Boston, MA high quality book galleys short run book printers, MA independent publishing companies customized cookbook printing self-publishing for business facebook like promoting your book, MA small publishing houses print-on-demand (POD) short run printers, MA publishing your cookbook commercial short run printing book printers self publishing services for authors Manual printing services in Boston, MA self publishing, MA short run production Happy New Year town municipality report printing rosters warrants Bound Galley made in Boston, MA how many books to print, MA digital printer benefits of short run book printing bound book galleys The County Press, Inc. - MA ARCs printing short run books book publishing book printers, MA book publishing in Boston self published book promoting, MA short run printers printing services perfect bound book publishing company, MA benefits of short run printing, MA Kodak EX150 digital printing system bound galley books bound manuscripts large publishing firms Perfect bound book printing in Boston, MA self-publishing books advantages of print on demand, MA Self-publishers book printing advanced reader copies Pre-publication book printing in Boston, MA printing ARCs bound galley printing Short-Run book Printing American Library Association Annual Conference short run book publishing print on demand book printing, Newton, MA print on demand in Newton, MA difference between self publishing and traditional publishing The Country Press print on demand in Newton, MA book printing, MA publishing services to individual authors advance copy books, MA Perfect binding paper Country Press Printing Inc. book galleys self-publishing in Boston, MA bound galleys, MA Digital book printers in Boston, MA self publishing services for self publishing authors Short run printing in Newton, MA Digital printing Digital book printing in Boston, MA Digital book printing print on demand books, MA short run printing, Boston authors, MA digital print on demand services books for book signing, MA ARCs small publishing companies, MA want to self publish a book common mistakes of self publishing print books on demand in Newton, MA Short-run book printers in Boston, MA Print-on-demand services in News Port, VA digital printers digital printing services short run book printing, MA and publishing books smaller publishing houses The Country Press soft cover school books book promotion self publishing service, MA self short run short-run publishing the country press boston ma Country Press, Inc. Bound galleys in Newton, MA self-publishing press annual and periodic recurring report printing Digital book printing in Newton, MA publishing services for authors short runs self publishers perfect bound books printer how many books should i print cookbook printing in Newton, MA full-service publishing in Boston, MA digital printing for manuals short run printing self-publishing services the country press books for book fair, MA publishers high-quality manual printing self-published author Book printing and binding short run printers, Boston Self-publishing print on demand ARC books short run books, MA how to promote your book Self-publishers in Boston, MA Kodak EX150 digital printer client review book printer, MA printing needs how to self publish Country Press Inc. digital short run printing short run printing The Country Press’ cookbook printing service in Boston, MA self-publishing steps The Country Press, Inc. print books on demand in Boston, MA publishing The Country Press Inc bound galleys in Boston, MA indie publishing short run prints, MA print-on-demand Self Publishing statistics digital book printing short run printing self-publishing services galleys printed galley self publish short run printing services The Country Press small publishing companies digital book publishing self-publishing a book Kodak EX150 digital production system self-publishing, MA The Country Press’ digital printing services here in Boston, MA sustainable and local enegery book printing on demand short run printing for books, MA self-publishing editors independent publishing short run book publishers print on-demand short run printing services, MA choosing self publishing, Boston print and publish books magazine binding services self publishing books print on demand in Boston, MA book printing options gift of business digital printing in Newton, MA Short run book printing in Boston, MA short-run book publishing self published books, MA

Archive

PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.