Book Printing Blog

Self-Publishing for Small Businesses

Joseph Coupal - Tuesday, October 22, 2013

Nothing is today in publishing today. The self-publising industry is soaring and has grown every year. A few years ago the traditional publishing empire collapsed and authors turned to the new tech tools to create, format, and sell their books. Today there's no stigma to self-publishing a book, as long as it's done professionally. And though authors of novels, memoir, children's books, and how-to books have fully embraced self-publishing, it's been largely neglected by professionals in business, finance, real estate, restaurants, health and fitness, and political pundits who want to spread their ideas. Smart businesses have started to use the capabilities of self-publishing as part of their "content marketing" strategy. That is, offering free ebooks and apps to online customers, and even print books and booklets to customers who come into the store.

Self-Publishing is recommended to anyone or any business who wants to create ebooks and print books or booklets today. All of these options allow you to offer your book for sale or for free. Smart businesses are starting to offer ebooks from their websites to describe their product or their vision to potential customers. Many offer how-to guides, recipes, financial advice, and other freebies as part of a content marketing strategy. Self-publishing isn't just for authors any more. It's a very smart move for any business.

The Country Press has been helping customers like you for more than 42 years! We have helped thousands of first time self-publishers, both authors and businesses, understand the whole process. For more information, contact the Country Press.

Sacramentopress.com


Authors Choosing to Self-Publish Books More and More

Joseph Coupal - Tuesday, October 15, 2013

If you are an author interested in self-publishing, now is the time. Self-published books are experiencing unprecedented popularity. Books get an ISBN number, which are owned by the publisher. With self-published books, the author owns their own ISBN number. Through these numbers, self-published books are counted.

An analysis of U.S. ISBN data revealed that the number of self-published titles in 2012 jumped to more than 391,000, up 59% over 2011 and 422% over 2007. Ebooks continue to catch up to print, comprising 40% of the ISBNs that were self-published in 2012, up from just 11% in 2007.

The analysis shows the growing prominence of publishing companies that offer publishing services to individual authors. Self-published titles come to market with support from publishing companies that offer self-publishing services. Self-Publishing can be a virtual minefield if you are not careful.

The research on self-publishing includes surveys of authors that provide insight into where the market is going and services required by these writers. Those who intend to self-publish most often plan to bring fiction to market, followed by inspirational works, books for children and biographies. The majority of self-published authors site finding a traditional publisher as an obstacle, and they also feel challenged by marketing. The Country Press will take you through the process step-by-step.

For more information contact the Country Press.

Statistics - econtentmag.com


Short Run Book Printing for Quick Turn-Around - MA

Joseph Coupal - Tuesday, October 08, 2013

If you are an author interested in self-publishing, or if you run a publishing company that needs to meet quotas quickly, choose short run book printing for faster turn-around. For fulfilling order obligations, for a smaller inventory or to meet budgetary demands, short run book printing is the best and right option. Print the amount of books you want and stay within your budget.

Short run printing is a better choice than traditional, large scale book printing. Why? With short run book printing, you don’t need a deal with a publishing company. Short run book printing allows you to print only the books you need. If you have a smaller budget, smaller storage space, have a small order to fill, or unsure of how the book will sell, short run book printing can accommodate all of those concerns.

Commercial printers make money on the quantity of books they print. Therefore, they are not interested in printing smaller quantities of books in order to meet your needs.

More authors, publishing companies, universities, and trades people are interested in short run printing. For many authors, using a commercial publishing company means the difference between printing or not printing their book, but short run book printers give you another option.  When you have a smaller distribution channel short run book printers are perfect for you.

Want to order less than 5,000 books? Contact The County Press.


Short Run Book Printing is Flexible and Efficient - MA

Joseph Coupal - Tuesday, September 24, 2013

Short run book printing is a growing publishing trend of producing books ‘on demand’. The rising volume of short-run requests has led to better technology, increased flexibility and productivity, and digital printing of books. Short run printing is best for self publishers and publishers who may have only a small distribution channel because they can order just a dozen copies and order more later.
 
The Country Press understands the need to increase the services it provides in order to continue to serve authors, universities, and publishing companies.  Like many printers, we have seen an increase in the volume of orders but many of those order are for a smaller quantity, or short runs.

Short run books are the perfect solution for fulfilling customer's needs and requirements within budget, and to better serve the needs of self-publishers. Everyone whether they are large scale publishing companies or an individual have access to short run printing services.

With short run book printing the cost per book and the ability to order a smaller number of books makes it more efficient and economical than other book printing options. With short run printing customers will also receive the quality they want when they need it.

With digital printing, we can automate production and produce multiple small orders of books with high quality imaging.  For more information on short run book printing, contact The Country Press.


Why Send out an ARC Book or Bound Galley?

Joseph Coupal - Thursday, September 19, 2013

What is an ARC, and why they're made available?  Advance Readers Copies, also called galleys or bound galleys, are uncorrected proofs of the book released before the book is published. ARCs or Galleys are the book that is privately released by publisher before the book is printed for mass distribution. ARCs are used to start the conversation and create a publicity buzz around a new book.  For many titles, the ARCs will represent one of the biggest outlays of marketing money the book will receive.

As a marketing tool, publishers provide free copies of new titles to booksellers and journalists. Usually, ARCs are provided to booksellers, librarians, and reviewers for books or magazines. In the last few years, though, publishing houses have made ARCs more available to book bloggers and other readers. The hope is that these bloggers and readers will use their blogs, Twitter, Tumblr, etc., to create that buzz. ARCs are, above all, marketing tools used to sell more of the finished books.  Once the blogger, reader or journalist gives an endorsement, that endorsement is added to the dust-cover of the final book and to other promotional items.

Before the book is published, many marketers encourage book bloggers to share ARCs with friends, or give the ARCs or galleys away in contests or giveaways.

One of the best (and often hardest to get) marketing tools is word of mouth. Readers are the absolute best when it comes to word of mouth; if they love a book they scream it from rooftops. It is great business for authors to give away ARCs. By giving away the ARC authors are helping spread the word.

For more information on ARCs and bound galleys, contact the Country Press.

Excerpts - YA Highway


On-Demand Printing and Short Run Printing for Authors - Newton, MA

Joseph Coupal - Tuesday, September 10, 2013

On-demand printing is taking over in publishing. New book copies can be printed with print-on-demand once an order for books is received.  This is also called digital printing. The price per unit is generally higher, but there are many advantages to using on-demand book printing.
 
The biggest advantage of on-demand or digital book printing is that the setup is faster and the costs are lower than offset printing.
 
With digital printing you no longer have to print and store large inventories of books which also keeps your costs down. Not having to keep large inventories cuts down on costs because you no longer have to deal with warehousing, handling, and shipping costs.  You also will cut down on waste due to unsold books.

Digital book printing is often used by subsidy printers, self-publishers, and by publishers who want to manage costs and for test marketing.

With a commercial offset book printer short run book printing is another option. Typical short runs are 1,000 books, but short run printing are quantities of anywhere from 11-5000. Short run printing is also relatively inexpensive per book and the price falls with larger size orders.

Self-publishers can use both types of printing. Print on demand allows you to keep books on hand in small quantities. Short run book orders in quantities of 1000 or more are perfect for single orders.

For more information, contact Country Press.


Bound Galleys and ARCs to Generate Book Reviews

Joseph Coupal - Friday, September 06, 2013

A Bound Galley is the pre-publication version or the advanced copy of your upcoming published book that is printed and bound. The cover of the bound galley can be useful to marketing the book to reviewers, bookstore distributors and buyers.

Once you have your book completed, you need to start promoting. The best way to do this is to generate as many reviews as possible. Even if you have sold your book to a publisher, you still need to promote it yourself too.

Your publisher will send advanced reading copies to major reviewers, but you can send bound galleys to smaller reviewers as well.

If you are a self published author, you know the importance of bound galleys or ARC books. Several months before the publication date of your book, publishers will send out bound copies of the finished manuscript. These are called galleys or advanced reading copies, also known as ARCs. These advanced copy books are sent to reviewers in order to generate excitement about the pending release of your book or novel.

Authors also need to review galley to be sure that all the changes indicated in the copy-editing process have been implemented. Reviewing the bound galleys is the last time you can review the book for errors. (Keep in mind, with digital printing, the book can be edited later).  

Once you sign off on that galley, the book is all but finished. All that needs to be done now is the physical printing, binding, and shipping. The Country Press uses state of the art equipment to provide our customers with Bound Galley products and services. Contact us.


Short Run Books for Self Published Authors - MA

Joseph Coupal - Thursday, August 29, 2013

The rapid expansion of the "self-publishing" industry has allowed publishing companies to make remarkably high-quality products, like short run books, available from commercial printing presses available so you can print your book for less.

Self-Published authors can make use of short run book printing in order to promote their newly released or soon-to-be released book. The only way to sell your book is to promote your book. You can do this by getting people talking about your masterpiece. Short run book printing allows you to print a smaller quantity of books, from 11- 5000, for you to give away, bring to book signings and fairs and, to sell.

Short run books can be handed out to readers in exchange for book reviews. Reviews are one of the best ways to increase your book sales and rank. There are also groups on Facebook, Google+, and LinkedIn for authors who will review one anothers books. Join these, participate, and ask for reviews. You’ll need to give away copies of your book to get them.

Short run book printing allows you to NOT spend more than you absolutely have to, to publish your book. Generally, self-published authors budgets are tight, especially when you're just starting out. You just don’t know if or when the book is going to take off. And the more you spend in up-front costs, the more sales you'll need to turn a profit.

On-demand, value-added applications and short run options are moving out ahead of more traditional printing methods for self-published authors.

Today you can demand and expect super-fast turnaround times from the Country Press, short run book printing can be done with speed as well as quality, contact us.


Trust 45 Years of Printing and Publishing Excellence

Joseph Coupal - Thursday, August 22, 2013

Forty-five (45) years. Roll that number in your head for a moment. For 45 years, The Country Press has provided excellence in printing and publishing support services (short run printing, self-publishing, etc) to publishers and authors across America. Every business owner from time to time must reflect upon the joys of running a business. Two things come to mind immediately.

We reflect upon the joy of delivering a flawless final product, on time or early, and at the most valued price available across this great land. We not only believe this, we know it to be true. And every single completed job brings tremendous reward to each and every one of us. We reflect upon our selfless customers who often take time out of their day to provide heartfelt and honest feedback. You can read the exact quotes from our customers on our testimonials page, but below are just of few of the repeated keywords embedded within our customer’s comments:

  • Patience: “I deeply appreciate Dave’s patience through the process as I made many changes.”
  • Above and Beyond: .. “constantly goes ‘above and beyond the call…"
  • Perfect: ” Everything came out perfect….”
  • Spectacular: “…we cannot find words to express how pleased we are with the book. It is absolutely spectacular!!”
  • Professional: “We are very pleased with our publication and happy to provide our endorsement of the competitive price and the professional services of Country Press.”
  • Responsive: “…the Country Press team are some of the most professional, responsive and competent folks that I have ever worked with.”
Thank you dear friends. Your selfless feedback is a motivating force for excellence and adds joy to every member of the Country Press staff.

Short Run Book Printing for New Authors

Joseph Coupal - Tuesday, August 13, 2013

Many new authors are looking for viable, cost effective printing solutions designed to help small publishers and authors venturing into self-publishing.

Authors who want to get advance copies of books, or who are interested in books for marketing should look for a printers that specializes in publishing and short run book printing. With technology and the internet, self-published authors can upload their manuscript, and quickly receive a physical copy of their finished book.

Book printing should be a simple process. But not all short run book printers or publishers are created equally.

When authors who are new to the publishing process are looking for a printer, they should do research and choose a printer that will provide a quality product and who has excellent customer service. You want your work to be shown as professionally as possible.

The Country Press book printing services include:

  • Digital Book Printing - production power and flexibility to deliver them with the quick turnaround with superb print quality. Easy to edit or change.
  • Short Run Book Printing - book orders can range from 11 copies to 5000 with fast turn-around.
  • Print On Demand - quick turnaround and digital printing to meet your book requirements.

The Country Press has in-house technology for digital book printing and short run printing options. Contact us.


PUBLISHERS

Publishers

Are you late with titles for the current season? Are you trying to make that upcoming book show? Do you need dependability? Where do you need your books shipped to? Look no further than Country Press.

UNIVERSITIES

Universities

Country Press has a long history of supplying printed material to our nations Universities and Colleges. If any one or more of the following scenarios apply, we are the one to turn to.

SELF-PUBLISHERS

Self-Publishers

Self-Publishing can be a virtual minefield if you are not careful. To make this an efficient process and successful endeavor you need to understand some of the “Basics” of Publishing and the definition of Self-Publishing.

TOWN/GOVERNMENT

Town/Government

We have been assisting Cities and Towns throughout New England in the design and production of their Annual Town Reports and Warrants. We offer a full range of services from typesetting, design, manufacturing and delivery.