Short run book printing is the perfect way for authors and publishing companies to promote their books. Short run books are perfect for self promotion: print from 1-1000 of your newly published books and use them as giveaways, for book signings, and send them to reviewers.

Through the Taleist survey of self-published authors, those authors who want to succeed, however they are published, must be willing to do at least some of their own promotion.

Indeed, the Taleist survey of self-published authors showed that book promotion does work:

“The authors who did best, however, did everything except pay for reviews: They gave away review copies, submitted their books to book review bloggers and the mainstream press, sought popular reviewers on Amazon and asked their readers through email lists etc.”

The way to sell you book is to get reviews; you get reviews when people read your book. This means promoting your book. Short run book printing allows you get it in front of friends and family, book bloggers and reviewers, and even random strangers on the internet.

Whether you do that via social media, or emails, or giveaways, you have to promote your new book. There’s just no way round it.

For information on short run book printing, contact The Country Press.

Excerpts from Forbes