It's a certainty that the advent of E-books dented the traditional print book market. But years after E-books, physical textbooks of different genres remain as viable as ever. This is quite noticeable in the educational sector. Students and professors still prefer conventional textbooks over e-books despite its affordability and convenient accessibility. Here are few reasons behind this phenomenon:

• Readers are less likely to connect to on-screen texts - A study featured providing a story material to half of its participants on paper, and the other half of the same story on screen. Result shows that readers using iPad find the story less immersive. Hence, they were unable to connect with it on an emotional level. On the other hand, those who read the story on paper shows much absorption of the details and was capable of re-telling the story in chronological order.
• Readers comprehend more information presented in printed books - Several studies show readers retain less information from what they read on-screen. The flashy ads that pops up in e-books cause distraction. Other available apps such as games and videos divert their attention and they end up not finishing what they are currently reading.
• Reading physical textbook can help you sleep - Digital books can suppress melatonin production making it difficult to fall asleep at night.

Due to these facts, the production of printed books continue to strive. If you are publisher and you require short-run book printing service that could produce high-quality printed books for you, contact The Country Press.