If you are an author attempting to market your new book, short-run printing can help. Short-run printing allows you to market on a small budget. It used to be that you had to spend a lot of money to market your book because you had to print in large, bulk quantities. With short-run printing, you can print as few as 11 books at a time. It's far easier to budget, store books, and react to marketing when you can take advantage of short-run book printing.
The cost per book in offset printing may be cheaper, but when you have to order 5000 at a time, the cost is often too expensive no matter how you slice it. By ordering only the amount of books that you need with short-run printing, your marketing budget can go further too.
Digital printing means any computer to printer technology. Short-run printing uses high-quality digital printing technology to give you high-quality short-run books.
Because short-run printing means a smaller initial investment, you get a faster ROI. Short-run printing services may cost more per book, but your money is not tied down in one large print order. Depending on your budget, you can print books as you need them. The return on investment is lower, but you get a return much faster.
For more information on short-run printing, contact The Country Press. Inc.