Short run printing is the fastest way to print new books with the quality of an offset printing. They are relatively small batches of printed materials that require to be turned around pretty quickly. Short run printing is faster than offset printing because it uses digital technology and publishing software that no longer requires set up of custom plating.

Self-publishing authors are not sure what impact the new book will have or how the sales of it are going to shake out just yet. Hence, it is a safe bet to start with a short run of copies. This is like testing in hot waters since it is important to first gauge public interest then go from there. Printing new books using short run digital printing is a good option for producing them quickly and accurately. It takes a little time, roughly within 24 hours to complete the requested printed materials. Do not underestimate the results of digital printing because it produces good quality materials. With the digital presses, strikingly detailed and colorful printed books are created conveniently and affordably. Normally in short run printing, the costliest part is the first printing. However subsequent printings cost less. The advantage of short run book printing is the more copies you make of the same document the lesser cost per copy is expected. The reason for this is its significant advantage in making changes in between batches of printing where the proof of these changes will be easily produced for review.

Digital or short run printing is the smartest move for self-publishing authors. Since most authors are just starting out, they do not need many books on hand unless there are pre-orders that have already hit a high mark in the market. The advantage of short-run book printing determines the number of books to order. In any case, even if you miss the mark a bit, it will be easy to correct by ordering more. Indeed, short-run printing is ideal for first-time authors.

For more tips on Short Run Printing, contact The Country Press, Inc.