Book Printing Blog

Acronyms of Self-Publishing

Joseph Coupal - Tuesday, November 19, 2013

One of the first challenges of self-publishing is learning the jargon. Authors who manage their own marketing, distribution, and printing will soon find that there are far more concepts and acronyms they must learn about than if they were working with a traditional publisher.

For self publishers just trying to make sense of the many acronyms involved in self-publishing, here is a basic list of terms any self-publisher should know:

ASIN (Amazon standard identification number) — The unique 10-character block assigned by Amazon to each product on Amazon.com. Books with 10-digit ISBNs have an identical ASIN.

DRM (digital rights management) — Technologies or programs used by sellers of digital content, including e-books or audiobooks, to limit its use or prevent copyright infringement. This includes the number of times a product can be downloaded for a single purchase, the number of devices on which it can be accessed, and whether the content can be duplicated or modified.

EPUB (electronic publication) — An open and free e-book format proposed by the International Digital Publishing Forum that allows for the simple re-flow of content for whichever device the reader is using at the time. Files carry the “.epub” file extension.

FTP (file transfer protocol) — Protocol that allows users to copy files from their local system to a network. Authors can transfer using FTP client software such as Fetch or SmartFTP, or cloud-based programs such as YouSendIt.

HTML 5 (hypertext markup language 5) — The latest revision of the markup language used to create web pages and other information viewed on a web browser. This revision offers new features such as embedding graphics, audio, video, and interactive documents.

ISBN (international standard book number) — The unique identifier barcode given to each book/format combination. It can be either 10 characters or (for books published in 2007 or later) 13 characters. The number is provided by the ISBN agency of each author’s home country.

ONIX (online information exchange) — The international standard for capturing bibliographic information — including title, author, and publication details — for books. Retailers, distributors, wholesalers, and publishers use it to communicate information about titles.

PDF (portable document format) — A file format that allows for documents to be viewed and printed the same way, regardless of the application or device used. It is often used for e-books and for transferring files to be printed to create hard copies.

POD (print on demand) — A printing technology in which physical copies of books are not produced until an order is received. This reduces the need for inventories of books to be kept on hand and a lower overhead cost to self-published authors.

For more information on self-publishing, contact The Country Press.

Publishers Weekly


Short-Run Book Printing is Green Printing

Joseph Coupal - Tuesday, November 12, 2013

One of the main strikes against traditional book printing is that books have traditionally been over-printed. In other words, more copies of a book are typically printed than will ever be purchased by consumers, meaning a lot of paper gets wasted. This model for manufacturing books is wasteful and inefficient.

Responsible book printing companies have started offering short-run book printing services. Rather than forcing publishers to purchase huge orders so they can keep their unit price as low as possible, some printers are offering the ability to print only what’s needed, when it’s needed. With short-run printing, authors and publishers print off books when they are needed, thereby reducing the waste of unused materials. This technique can lead to a huge reduction in the impact book printing has on the environment. Some short run book printers also help authors and the publishing community transfer files into eBook format, giving everyone a chance at publishing an eBook along with their printed work.

For more information on short run printing, contact The Country Press.

Greener Ideal


Short Run Book Printing is Park of Every Books' Lifecycle

Joseph Coupal - Tuesday, November 05, 2013

There have been great advances in short-run digital printing and print-on-demand  technologies over the last decade. The manufacturers of high-volume digital presses have made huge improvements in print quality, formats, speed, and workflow. Short run printing solutions have can support both monochrome and color book printing and have the ability to customize and personalize—all with the speed and quality required by publishers and customers. These developments have changed how publishers assess the life cycle of a book, and they come at a good time. Gone are the days when one large offset print run can cover demand for a book over its entire life.

In the past, digital printing was only used “for extending the life of a title in the long tail, now titles are candidates for digital print at almost every stage. Titles are often set up for digital at the same time as the initial print run, so if a bookstore’s initial stocking order is short, additional copies can be produced quickly to meet demand. Because the content setup and transaction costs for digital book printing are very low, print costs at every stage of a book’s life cycle are economical. And keeping books in print longer is an extra benefit in the digital age: E-book sales are actually driving sales for printed books in the midlist, especially in the nonfiction categories.

Digital printing has matured to become a regular part of the production mix.

In the case of short run printing individual orders might be for 20 or more copies and are typically for inventory replenishment. When a customer orders several titles from a publisher or distributor, but sales forecasts for some of the titles are unavailable, short run book printing can reduce the risks of overstocking. Turnaround times on these orders are typically five to 10 days.

In the final stages of a book’s life cycle, when sales are infrequent and most orders are for single copies, a publisher can place the title on a print-to-order platform. Large libraries of out-of-print and otherwise hard-to-find titles have been aggregated and made available for sale online, creating new opportunities from older titles as well. And the inventories for these titles are entirely virtual, using print-to-order technologies. With the advances in both color toner and ink-jet printing, titles can be produced whose quality is comparable to that of the original editions, which were made using offset printing. In this case, the new printing systems provide a new lifecycle, when before there wasn’t one at all.

A key reason digital printing is now in the manufacturing mix is that current digital printing platforms have greatly flattened the cost curve across order quantities, and publishers that consider the total cost of ownership are rapidly taking advantage of these technologies. A new paradigm is emerging in which, rather than relying on large print runs, publishers order fewer copies of each title and then replenish their inventory more frequently, without increasing their expenses, thereby reducing inventory risks and conserving cash. And because of automated workflows, smaller publishers and distributors can take full advantage of digital printing. With the ability to economically produce very small book runs to address niche markets, customize content, and meet demand at all stages of a title’s lifecycle, publishers have more tools than ever before to address the needs of their customers in the new book-buying paradigms.

For more information on short run book printing or print-on-demand services, contact The Country Press.

Publishers Weekly


Short Run Printing Answers an Important Question – Newton, MA

Joseph Coupal - Thursday, October 31, 2013

"How many books should we print?” This is one question that may not ever get the right answer, no matter how much you try. Authors and publishers have struggled with this question for years, and more often than not, still print too many or too few books. No matter the type book, it is very challenging to estimate how many to print. Enter, short run book printing.

Additionally, with the tightening of the wallets, both for self-publishers and for publishing companies, it is more important than ever to NOT overspend on printing. Short run book printing is the solution for those watching their budget or for those with a limited budget. Why? Because with short run printing you can print only as many books as you need or want, from 11-5000.

Short run book printing is publishing books in limited number. When you need more books, have them printed. Short run printing has become very popular with authors and the publishers and has given self-published authors the ability to print their books.

Here are some advantages of short run printing:

  • Short run printing reduces a loss from printing too many books.
  • Short run printing reduces the overall cost of printing because you can print what you need.
  • Print what you need.
  • Short run printing is faster than traditional offset printing.
  • Short run printing is a 'green printing' because waste is reduced.
  • Short run printing is digital printing so books can be customized if necessary..
  • It encourages authors to self-publish.

For more information on short run printing contact The Country Press.


Self-Publishing for Small Businesses

Joseph Coupal - Tuesday, October 22, 2013

Nothing is today in publishing today. The self-publising industry is soaring and has grown every year. A few years ago the traditional publishing empire collapsed and authors turned to the new tech tools to create, format, and sell their books. Today there's no stigma to self-publishing a book, as long as it's done professionally. And though authors of novels, memoir, children's books, and how-to books have fully embraced self-publishing, it's been largely neglected by professionals in business, finance, real estate, restaurants, health and fitness, and political pundits who want to spread their ideas. Smart businesses have started to use the capabilities of self-publishing as part of their "content marketing" strategy. That is, offering free ebooks and apps to online customers, and even print books and booklets to customers who come into the store.

Self-Publishing is recommended to anyone or any business who wants to create ebooks and print books or booklets today. All of these options allow you to offer your book for sale or for free. Smart businesses are starting to offer ebooks from their websites to describe their product or their vision to potential customers. Many offer how-to guides, recipes, financial advice, and other freebies as part of a content marketing strategy. Self-publishing isn't just for authors any more. It's a very smart move for any business.

The Country Press has been helping customers like you for more than 42 years! We have helped thousands of first time self-publishers, both authors and businesses, understand the whole process. For more information, contact the Country Press.

Sacramentopress.com


Authors Choosing to Self-Publish Books More and More

Joseph Coupal - Tuesday, October 15, 2013

If you are an author interested in self-publishing, now is the time. Self-published books are experiencing unprecedented popularity. Books get an ISBN number, which are owned by the publisher. With self-published books, the author owns their own ISBN number. Through these numbers, self-published books are counted.

An analysis of U.S. ISBN data revealed that the number of self-published titles in 2012 jumped to more than 391,000, up 59% over 2011 and 422% over 2007. Ebooks continue to catch up to print, comprising 40% of the ISBNs that were self-published in 2012, up from just 11% in 2007.

The analysis shows the growing prominence of publishing companies that offer publishing services to individual authors. Self-published titles come to market with support from publishing companies that offer self-publishing services. Self-Publishing can be a virtual minefield if you are not careful.

The research on self-publishing includes surveys of authors that provide insight into where the market is going and services required by these writers. Those who intend to self-publish most often plan to bring fiction to market, followed by inspirational works, books for children and biographies. The majority of self-published authors site finding a traditional publisher as an obstacle, and they also feel challenged by marketing. The Country Press will take you through the process step-by-step.

For more information contact the Country Press.

Statistics - econtentmag.com


Short Run Book Printing for Quick Turn-Around - MA

Joseph Coupal - Tuesday, October 08, 2013

If you are an author interested in self-publishing, or if you run a publishing company that needs to meet quotas quickly, choose short run book printing for faster turn-around. For fulfilling order obligations, for a smaller inventory or to meet budgetary demands, short run book printing is the best and right option. Print the amount of books you want and stay within your budget.

Short run printing is a better choice than traditional, large scale book printing. Why? With short run book printing, you don’t need a deal with a publishing company. Short run book printing allows you to print only the books you need. If you have a smaller budget, smaller storage space, have a small order to fill, or unsure of how the book will sell, short run book printing can accommodate all of those concerns.

Commercial printers make money on the quantity of books they print. Therefore, they are not interested in printing smaller quantities of books in order to meet your needs.

More authors, publishing companies, universities, and trades people are interested in short run printing. For many authors, using a commercial publishing company means the difference between printing or not printing their book, but short run book printers give you another option.  When you have a smaller distribution channel short run book printers are perfect for you.

Want to order less than 5,000 books? Contact The County Press.


Short Run Book Printing is Flexible and Efficient - MA

Joseph Coupal - Tuesday, September 24, 2013

Short run book printing is a growing publishing trend of producing books ‘on demand’. The rising volume of short-run requests has led to better technology, increased flexibility and productivity, and digital printing of books. Short run printing is best for self publishers and publishers who may have only a small distribution channel because they can order just a dozen copies and order more later.
 
The Country Press understands the need to increase the services it provides in order to continue to serve authors, universities, and publishing companies.  Like many printers, we have seen an increase in the volume of orders but many of those order are for a smaller quantity, or short runs.

Short run books are the perfect solution for fulfilling customer's needs and requirements within budget, and to better serve the needs of self-publishers. Everyone whether they are large scale publishing companies or an individual have access to short run printing services.

With short run book printing the cost per book and the ability to order a smaller number of books makes it more efficient and economical than other book printing options. With short run printing customers will also receive the quality they want when they need it.

With digital printing, we can automate production and produce multiple small orders of books with high quality imaging.  For more information on short run book printing, contact The Country Press.


Why Send out an ARC Book or Bound Galley?

Joseph Coupal - Thursday, September 19, 2013

What is an ARC, and why they're made available?  Advance Readers Copies, also called galleys or bound galleys, are uncorrected proofs of the book released before the book is published. ARCs or Galleys are the book that is privately released by publisher before the book is printed for mass distribution. ARCs are used to start the conversation and create a publicity buzz around a new book.  For many titles, the ARCs will represent one of the biggest outlays of marketing money the book will receive.

As a marketing tool, publishers provide free copies of new titles to booksellers and journalists. Usually, ARCs are provided to booksellers, librarians, and reviewers for books or magazines. In the last few years, though, publishing houses have made ARCs more available to book bloggers and other readers. The hope is that these bloggers and readers will use their blogs, Twitter, Tumblr, etc., to create that buzz. ARCs are, above all, marketing tools used to sell more of the finished books.  Once the blogger, reader or journalist gives an endorsement, that endorsement is added to the dust-cover of the final book and to other promotional items.

Before the book is published, many marketers encourage book bloggers to share ARCs with friends, or give the ARCs or galleys away in contests or giveaways.

One of the best (and often hardest to get) marketing tools is word of mouth. Readers are the absolute best when it comes to word of mouth; if they love a book they scream it from rooftops. It is great business for authors to give away ARCs. By giving away the ARC authors are helping spread the word.

For more information on ARCs and bound galleys, contact the Country Press.

Excerpts - YA Highway


On-Demand Printing and Short Run Printing for Authors - Newton, MA

Joseph Coupal - Tuesday, September 10, 2013

On-demand printing is taking over in publishing. New book copies can be printed with print-on-demand once an order for books is received.  This is also called digital printing. The price per unit is generally higher, but there are many advantages to using on-demand book printing.
 
The biggest advantage of on-demand or digital book printing is that the setup is faster and the costs are lower than offset printing.
 
With digital printing you no longer have to print and store large inventories of books which also keeps your costs down. Not having to keep large inventories cuts down on costs because you no longer have to deal with warehousing, handling, and shipping costs.  You also will cut down on waste due to unsold books.

Digital book printing is often used by subsidy printers, self-publishers, and by publishers who want to manage costs and for test marketing.

With a commercial offset book printer short run book printing is another option. Typical short runs are 1,000 books, but short run printing are quantities of anywhere from 11-5000. Short run printing is also relatively inexpensive per book and the price falls with larger size orders.

Self-publishers can use both types of printing. Print on demand allows you to keep books on hand in small quantities. Short run book orders in quantities of 1000 or more are perfect for single orders.

For more information, contact Country Press.


PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.