Book Printing Blog

Self Publishing Mistakes

Joseph Coupal - Wednesday, February 27, 2013

While self publishing has increased dramatically over the last few years, there are still some mistakes that self published authors make. Here are the top 10.

1. Writing for the wrong reason. The most common wrong reason to write a book is to make a lot of money. Instead, you should write a book for good reasons: you have something valuable to say, you have a cause you want to further, or you want to meet the intellectual challenge of writing a book.

2. Not hiring a professional copyeditor. Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.

3. Designing your own cover. The cover is one of the most important marketing pieces for your book, so hiring a great graphics designer is money well spent. Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.

4. Not building your marketing platform in advance. Self-publishing is not a serial process where you can write a book and then worry about marketing it later. You need to start building a marketing platform as soon as you start writing because the process takes a year. You should already have thousands of followers on social media on the day that you ship.

5. Using a program other than Microsoft Word. Admittedly, Word is a beast, and you will need to wrestle it to the ground. There are cheaper and more elegant programs, but nothing has the paragraph styles capability of Word nor the universal acceptance from the reviewers, testers, editors, designers, and resellers that you’ll use downstream.

6. Inadequately testing your ebook. Do not assume that if your ebook looks right on one platform that it will look right on all the others. You can’t even assume that if your book looks good on a Kindle tablet that it will look good on a Kindle app. The only way to truly know is to examine your book on each platform.

7. Selling only an ebook version. The ebook format is growing in adult fiction. If you write for any other genre, you should still produce a paper version.

8. Depending solely on social media and word of mouth. Google+, Twitter, Facebook, Pinterest, and LinkedIn are powerful and inexpensive marketing methods, but old-fashioned PR is still necessary. There is no doubt in my mind that spending $10,000-15,000 on a PR campaign is a good investment.

9. Not tapping the crowd. A crowd is a beautiful thing—there are always people out there who know more than you do and who are willing to help for the intrinsic value of helping. Tap the crowd for feedback at three stages: outline, first draft, and final draft. The crowd has pointed out thousands of mistakes and suggested hundreds of improvements.

10. Having only one plan. There are at least three plans to getting your book published: Plan A is to find a traditional publisher; Plan B is to self-publish; and Plan C is to implement Plan B in order to attract a traditional publisher and reinstate Plan A. There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.

For information in self publishing, contact The Country Press.

Digital Book World


Short Run Printing is Economical and Efficient

Joseph Coupal - Tuesday, February 19, 2013

Short run book printing is perfect for when you do not need or want a large amount of printed books. Short run printing gives you control over the number books that you are producing. This is the main reason why authors choose short run book printing.

If you are on a limited budget, have limited storage space, or do not know how your book will be received, short run printing is the best option.

Short run printing is also more economical than you might think. Because it is done digitally, books are printed without plates. This keeps production costs down and makes short run printing a viable option for many.  This also means that this method of printing is very efficient. Less production processes means the less time which means less cost for short run printing.

For more information, contact The Country Press.


Increasing Demand for Short Run Book Printing

Joseph Coupal - Tuesday, February 12, 2013

We are seeing more and more people who are entering into self-publishing. This means that there is increasing demand for short run printing. Self-publishers who have a small distribution channel prefer short run book printing because they can order a small amount of books at any time depending on their needs.

Short run book printing can make a lot of difference to a self-publisher where budget, storage and demand are always left in question. Short run printing means you can order anywhere from 11 to 5000 books which means there is less of your money at risk.

Short-run books are convenient and appropriate for professional self-publishers, printing text books, manuals, handbooks, or art book and much more cost efficient.

For more information on short run printing, contact The Country Press.


Renaissance in Publishing – Self Publishing

Joseph Coupal - Tuesday, February 05, 2013

If you want to be a published writer and you don't mind publishing yourself, these are very good times. One recent survey found that the number of self-published books in the U.S. has almost tripled in the past six years. As eBooks become easier to create and distribute, more and more services are popping up to help you do that.

There has always been a stigma associated with self-publishing. Five years ago self-publishing was seen as the option of last resort. It was seen as the option for failed writers. And the publishing industry held that view, and even writers held that view.

But that's changing now. Self-publishing is now becoming the option of first choice for many writers. And even traditional publishers now have new found respect for self-publishing. They're using the self-publishing bestseller lists to troll for new authors to acquire.

Traditionally, publishers are in the business of selling books. So they seek to acquire books and authors who they think have the greatest commercial potential. But the challenge here is they really don't know which books are going to go on to become bestsellers. Only readers know that.
And so in the attempt to only choose the cream of the crop, many potential breakout bestsellers are being excluded. And those books are now going to self-publishing.

It is possible that we are at the very early stages of renaissance in publishing. Over the next few years, readers will have the opportunity to discover and enjoy more great books than ever before, more books that match their unique interests, and books will become more available to more readers around the world.

For more information on self publishing, contact The Country Press.

NPR


Why Choose Short Run Book Printing

Joseph Coupal - Wednesday, January 30, 2013

It isn’t an easy question to answer. How many books should you print? Now there is an answer to this question which has plagued authors and publishers for decades. The answer is short run book printing. Short run printing is minimal risk and allows you to assess the market.

As the name “short run book printing” suggests, this is the way authors can publish a limited number of books. How you will determine the exact number of books to print will vary depending on a few factors such as your budget, the amount you can store and your upcoming events.

Short run printing gives you the ability to control your budget and allows you ease of editing your book if you find that any errors were missed originally. Short runs also take less time, because they allow you to print on demand. When your book is well received, you can print more.

For more information on short run book printing, contact The Country Press.


Short Run Book Printing Advantages

Joseph Coupal - Tuesday, January 22, 2013

Short run printing is one of the most sought after printing services today. It does not replace offset printing, but short run printing is a very valuable option.
 
Here are some of the advantages of short run printing:

Save on printing cost
With short run book printing you do not need to go through the tedious process of creating plates, color separation, film stripping and the like. This allows you to print your materials without paying for the materials mentioned above.

Print only what you need
Short run printing allows you to place orders for small quantities of books at an affordable price. Also, when printing short run, you can specify the number of prints you want. This means that you will never print anything excess again.

Faster turnaround
Short run book printing allows you to save time and allows your books to be printed with fast turnaround. When printing in short run, colors are sprayed directly on top of the paper and then coated with an aqueous finish. This makes the ink dry almost instantly without smudging.

It gives you options when publishing your books
Book publishers and authors are the ones who benefits most from having short run prints. Authors can now publish their books even with a limited budget since you can specify the number of prints that you want. Also publishers can now have books printed whenever an order comes in. All they have to do is store a digital copy of that book in their database.

For more information on short run book printing, contact The Country Press.

EzineArticles


Advantages of Short Run Printing

Joseph Coupal - Tuesday, January 15, 2013

Short run book printing allows you to have a smaller amount of books printed. In fact, you can print anywhere from 11-5000.

What are the advantages of short run printing?

  • Short run book printing reduces the chances of loss arising due to non sales of book items as an estimated 30% of printed materials never find buyers. It follows the demand and supply equation better.
  • Even though the price per copy may be high in short run digitally printed books it reduces the overall cost which go into printing book using the normal offset printing.
  • It gives the author the opportunity to publish as low as 25 copies of the book which is advantageous for books which are meant to cater to a very niche audience.
  • The short run printing process is faster than the traditional offset printing and thus proves to be useful in situations where printing has to be done on a short notice.
  • Short run printing is a form of 'green printing' as it reduces wastage which is a common thing with the traditional bulk publication system.
  • Digital printing gives you the option for variable data printing. Each and every copy of the printed material can be customized which is not possible in normal printing with metallic plates.
  • It encourages first time authors to self publish their own book as the cost of the self publishing as short run printing is cheaper.

To get maximum mileage out of your book printing, hire a professional book printer. Contact The Country Press.

Excerpts - EzineArticles


Opt for Short Run Book Printing

Joseph Coupal - Tuesday, January 08, 2013

No matter how good the book, the difficult question is how many books to print. Are you wondering how many copies of your book you should print? There is a solution, short run book printing.

Short run printing is publishing books in limited number. If your book sells, your reprints can be done immediately. Short run printing has become very popular with authors and publishers. Digital printing has revolutionized short run book printing.

To get the most from your book printing, hire the services of a professional printer for short run book printing. Contact The Country Press.


Promote Books With Short Run Book Printing

Joseph Coupal - Wednesday, January 02, 2013

Self-publishing is a good route to take when you want to control the printing, distribution and sales. Self publishing is faster, getting your book out to the public quicker, especially when you have a ready-made market, like text books, cookbook or children’s stories.  It's harder and harder these days to find traditional royalty publishers willing to take a chance on a first-time author or a book with unknown sales potential.

There are numerous options available for publishing your book, from local printers to full-service publishers. The Country Press will help you design and print the book.

An important factor to keep in mind in self publishing is how you will distribute and sell it. Most likely you will have to sell the book personally to friends and relatives or through fairs and organization. To do this, short run book printing is helpful because you can order a small amount of books at a time. This helps keep your budget in check and helps with storage.

Short run book printing is also great if you want to publish a few copies of your book to give away to friends and book reviewers, which is strongly encouraged.  Be sure to offer a copy to the local library as well.

For more information on short run books and self publishing, contact The Country Press, Inc.

Excerpts - Theeagle.com


Thanks Self-Publishers For Trusting and Referring The Country Press

Joseph Coupal - Wednesday, December 26, 2012

We warmly and humbly reflect upon calendar year 2012 with a genuine sense of professional accomplishment and appreciation for both our clients and those of you following our blog. We've covered in depth the subject of the rise of the self-publisher.
This week we take stock of the countless conversations we've had with you regarding our small role in enabling you to achieve your dream to self-publish. 

We also extend our deepest appreciation to all of you for your testimonials and referrals that make The Country Press the recognized leader for both quality and value in both self-publishing and  short-run book publishing services

With great anticipation for helping countless more dreams come true in 2013, we wish you all the warmest of the Holiday season. 


PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.