Short Run Printing: Offer A Flexible Option of ‘Print As You Sell’

10 Mar 2023

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Country Press Printing - Short Run Printing

For self-publishing authors who are just starting out, short run printing is for you. This is the right move for your first manuscript to be published. The finished book is worth it because the short run printing method allows you to have digital prints with virtually the same quality as offset prints at a very low price. This will remove the risk associated with self-publishing in paying large volumes of books before it is sold.

In short run printing, books are printed when there is an order submitted and it will be used to print small batches of books. These books have an assigned purpose even before it is printed. It is very economical because the unit cost per book goes down with each copy that is printed. It is because the majority of the expense in a print run is held in the initial setup cost. And a self-published author requires some initial copies to incite some interest from the book because it will be unleashed to the world. Therefore, it is just practical to send a few copies of the book around the press and other authors for reviews and blurbs. It is like testing the water wherein you will never know the demand for your book will be. It is for this reason that newbie authors will not embark on a full first-run printing. With the help of the Print-on-demand method you will be printing only the exact number of copies you need to send for review, and you will not end up with piles of books if your work does not sell too well.

Short run printing allows this arrangement to make sure that the book is printed and bound exactly as the newbie author wants it. In addition, with short run book printing it is better for the environment as there is less wastage and you are more likely to receive your finished book quicker as the volumes are lower.

For more tips on Short Run Printing, contact Country Press Printing.



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