Self-publishing provides authors from all walks of life a chance to compete in the hyper-competitive publishing world. Self-publishing empowers authors with full control over their work. This approach requires less up-front capital investment as self-publishing empowers the author to print in small quantity.
It's only fitting that authors get to manage their own publishing piece. Besides, they do all the work and thinking from start to finish of the book. In the past, other people take credit of other's published works. Also in former practices, it takes time for an author to get back their investments as they are required to spend a lot of money to outlay expensive printing, publishing and storage fees for large inventory of unsold books.
Fortunately, digital printing is now available to support self-publishers in printing and publishing their own works without the need of other's approval. Now they can examine first the market prior to producing massive quantities. This way they can manage their finances better as there's no need to shell out huge amount of money prior to knowing whether their creation is saleable or not.
Also digital printing's self-publishing benefits offers fast production output. This means self-publishers can release their books to the market on their target schedules.